Revolution Racing provides a platform to reach diverse communities through NASCAR racing. It operates 10 race teams to develop minority and female drivers. It also organizes the NASCAR Fueling Dreams Tour to promote brands in diverse markets through appearances by a show car, drivers, and interactive elements. Revolution Racing partners with brands to promote diversity and connect with new audiences through racing, community outreach, and social media.

1. THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE

2. Table of Contents Program Objectives More than a Race Team Driving Business Innovative Motorsports Marketing NASCAR Fueling Dreams Tour Customizable Tour Elements Potential Rights and Assets Community Outreach Tour Target Markets Confirmed 2011 Tour Event Dates Show Car/Driver Appearances Social Media Strategy Media Coverage Changing Lanes on BET NASCAR Drive for Diversity Revolution Racing: The Challenge Revolution Racing: The Solution Technology Training Center Current Partners and Programs 2011 Driver Lineup 2010Season Highlights Contact Information

4. Drive traffic/business at local retail locations

5. Activate at retail locations

6. Communicate with passionate consumers/deliver brand message

7. Create B2B partnerships

8. Develop retail vendor programs

9. Sell Sponsor Services and Products3

11. Off-Track Branding and Activation

12. Diversity Initiatives

13. Community Outreach Tour

14. Broadcast Media – Changing Lanes on BET

15. Social Media

16. Experiential Marketing/Data Capture/Sampling4

18. Changing Lanes on BET Product Placement & Integration

19. The Technology Center Product & Service Showcase

20. RR Social Media Program

21. Promote Brand & Sponsor Programs & Initiatives

22. NASCAR’s Fueling Dreams Tour Presented by Revolution Racing

23. Leverage RR Partnerships in B2B Relationships

24. Retail Activation Vendor Programs5

26. Impactful social media campaigns

27. Mobile marketing displays

30. Pit Stop Challenge Registration

31. Opportunities for Sweepstakes Registration for:Trip to the 2012 Daytona 500 Three honorary K&N Pro Series pit crew experiences One iRacing Simulator package 7

32. Customizable Tour Elements 8

34. Driver firesuit in brand colors and logo

35. Crew firesuit and at-track crew uniforms in brand colors and logo

36. Sponsor branding on NASCAR K&N Pro Series race transporter

37. Sponsor branding on pit equipment

39. Crew and team member appearances

40. Team executive appearances

41. Access to Revolution Racing Facility for meetings and promotions

42. Branding and access to RR Technology Center9

44. Essence Festival (New Orleans)

45. CalleOcho (Miami)

46. Public High Schools

47. Historically Black Colleges and Universities (HBCUs)10

49. Darlington Raceway

50. Richmond International Speedway

51. Martinsville Speedway

52. Michigan International Speedway

53. Chicagoland Speedway

54. Kansas International Speedway

55. Talladega Superspeedway

57. Tri-County Motor Speedway – 7 events

59. South Boston Speedway

60. Richmond International Raceway

61. Iowa Speedway

62. Bowman Gray Stadium

63. Gresham Motorsports Park

64. Langley Speedway

65. New Hampshire Motor Speedway

66. Columbus Motor Speedway

67. Greenville Pickens Speedway

68. New Hampshire Motor Speedway

69. Dover International Speedway11

70. Confirmed 2011 Tour Schedule 12

72. Trade Shows

73. Corporate Functions

75. iRacing Simulators

76. Product Displays/Demonstrations

77. Sampling

78. Data Capture13

80. Each Revolution Racing driver will record and upload videos to YouTube weekly

81. Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)

82. Promotional offers will be integrated on all social/electronic media platforms for the sponsor14

85. Produced by NASCAR Media Group in partnership with Max Siegel, and narrated by rap star Ludacris, Changing Lanes captures the physical, emotional and psychological demands the competitors faced day to day, and educates viewers about America’s second most popular sport. It also unabashedly explores the issue of race and diversity with NASCAR.16

87. NASCAR knows the sport needs drivers that these fans can relate to and cheer for to gain their interest

88. Revolution Racing is NASCAR’s vehicle to develop these drivers and grow its fan base17

89. Until recently, if you were born female, Hispanic or African-American, it as virtually impossible to even consider a career as a top NASCAR driver REVOLUTION RACING: The Challenge

91. The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.

92. Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.

93. The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.

94. You can be a part of the Revolution by helping to change the face of NASCAR Racing19

95. Technology Center Virtual Seat time. The Revolution Racing Technology Center is an academy style driver training and education facility equipped iRacing simulators allowing the drivers to log thousands of “virtual” laps and accelerate their development. 20

97. Cross-Market

98. Cross-Promote.21

99. 2011 Driver Lineup Michael Cherry Bryan Ortiz Mackena Bell Darrell Wallace Jr Jorge Arteaga Jessica Brunelli Trey Gibson TaylaOrleans Ryan Gifford Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom 22

101. On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;

102. June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);

103. July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.).

104. July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway.

105. Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.23

106. Contact: Revolution Racing 163 Rolling Hill Road Mooresville, NC 28117 (704) 247-8500 Revolutionracing.net Max Siegel, CEO & Co-Owner Max@revolutionracing.net John Story, President & Co-Owner John@revolutionracing.net (704) 202-9256 (mobile) 24