Reporting intelligence is gained after analyzing statistics and buying behaviors patterns of our prospects through customized reports set in your email marketing Platform.

1. Reporting Intelligence For
Email Marketing

2. Index
1. What is RI For Email Marketing ?
2. Categories of RI
3. Email sent
4. Open Count
5. Unique Open Count
6. Unopened Count
7. Clicks
8. Unique Clicks
9. Bounce rate

3. What is RI For Email Marketing ?
Reporting intelligence is gained
after analyzing statistics and
buying behaviors patterns of our
prospects through customized
reports set in your email marketing
Platform.

4. Categories of RI
Email Reporting Intelligence
Email sent
Open Count
Unique Open Count
Unopened Count
Clicks
Unique Clicks
Bounce rate

5. (I) Email Sent
Total number of
html or plain text
mails sent from
particular campaign
through TSLimpact .

6. (II) Open Count
Open rate measures ,
how many people "view"
or "open" the
mailer which we have
sent. By using
TSLimpact we can send
numerous mailers per
hour.

7. (IV) Unique Open Count
TSLimpact also tracks unique
email opens. i.e, Similar to an
email open, unique email
opens eliminate all duplicate
opens from total opened mails.

8. (V) Unopened Count
Number of
people who have
not opened the
mail that we
sent.

9. (VI) Clicks
Total number of clicks we get
over links, which we have
placed in our mailer.

10. (VII) Unique Clicks
It gives the Unique
clicks count over
links, which we have
placed in our mailer.

11. (VIII) Bounce rate
TSLimpact tracks the bounced
mails. Basically bounced mails are
TWO types.
(1) Soft bounce.
(2) Hard bounce.

12. (IX) Soft bounce
Soft bounce means that the email
address was valid and the email
message reached the recipient’s mail
server, but the mail was bounced
back.
Reasons for Soft bounces.
• The mailbox was full
• The server was down
• The message was too large for the
recipient’s inbox

13. (X) Hard bounce
Hard bounce occurs when the
message has been permanently
rejected.
Reasons for Soft bounces.
• The email address is invalid
• The email addresses doesn’t exist

14. Need More Information ?
Please contact
Web Address : www.tslimpact.com
Email: tslimpactsupport@tslmarketing.in