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Building The
First Circular
Economy
Measure Twice,Cut Once
RE-TracConnect
October 22, 2018
St. Louis, Missouri
G L E N M U R R A Y
S T R A T E G I C A D V I S E R
E M E R G E K N O W L E D G E D E S I G N
Excess Consumption: Exhausting Natural Resources
The Age of Acceleration
Thomas Freidman
.
Would we have believed 25 Years ago that a billion people
could create new products & communicate with each other
through a small hand sized device
Mountains of Waste Cell Phones
Supply declines &
demand grows
The global demand
for raw materials will
increase during the
next 20 years
Energy + 32 %
Steel + 57 %
Water + 137 %
Farmland 200 % +
47% of produced food goes to waste
in value chain.
On average, 40% materials (in Europe)
are used only once.
The average occupancy rate of cars is
about 8 %
10-15 % of building materials goes to
waste during construction.
Kari Herlevi: Why do we throw away 80% of
Consumer Products?
The Circular
Economy &
Waste Free
Ontario Act
Bill 151
Waste Diversion
Goals
Linear to a Circular Economy
The linear economy
dysfunction
1
We have externalized
much of our production
of goods to countries
with high emissions to
benefit from low labor
costs
2
Fossil fuels and
resources are shipped to
these countries to
manufacture goods
3
We then import those
emissions as embodied
in those goods
45% of all our emissions
are embodied in the
goods we consume
4
It all moves around
powered by fossil fuels
Consumption-based emissions (carbon footprint)
USA and EU28 are net importers of embodied emissions, China and India are net exporters.
Consumption-based emissions are calculated by adjusting the
standard production-based emissions to account for international trade
Source: Peters et al 2011; Le Quéré et al 2017; Global Carbon Project 2017
Major flows from production to consumption
Flows from location of generation of emissions to location of
consumption of goods and services
Values for 2011. EU is treated as one region. Units: MtCO2
Source: Peters et al 2012
Major flows from extraction to consumption
Flows from location of fossil fuel extraction to location of
consumption of goods and services
Values for 2011. EU is treated as one region. Units: MtCO2
Source: Andrew et al 2013
Plastics
POSSIBLE SCENARIOS
The plastics case study
Consumption of plastic products and
packaging generated 3.84 million tons
of plastic waste in Canada in 2016
Plastics recycling in Canada (2017):
We only recovered 8.5% of the
waste plastic generated by
Canadians – we disposed of the rest
We exported 56.6% of collected
plastic to China and Hong Kong
(much of it mixed and
contaminated). We don’t know how
much of that was actually recycled
Circular economy
Make renewable
plastic from
synthetic
photosynthesis
Carbon dioxide
from the ambient
air + hydrogen (split
from water using
solar energy) to
produce plastic
Reuse plastic
products and
packaging
Recycling
Mechanical
recycling of plastic
back into products
and packaging
Chemical recycling
of plastic chemical
building blocks for
making new plastic
The entire
system powered
by renewable
energy
A new plastics
economy
Substitute knowledge, technology, human ingenuity
and labor (circular economy) for waste, resource
consumption and greenhouse gas emissions (linear-
fossil economy)
Maximizing the enormous value plastics deliver to
society – all the benefits none of the costs
Zero waste (to land and to oceans)
Net zero greenhouse gases
Scale efficiencies and innovation will mean lower long-
run costs to consumers
More, not less jobs
Aluminum
POSSIBLE SCENARIOS
Aluminum
Re-processing
Product-life extension: Products are used according to their original purpose for as
long as possible or repaired and refurbished for multiple re-uses, thus reducing
the need for purchasing and manufacturing new products.
Sharing platforms: Digital-based platforms are used to promote the increased use
of goods and resources and the extension of their life cycle, such as by renting,
selling, sharing and re-use.
Product as a service: The customer pays for certain functions or performance and
avoids the risks of ownership. The total costs of ownership remain with the service
provider, with revenue being earned by means of, for example, a leasing or rental
agreement.
Resource efficiency and recycling Technological development enhances resource
efficiency in value chains, processes and products, and allows for more effective
recycling. Side-streams are valuable raw materials for recycled products and
materials.
Renewability: Renewable, recyclable and biodegradable materials, as well as the
principles of eco-design, are preferred for products and their design. Fossil fuels
are replaced by renewable energy. *SITRA

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Building The First Circular Economy

  • 1. Building The First Circular Economy Measure Twice,Cut Once RE-TracConnect October 22, 2018 St. Louis, Missouri G L E N M U R R A Y S T R A T E G I C A D V I S E R E M E R G E K N O W L E D G E D E S I G N
  • 2. Excess Consumption: Exhausting Natural Resources
  • 3.
  • 4. The Age of Acceleration Thomas Freidman .
  • 5. Would we have believed 25 Years ago that a billion people could create new products & communicate with each other through a small hand sized device
  • 6. Mountains of Waste Cell Phones
  • 7.
  • 8. Supply declines & demand grows The global demand for raw materials will increase during the next 20 years Energy + 32 % Steel + 57 % Water + 137 % Farmland 200 % +
  • 9. 47% of produced food goes to waste in value chain. On average, 40% materials (in Europe) are used only once. The average occupancy rate of cars is about 8 % 10-15 % of building materials goes to waste during construction. Kari Herlevi: Why do we throw away 80% of Consumer Products?
  • 10. The Circular Economy & Waste Free Ontario Act Bill 151 Waste Diversion Goals
  • 11. Linear to a Circular Economy
  • 12. The linear economy dysfunction 1 We have externalized much of our production of goods to countries with high emissions to benefit from low labor costs 2 Fossil fuels and resources are shipped to these countries to manufacture goods 3 We then import those emissions as embodied in those goods 45% of all our emissions are embodied in the goods we consume 4 It all moves around powered by fossil fuels
  • 13. Consumption-based emissions (carbon footprint) USA and EU28 are net importers of embodied emissions, China and India are net exporters. Consumption-based emissions are calculated by adjusting the standard production-based emissions to account for international trade Source: Peters et al 2011; Le Quéré et al 2017; Global Carbon Project 2017
  • 14. Major flows from production to consumption Flows from location of generation of emissions to location of consumption of goods and services Values for 2011. EU is treated as one region. Units: MtCO2 Source: Peters et al 2012
  • 15. Major flows from extraction to consumption Flows from location of fossil fuel extraction to location of consumption of goods and services Values for 2011. EU is treated as one region. Units: MtCO2 Source: Andrew et al 2013
  • 17. The plastics case study Consumption of plastic products and packaging generated 3.84 million tons of plastic waste in Canada in 2016 Plastics recycling in Canada (2017): We only recovered 8.5% of the waste plastic generated by Canadians – we disposed of the rest We exported 56.6% of collected plastic to China and Hong Kong (much of it mixed and contaminated). We don’t know how much of that was actually recycled
  • 18. Circular economy Make renewable plastic from synthetic photosynthesis Carbon dioxide from the ambient air + hydrogen (split from water using solar energy) to produce plastic Reuse plastic products and packaging Recycling Mechanical recycling of plastic back into products and packaging Chemical recycling of plastic chemical building blocks for making new plastic The entire system powered by renewable energy
  • 19.
  • 20. A new plastics economy Substitute knowledge, technology, human ingenuity and labor (circular economy) for waste, resource consumption and greenhouse gas emissions (linear- fossil economy) Maximizing the enormous value plastics deliver to society – all the benefits none of the costs Zero waste (to land and to oceans) Net zero greenhouse gases Scale efficiencies and innovation will mean lower long- run costs to consumers More, not less jobs
  • 22.
  • 24.
  • 25. Product-life extension: Products are used according to their original purpose for as long as possible or repaired and refurbished for multiple re-uses, thus reducing the need for purchasing and manufacturing new products. Sharing platforms: Digital-based platforms are used to promote the increased use of goods and resources and the extension of their life cycle, such as by renting, selling, sharing and re-use. Product as a service: The customer pays for certain functions or performance and avoids the risks of ownership. The total costs of ownership remain with the service provider, with revenue being earned by means of, for example, a leasing or rental agreement. Resource efficiency and recycling Technological development enhances resource efficiency in value chains, processes and products, and allows for more effective recycling. Side-streams are valuable raw materials for recycled products and materials. Renewability: Renewable, recyclable and biodegradable materials, as well as the principles of eco-design, are preferred for products and their design. Fossil fuels are replaced by renewable energy. *SITRA