Revisiting Sales Channels

The document discusses the necessity for companies to revisit their sales channel strategies in light of an economic crisis that has altered the marketplace dynamics, including sales potential and customer preferences. It proposes a systematic 5-step approach for reassessing sales strategies, optimizing channel usage, staffing, and support to ensure long-term viability while navigating both the current downturn and future opportunities. Companies are encouraged to find a balance between necessary cuts and maintaining a presence to capitalize on post-crisis recovery.