This document discusses visual rhetoric and advertising. It defines visual rhetoric as communication through visual images and texts, and notes that its goal is to inform, convince, and sell. The document then outlines and defines several rhetorical devices used in visual rhetoric, including synecdoche, metaphor, hyperbole, personification, and symbol. These devices are forms of comparison, reference, exaggeration, and representation that can be employed for rhetorical effect.

1. VISUAL RHETORIC AND
ADVERTISING
IES
LAS
ROZAS
1
RAQUEL
PÉREZ
FARIÑAS

2. ADVERTISING
VISUAL
LANGUAGE
n Its
goal
is
to
inform,
convince
and
sell.

3. n
Visual
Rhetoric
is
a
means
of
communicaAon
through
the
use
of
visual
images
and
texts.
n Visual
rhetoric
encompasses
the
skill
of
visual
literacy
and
the
ability
to
analyze
images
for
their
form
and
meaning.
VISUAL
RHETORIC

4. n The
comparison
of
two
things,
which
are
alike
in
several
respects.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

5. n A
synecdoche
(sɪ
ˈnɛkdəkiː)
is
a
figure
in
which
a
term
for
a
part
of
something
refers
to
the
whole
of
something
or
vice
versa
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

6.
n A
metaphor
refers
to
one
thing
by
menAoning
another
for
rhetorical
effect.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

7. n Hyperbole
(haɪˈpɜːrbəli)
is
the
use
of
exaggeraAon
as
a
rhetorical
device.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

8. n PersonificaHon
is
a
figure
that
gives
human
characterisAcs
to
inanimate
objects.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES

9. n Symbol.
A
visual
or
metaphorical
representaAon
of
an
idea
or
concept.
VISUAL
RHETORIC.
SOME
RHETORICAL
DEVICES