The document discusses rethinking plastics production within a circular economy model. It summarizes the Ellen MacArthur Foundation's work developing a blueprint for a circular plastic packaging economy. Plastic production has increased twenty-fold in the last 50 years and is projected to continue growing rapidly. Most plastic packaging is lost after a single use, becoming waste. The document advocates shifting plastic production towards renewable feedstocks and developing recovery systems to keep materials circulating in the economy. It provides examples of companies working on bioplastics and compostable materials that enable diversion of organic waste from landfills.