This document discusses the importance of customer experience in the digital era and provides recommendations for organizations to improve CX. It recommends that organizations 1) listen to customer feedback using tools to monitor reviews and surveys, 2) provide personalized experiences through customer profiling and segmentation, and 3) interact with customers through loyalty programs, social media, and customer service to build the brand and attract new customers. The takeaway is that organizations should partner with IT vendors to implement customized CX solutions using emerging technologies.

1. Keep your organization up with high quality Customer experience (CX) in
digital era
Keywords: customer experience, cx, digital technologies, trending technologies, market trends, digital
era
In the growing world with digital technologies, most organizations transform their legacy process into
digital. However, the process of digitization is a continuous process where emerging technology such as
Artificial Intelligence (AI), machine learning (ML), IoT, block chain, Virtual Reality (VR), Augmented
Reality (AR), and edge computing are necessary to run a successful organization. However, apart from all
these developments and improvements, one element that keeps the organization's business up and
running in the changing marketplace is "customer experience (CX)."
There is a complete change in the way modern customers think due to the tech development and
availability of smart gadgets, which led to a major shift in the buying process. Moreover, the prospects
are active in the social media network platform, which means products and services can be directly sold
to the customers with a DM, a post, and a tweet. That also means the legacy process like cold calling will
slowly be replaced by social media selling.
This opens doors for organizations with more opportunities to sell their products and services, the same
way it is most crucial to think of upgrade and optimizing their customer experiences with the band value
in the digital era.
Below are the top three approaches for organizations operating in any industry vertical to keep up their
customer experience in this digital era.
1. Listening to customers can help in understand what they needs
Every organization is started to fulfill the limitations present in offerings available in the market. That
means it understanding what our target customers need. In addition, organizations should listen to their
customer's feedback about the products and services.
Organizations need to appreciate the feedback from their customers, which can help them increase
their customer's experience.
In this growing digital world, organizations have various trending tools and approaches to monitor and
listen to what their customers say about their offerings. This collected feedbacks can be used to study
and understand what customers are looking for and changes that need to optimize in their offerings.
Below are a few approaches that any organization can use to listen to their customer's feedback and
enhance customer experience (CX).
- Improving your marketing and product making
- Monitoring review and social media sites
- Setup search engine alerts

2. - calls after purchases
- Conducting survey Survey polls in various digital platforms
2. A Feedback personalized customer experience service can establish a better customer
relationships
The one-size-fits approach no longer works in today’s market. In the changing technology market,
customers are becoming smart. It becomes challenging for the organization to reach customers with
the general approaches, which becomes impossible to build customer relationships. It also requires
huge time and cost, which may not show estimated ROI in a set period of time.
Below are a few approaches with the help of digital technologies by which organizations can build
great customer relationships with better customer experience (CX).
- Establishing social forms and other media form where per customer user profiles
- Segmenting customers data according to business requirements
- Personalized communication according to geolocation
- Conducting online survey according to segmented data
3. Interaction with customers can help in building brand value and attracting new customers
Organizations can grow by building brand value by providing enhanced customer experience and
directly attracting new customers.
Interaction with customers is a crucial part of customer experience (CX) that helps organizations
build brand value and attract new customers. The right use of a suitable approach with trending
technologies can bridge the gap between organizations and customers.
Below are a few popular approaches that can be used by any organization to improve customer
experiences to uplift their brand value and attract new customers.
- Implement customer loyalty programs via digital platforms
- Staying up dates with full digitized eco system
- Have strong presence on multiple social media platforms
- Establish call to action teams with customer care operations
- Digital presence in multiple platform with good innovative concepts
Takeaway
In today’s fast-changing digital world, it is simple for any organization to implement customer
experiences services with the help of trending technologies available in the market. Organizations
should take the of IT vendors to get customized technologies and approaches which help for enhancing
customer experiences.

3. Sun Technologies is a digital transformation vendor by having wide expertise with 100+ projects from
multiple organization operations in different industry verticals by building customized solutions that
bridge the gap between the organization and its customers. We also believe the people-first approach
helps your organization gain success by providing a high-quality customer experience in this digital era.
So what are you waiting for? Contact us to know more about our expertise with similar organizations
like yours and get best practices with digital technologies that help in enhancing your customer
experience services.