Ricci Communications is an experienced creative team that specializes in providing marketing communications and public relations services for science and technology organizations. They offer a full range of services including strategic planning, creative implementation, public relations, web design, and experience working with both corporate and technology clients. Their team of professionals can manage both individual projects and comprehensive integrated marketing campaigns.
This portfolio is a collection of written works that I have completed as part of a Sport Public Relations course I completed at the University of Cincinnati. The instuctor for the class, Jackie Reau, is CEO and Co-Founder of Game Day Communications, a sports and entertainment public relations and marketing firm, based in Cincinnati.
This document is a portfolio by Jenna Engstrom showcasing her writing samples and accomplishments. It includes an introduction to her background and interest in public relations. It then presents samples of her work, including a strategy brief and press releases she created for a fictional company called Chameleon Kicks that makes environmentally friendly shoes. It also includes a feature article she wrote about her experience tutoring inner city youth in St. Louis.
The Operation Management Strategies of StarbucksLuletta de'Gain
This document discusses a group project for an operations management class on Starbucks Coffee. It provides background on Starbucks, describing how since 1971 it has been committed to ethically sourcing high quality Arabica coffee. It then discusses Starbucks' products, including whole bean coffees from around the world and other beverages. The document outlines Starbucks' mission and commitment to environmental leadership. It also analyzes Starbucks' strengths, opportunities, weaknesses, and threats in the global coffee market. Various group members contribute sections analyzing topics like Starbucks' international expansion, quality strategy, production process, inventory management techniques, and potential strategies.
A digital marketing plan requires understanding trends, customers, competitors and opportunities. The planning process includes setting objectives, strategies and tactics across digital channels to complement offline activities. Metrics allow optimizing and measuring performance of the digital activities. PraeMedica offers a digital planning service to advise on potential and strategy for communicating with customers through digital channels.
This is a case study of how Forecast Advertising planned and executed the communication plan
to position Prysmian as a global group known for it’s R&D expertise, diverse product range, customer service and quality and to promote the Ravin - Prysmian joint venture as a merger of strengths - technological and managerial know-how of Prysmian with the dynamism and competitiveness of Ravin.
ICF is a leading provider of consulting services with a balanced portfolio across government and private industry clients. It has over 4,500 employees globally, approximately $1 billion in annual revenue, and a track record of strong organic growth and low employee turnover. ICF offers strategic advisory and operational implementation services across various domains including environmental, energy, health, digital, and government.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
This portfolio is a collection of written works that I have completed as part of a Sport Public Relations course I completed at the University of Cincinnati. The instuctor for the class, Jackie Reau, is CEO and Co-Founder of Game Day Communications, a sports and entertainment public relations and marketing firm, based in Cincinnati.
This document is a portfolio by Jenna Engstrom showcasing her writing samples and accomplishments. It includes an introduction to her background and interest in public relations. It then presents samples of her work, including a strategy brief and press releases she created for a fictional company called Chameleon Kicks that makes environmentally friendly shoes. It also includes a feature article she wrote about her experience tutoring inner city youth in St. Louis.
The Operation Management Strategies of StarbucksLuletta de'Gain
This document discusses a group project for an operations management class on Starbucks Coffee. It provides background on Starbucks, describing how since 1971 it has been committed to ethically sourcing high quality Arabica coffee. It then discusses Starbucks' products, including whole bean coffees from around the world and other beverages. The document outlines Starbucks' mission and commitment to environmental leadership. It also analyzes Starbucks' strengths, opportunities, weaknesses, and threats in the global coffee market. Various group members contribute sections analyzing topics like Starbucks' international expansion, quality strategy, production process, inventory management techniques, and potential strategies.
A digital marketing plan requires understanding trends, customers, competitors and opportunities. The planning process includes setting objectives, strategies and tactics across digital channels to complement offline activities. Metrics allow optimizing and measuring performance of the digital activities. PraeMedica offers a digital planning service to advise on potential and strategy for communicating with customers through digital channels.
This is a case study of how Forecast Advertising planned and executed the communication plan
to position Prysmian as a global group known for it’s R&D expertise, diverse product range, customer service and quality and to promote the Ravin - Prysmian joint venture as a merger of strengths - technological and managerial know-how of Prysmian with the dynamism and competitiveness of Ravin.
ICF is a leading provider of consulting services with a balanced portfolio across government and private industry clients. It has over 4,500 employees globally, approximately $1 billion in annual revenue, and a track record of strong organic growth and low employee turnover. ICF offers strategic advisory and operational implementation services across various domains including environmental, energy, health, digital, and government.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
Social interaction over the next decade will be radically altered by technology. Relationships will become fully bi-directional through uncensored mass communication online. Boundaries between social and professional life will blur as video chatting replaces face-to-face interaction. However, challenges around anonymity, control over personal data, trust, and information overload may impact whether human relationships improve or deteriorate with greater technology mediation of social interaction.
Social interaction within the next decade will be radically altered by technology. Rapid innovation in social media and business will lead to a fully bi-directional and uncensored relationship between people through mass communication online. While this will stimulate economies and increase access to information, it also poses challenges and risks around issues of anonymity, control over personal data, trust, and information overload that will need to be addressed for technology to positively impact human relationships.
IDT Partners - Web Application DevelopmentIDT Partners
IDT Partners is a New York City based technology solutions and Web Application Development firm specializing in enterprise-level web application development, custom product development, and technology solutions that help customers accelerate growth, capitalize on new market opportunities, and optimize operational efficiency by leveraging the latest technology. Learn more at http://idtpartners.com
The Royal Conservatory provides music and arts education to over 5 million students nationwide. It is launching a new digital initiative called myDigitalRCM to create an online community for students, teachers, and patrons. This will include social networking, digital marketing, online learning, and distributing multimedia content. The Royal Conservatory is selecting Drupal as its new content management platform to power this digital transformation and achieve its vision of being interactive, relevant, and connecting its community.
The document discusses how information technology can transform industries by providing competitive advantages when used strategically. It covers challenges of IT adoption and best practices for overcoming them, how IT can support decision making, and how to measure IT project success. Emerging IT trends are also addressed, along with current topics like disruptive business models and technology-enabled opportunities. The document emphasizes an experimentation philosophy and provides materials like case studies and faculty articles.
The document discusses using open innovation and open technology search tools to identify solutions from external sources that can help companies out-innovate their competition. It emphasizes searching globally for unexpected solutions and partnerships from sources outside typical networks, including small companies, universities, research labs, and individuals. The goal is to gain access to external assets, competencies, and ideas that can help large organizations innovate and address changing customer needs in new ways.
This document provides an overview of Acquity Group and their perspective on social enterprises. It discusses key drivers and objectives of social enterprises, including context, innovation, knowledge sharing, communication, teaming, and globalization. It also presents case studies of how large companies like Walmart are using social intranets to address business needs like becoming more global and sustaining culture. The briefing emphasizes that social enterprise success requires a holistic strategy addressing people, process, platform, and culture with leadership support.
This document provides an overview of Point Consulting, a digital marketing agency. It discusses the company's mission to build two-way communication in media and help clients with image positioning. It then summarizes Point Consulting's services which include research, strategy, creative design, public relations, promotion and developing system solutions. It also includes an organizational chart and describes the areas of expertise for research, strategy, creative design, promotion and other services.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Professional vitae for Richard Hurn
Skilled at maximizing brand loyalty, boosting sales growth and growing market share. Proven success stems from understanding end-user behavior of technology purchasers, their needs and motivations. This content then fuels solutions marketing and educational selling that promotes relevant win-win solutions specific to real-world technology applications
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
Effective Content Marketing in the Web 2.0 Era
Content is King. We have head this many times and more.
Here is why we think so.
According to a recent study, the most used content marketing avenues are articles (79 percent), social media, excluding blogs (74 percent), and blogs (65 percent).
But the content marketing channels that carry the most confidence for effectiveness are in-person events (78 percent), webinars/webcasts (70 percent) and case studies (70 percent).
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
The document provides contact information for iCreate Solutions, a company that builds partnerships and offers media and technology services. It describes iCreate's strengths as being in people, technology, and service. The company has an experienced team with diverse skills committed to quick response. It maintains cutting-edge technology on an open-ended, future-proof system. ICreate has created brand names for its high-quality services tailored to individual needs. These strengths help fill gaps for clients and turn businesses around. Contact information is provided to discuss opportunities.
The document provides contact information for iCreate Solutions, a company that builds partnerships and offers media and technology services. It describes iCreate's strengths as being in people, technology, and service. The company has an experienced team with diverse skills committed to quick response. It maintains cutting-edge technology on an open-ended, future-proof system. ICreate has created brand names for its high-quality services tailored to individual needs. These strengths help fill clients' operational gaps and turn businesses around. Potential clients can contact iCreate at the provided phone numbers.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
The document provides an overview of Proof's approach to integrated marketing communications and evidence-based processes. Some key points include:
- Proof believes in an evidence-based approach where research is gathered throughout a campaign to better inform programs and continuously optimize performance.
- They provide strategic planning, branding, advertising, public relations, digital and social media services.
- Case studies are presented showing how Proof has helped clients like Transitions Optical, LG Electronics, Destination DC, and Hormel Foods strengthen their brands and achieve business objectives through integrated campaigns.
Rainwood Shanghai's expertise ranges from PR events, business travel services and Media relations specially in shipping industry and tourism. Contact us to learn more. Please visit our website at www.rainwoodshanghai.com
PR Newswire Emerging Media PresentationLeif Clarke
Leif Clarke and Brad Heinrich of MultiVu will provide a presentation on communications and marketing services to engage target audiences. They will discuss trends in communications, content strategies, case studies and SEO tips. Examples of clients that have used MultiVu's services include Palo Alto Networks, MGM Resorts International, Microsoft Office and ClosetMaid. MultiVu helps organizations connect with audiences through multimedia news releases, satellite media tours, and digital content distribution.
Leveraging Social Media to Reach B2B CustomersAlex Flagg
When you think of social media, do you think of running Facebook contests and videos of cats playing Patty Cake? Think again. Your B2B customers are increasingly using social media to gather product information and short list vendors.
This presentation covers 1) How B2B customers behave differently than their consumer counterparts, 2) How to develop and orchestrate an editorial plan to reach your B2B audience, 3) Recruiting your social media ambassadors, 4) The importance of Search Engine Optimization 5) Measuring the Share of Conversation.
Alex Flagg
Manager, Social Media and Digital Content Enablement
HP Enterprise Segment Marketing
In HP’s Worldwide Enterprise Segment, Alex leads a unique organization dedicated to increasing HP’s influence and participation in key B2B conversations with customers through social media channels. Alex is a dynamic B2B marketer with more than 18 years experience leading teams and running strategic marketing programs for HP, Sun, Microsoft, and AT&T. In his advertising career, Alex was among the first to buy online media in 1995 and helped shape the industry by proposing the first Internet advertising standards. Alex has a deep understanding of how to create engaging B2B editorial content, how to leverage social media to maximize content reach and how to utilize search engine optimization to ensure content find-ability and relevance.
Social interaction over the next decade will be radically altered by technology. Relationships will become fully bi-directional through uncensored mass communication online. Boundaries between social and professional life will blur as video chatting replaces face-to-face interaction. However, challenges around anonymity, control over personal data, trust, and information overload may impact whether human relationships improve or deteriorate with greater technology mediation of social interaction.
Social interaction within the next decade will be radically altered by technology. Rapid innovation in social media and business will lead to a fully bi-directional and uncensored relationship between people through mass communication online. While this will stimulate economies and increase access to information, it also poses challenges and risks around issues of anonymity, control over personal data, trust, and information overload that will need to be addressed for technology to positively impact human relationships.
IDT Partners - Web Application DevelopmentIDT Partners
IDT Partners is a New York City based technology solutions and Web Application Development firm specializing in enterprise-level web application development, custom product development, and technology solutions that help customers accelerate growth, capitalize on new market opportunities, and optimize operational efficiency by leveraging the latest technology. Learn more at http://idtpartners.com
The Royal Conservatory provides music and arts education to over 5 million students nationwide. It is launching a new digital initiative called myDigitalRCM to create an online community for students, teachers, and patrons. This will include social networking, digital marketing, online learning, and distributing multimedia content. The Royal Conservatory is selecting Drupal as its new content management platform to power this digital transformation and achieve its vision of being interactive, relevant, and connecting its community.
The document discusses how information technology can transform industries by providing competitive advantages when used strategically. It covers challenges of IT adoption and best practices for overcoming them, how IT can support decision making, and how to measure IT project success. Emerging IT trends are also addressed, along with current topics like disruptive business models and technology-enabled opportunities. The document emphasizes an experimentation philosophy and provides materials like case studies and faculty articles.
The document discusses using open innovation and open technology search tools to identify solutions from external sources that can help companies out-innovate their competition. It emphasizes searching globally for unexpected solutions and partnerships from sources outside typical networks, including small companies, universities, research labs, and individuals. The goal is to gain access to external assets, competencies, and ideas that can help large organizations innovate and address changing customer needs in new ways.
This document provides an overview of Acquity Group and their perspective on social enterprises. It discusses key drivers and objectives of social enterprises, including context, innovation, knowledge sharing, communication, teaming, and globalization. It also presents case studies of how large companies like Walmart are using social intranets to address business needs like becoming more global and sustaining culture. The briefing emphasizes that social enterprise success requires a holistic strategy addressing people, process, platform, and culture with leadership support.
This document provides an overview of Point Consulting, a digital marketing agency. It discusses the company's mission to build two-way communication in media and help clients with image positioning. It then summarizes Point Consulting's services which include research, strategy, creative design, public relations, promotion and developing system solutions. It also includes an organizational chart and describes the areas of expertise for research, strategy, creative design, promotion and other services.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Professional vitae for Richard Hurn
Skilled at maximizing brand loyalty, boosting sales growth and growing market share. Proven success stems from understanding end-user behavior of technology purchasers, their needs and motivations. This content then fuels solutions marketing and educational selling that promotes relevant win-win solutions specific to real-world technology applications
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
Effective Content Marketing in the Web 2.0 Era
Content is King. We have head this many times and more.
Here is why we think so.
According to a recent study, the most used content marketing avenues are articles (79 percent), social media, excluding blogs (74 percent), and blogs (65 percent).
But the content marketing channels that carry the most confidence for effectiveness are in-person events (78 percent), webinars/webcasts (70 percent) and case studies (70 percent).
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
The document provides contact information for iCreate Solutions, a company that builds partnerships and offers media and technology services. It describes iCreate's strengths as being in people, technology, and service. The company has an experienced team with diverse skills committed to quick response. It maintains cutting-edge technology on an open-ended, future-proof system. ICreate has created brand names for its high-quality services tailored to individual needs. These strengths help fill gaps for clients and turn businesses around. Contact information is provided to discuss opportunities.
The document provides contact information for iCreate Solutions, a company that builds partnerships and offers media and technology services. It describes iCreate's strengths as being in people, technology, and service. The company has an experienced team with diverse skills committed to quick response. It maintains cutting-edge technology on an open-ended, future-proof system. ICreate has created brand names for its high-quality services tailored to individual needs. These strengths help fill clients' operational gaps and turn businesses around. Potential clients can contact iCreate at the provided phone numbers.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
The document provides an overview of Proof's approach to integrated marketing communications and evidence-based processes. Some key points include:
- Proof believes in an evidence-based approach where research is gathered throughout a campaign to better inform programs and continuously optimize performance.
- They provide strategic planning, branding, advertising, public relations, digital and social media services.
- Case studies are presented showing how Proof has helped clients like Transitions Optical, LG Electronics, Destination DC, and Hormel Foods strengthen their brands and achieve business objectives through integrated campaigns.
Rainwood Shanghai's expertise ranges from PR events, business travel services and Media relations specially in shipping industry and tourism. Contact us to learn more. Please visit our website at www.rainwoodshanghai.com
PR Newswire Emerging Media PresentationLeif Clarke
Leif Clarke and Brad Heinrich of MultiVu will provide a presentation on communications and marketing services to engage target audiences. They will discuss trends in communications, content strategies, case studies and SEO tips. Examples of clients that have used MultiVu's services include Palo Alto Networks, MGM Resorts International, Microsoft Office and ClosetMaid. MultiVu helps organizations connect with audiences through multimedia news releases, satellite media tours, and digital content distribution.
Leveraging Social Media to Reach B2B CustomersAlex Flagg
When you think of social media, do you think of running Facebook contests and videos of cats playing Patty Cake? Think again. Your B2B customers are increasingly using social media to gather product information and short list vendors.
This presentation covers 1) How B2B customers behave differently than their consumer counterparts, 2) How to develop and orchestrate an editorial plan to reach your B2B audience, 3) Recruiting your social media ambassadors, 4) The importance of Search Engine Optimization 5) Measuring the Share of Conversation.
Alex Flagg
Manager, Social Media and Digital Content Enablement
HP Enterprise Segment Marketing
In HP’s Worldwide Enterprise Segment, Alex leads a unique organization dedicated to increasing HP’s influence and participation in key B2B conversations with customers through social media channels. Alex is a dynamic B2B marketer with more than 18 years experience leading teams and running strategic marketing programs for HP, Sun, Microsoft, and AT&T. In his advertising career, Alex was among the first to buy online media in 1995 and helped shape the industry by proposing the first Internet advertising standards. Alex has a deep understanding of how to create engaging B2B editorial content, how to leverage social media to maximize content reach and how to utilize search engine optimization to ensure content find-ability and relevance.
Similar to Brief overview of Ricci Communications (20)
1. Ricci Communications
Marketing Communications
and Public Relations
for Science and
Technology Organizations
2. www.riccicommunications.com Home About Services Clients Portfolio Contact
Experienced Creative Team
Specializing in Science and Technology
• Tom Ricci - Principal
– Marketing communications/PR
creative expertise
• Steve Fortado - Collaborator
– Lead Art Director for several
high tech advertising agencies
• John Del Rios - Collaborator
– Web design and
implementation artist – Web
sites, enewsletters, Flash
product demonstrations
3. www.riccicommunications.com Home About Services Clients Portfolio Contact
Full Service Marketing Communications
and Public Relations
Specializing in Science and Technology
• Communications professionals
with extensive corporate and
agency experience
• Work with companies of all size
• Deliver a single project or
manage a comprehensive
integrated marketing and public
relations campaign
• All without the overhead and
costs of a large advertising and
PR agency
4. www.riccicommunications.com Home About Services Clients Portfolio Contact
Creative Marketing Services
Specializing in Science and Technology
• Strategic planning
• Tactical planning/budgeting
• Full service creative
implementation
• Integrated marketing/pr campaign
development and execution
Corporate Identity Lead Generation
Advertising/Media Electronic Marketing
Direct Marketing Web Design and Content
Copy writing Sales Tools
Collateral Tradeshow Graphics
5. www.riccicommunications.com Home About Services Clients Portfolio Contact
Public Relations Services
Specializing in Science and Technology
• Strategic public
relations planning
• Publicity writing
• Media outreach
Media Kit Media List Creation
Press Press Release Distribution
Releases
Articles Editorial Calendar
Monitoring
Media Speaking Opportunities
Outreach
6. www.riccicommunications.com Home About Services Clients Portfolio Contact
Experience
Specializing in Science and Technology
Recent Science and Recent Technology
Corporate Healthcare Clients Clients
• Pittsburgh • Commercialware
• Waters
Conference • Micros-Retail
• Sepracor • Modular SFC • JJWild
• BioSepra • iWorx Systems • Perot Systems
• Process • Metaworks • OrderMotion
Software • Clinical Research • Distributed Design
Consulting Inc. Concepts
• Mangosoft • Virtual Iron
• LabVision
• TopLayer Networks
• iEmployee
7. www.riccicommunications.com Home About Services Clients Portfolio Contact
Contact
Specializing in Science and Technology
Tom Ricci
401-354-2360
tom@riccicommunications.com
www.riccicommunications.com