In the world of email marketing, accurate data is essential. Learn how to use good old‑fashioned Excel to manipulate and interpret your data without wasting precious time. Holly Wright will show attendees how to creating robust, custom reports that can be refreshed with just a few clicks, and she'll share a report that is near and dear to her heart—something she refers to as MEGA-REPORT! In addition to talking briefly about the key metrics she looks at on a regular basis, she’ll share a step-by-step process for bringing messy, raw data into Excel, cleaning it up without wasting your entire day, and generating custom, dynamic dashboards that translate into meaningful marketing insights.
Get the dummy mega-report here: https://www.dropbox.com/s/i9baa6q836pukqi/Dummy-Email-Performance-Report-Final.xlsx?dl=0
Originally presented at The Email Design Conference 2015 (hosted by Litmus, by Holly Wright, Email Marketing Manager at Phoenix Direct (Atlanta, GA).