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Are You under the Influence of Business?
Or is Business under the Influence of You?
At one time consumers were just...
Advertising was a tad one-sided.
Today the conversation is more even handed.
Women Bloggers are Monitored and Courted  for their Influence
Product Mentions are watched…
… And what words the bloggers, posters commentators associate with the product…
Your “Social Share” is Tallied and Tracked
Globally.  (It’s a borderless world)
… then measured against marketing campaigns.
If You’re Online, You’re on Camera…
Turn the Camera…
Need to catch someone’s attention  at Corporate? The next time you post… NAME DROP + COMPANY NAME + ISSUE NAME DROP + PRODUCT NAME + ISSUE Do it a lot. Ask others to do it as well.
Which Scares a PR agency more? 100,000 auto generated emails to a Congressman  to start/stop/change an issue? (and only he sees it … then the lobby money kicks in, then a holiday…) OR…
100,000 individual posts/comments all asking  for the same thing from one company  only now the “thing” is  searchable for decades.
Don’t forget,  tracking software works both ways.
Track your issue’s comments and  send the report to the  Company’s CEO, CMO, CFO, COO… …  and of course your friends on LinkedIn, Facebook, Tumbler, Twitter…
One Comment Guideline: Be Positive!
The product development universe  will give you what you want. They’re watching the web  for ideas as well. Sales Peer Pressure  is a wonderful thing.
Money Talks Consumers are in Control. Where do you want to go?
 
 

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