A think piece on how brands need to provide greater unpredictability for consumers, as the world becomes increasingly safe, sanitised and detached from our natural state of stimulation.

1. REWILDING
BAMM’s thought piece for
the future of brands

2. BAMM A Visual Thinking CompanyTM 13
Rewild
Verb [with obj.]
Restore to its natural
uncultivated state

3. BAMM A Visual Thinking CompanyTM
Click for film

4. BAMM A Visual Thinking CompanyTM
Where did it all start?
15
Wild Gods
1st Wave of
Domestication
Soul X Body
Separation
Transcending
Pain
Dark &
Detached
Gods of Nature
2nd Wave of
Domestication
Technology
Synthesies
Reality

5. BAMM A Visual Thinking CompanyTM
Industries and services have
built sterilized, synthetic,
detached worlds.
Causes are:
• To ensure safe decisions
• To give consistent experiences
• To have expected, measurable
outcomes
We have been
De-wilded
16

6. BAMM A Visual Thinking CompanyTM
One movement against the other
17
Modern
life
The
Wild

7. BAMM A Visual Thinking CompanyTM
Desire is not to step back, but to break
the paradigm
18
Modern
life
The
Wild

8. BAMM A Visual Thinking CompanyTM
Are brands trying
to Re-Wild?
19

9. BAMM A Visual Thinking CompanyTM
The re-wilding movement:
Sport

10. BAMM A Visual Thinking CompanyTM
The re-wilding movement:
Food

11. BAMM A Visual Thinking CompanyTM 22The re-wilding movement:
Entertainment

12. BAMM A Visual Thinking CompanyTM 23
The re-wilding movement:
Beauty

13. BAMM A Visual Thinking CompanyTM
Controlled
Organised
Synthetic
Perfection
Consistence
Proof
Expected
Think about
your brand
How much of it is:
24

14. BAMM A Visual Thinking CompanyTM
MESSY
CHAOS
ORGANIC
UGLINESS
RANDOMNESS
EDGE
UNPREDICTABLE
25
CONTROLLED
ORGANISED
SYNTHETIC
PERFECTION
CONSISTENCE
MAINSTREAM
EXPECTED
Comfort zone Where wild lives
What
connects
with our
human
nature?

15. BAMM A Visual Thinking CompanyTM
Re-wilding movement – the trail blazers
26
IN SPACES IN EXPERIENCES IN FOOD

16. BAMM A Visual Thinking CompanyTM
Technology:
A friend or
a foe?
27

17. BAMM A Visual Thinking CompanyTM
Remember
28
How
is
it
CONTROLLED
ORGANISED
SYNTHETIC
PERFECTION
CONSISTENCE
PROOF
EXPECTED
Their
’Safe
Space'
How
people
are
making
it
MESSY
CHAOS
ORGANIC
UGLINESS
RANDOMNESS
EDGE
UNPREDICTABLE
The
’Wild’
backlash
SYNTETHISE BOTH
(BREAK OF PARADOX)
Re-­‐Wilding
the
brand
THESIS ANTITHESIS SYNTHESIS

18. BAMM A Visual Thinking CompanyTM 29
‘The
suburbs
dream
of
violence.
Asleep
in
their
drowsy
villas,
sheltered
by
benevolent
shopping
malls,
they
wait
patiently
for
the
nightmares
that
will
wake
them
into
a
more
passionate
world’
J.
G.
BALLARD