"Rethink marketing with internet of things"
Markus Wulff from Analog & Tech presented during Webbdagarna in Sweden 26th Sept 2018. http://www.analog-and-tech.com
UbiBot - Revolutionary Way to Monitor Environmental ConditionsUbiBot
UbiBot can transform your world with smart connected products and new experiences. Our IoT solution portfolio spans products like wireless smart Sensors and IoT big data platform and services like Agriculture Monitoring, Home Monitoring, Industrial Monitoring and Pharmaceutical Monitoring.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
Digitized products create new data streams that enable powerful insights and digital applications throughout the product’s lifecycle — driving cost efficiencies, operational efficiency and consumer engagement.
In this e-book you’ll learn how data can help improve supply chain agility and visibility, and how you can use your products to build deeper relationships with your customers.
UbiBot - Revolutionary Way to Monitor Environmental ConditionsUbiBot
UbiBot can transform your world with smart connected products and new experiences. Our IoT solution portfolio spans products like wireless smart Sensors and IoT big data platform and services like Agriculture Monitoring, Home Monitoring, Industrial Monitoring and Pharmaceutical Monitoring.
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
Digitized products create new data streams that enable powerful insights and digital applications throughout the product’s lifecycle — driving cost efficiencies, operational efficiency and consumer engagement.
In this e-book you’ll learn how data can help improve supply chain agility and visibility, and how you can use your products to build deeper relationships with your customers.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Allow real time communication between back of house and front of house. Optimize interactions and drive results. Leverage ubiquitous connectivity to achieve stunning results. Give your customers the micro-moments that will make your business a favourite.
The Biggest Technology Trends In Wine And WinemakingBernard Marr
The world of wine is not immune to the wave of digital transformation sweeping through industry and society. Here’s a rundown of how artificial intelligence, augmented reality and blockchain technology are helping to drive efficiency, reduce waste and create new customer experiences.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaHabibaSaeed5
A smart mirror is basically a mirror with a screen behind it.
Magic Mirror is a British company started by a team of experienced and passionate engineers with the vision of creating most advanced virtual try on, Interactive widget displays and digital signage in the market.
Also called smart mirror.
we are presenting the business idea of smart mirror using raspberry pie
On May 31, 2018, Scientific Tradition and LINFINITY signed a strategic cooperation agreement at WealthBriefingAsia Awards 2018, and selected its flagship product as the pilot product of the first phase experimentation, expecting to protect its patented technology and to ensure its product quality through blockchain technology, thus providing genuine products to customers.
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaHabibaSaeed5
A smart mirror is basically a mirror with a screen behind it.
Magic Mirror is a British company started by a team of experienced and passionate engineers with the vision of creating most advanced virtual try on, Interactive widget displays and digital signage in the market.
Also called smart mirror.
we are presenting the business idea of smart mirror using raspberry pie
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Allow real time communication between back of house and front of house. Optimize interactions and drive results. Leverage ubiquitous connectivity to achieve stunning results. Give your customers the micro-moments that will make your business a favourite.
The Biggest Technology Trends In Wine And WinemakingBernard Marr
The world of wine is not immune to the wave of digital transformation sweeping through industry and society. Here’s a rundown of how artificial intelligence, augmented reality and blockchain technology are helping to drive efficiency, reduce waste and create new customer experiences.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaHabibaSaeed5
A smart mirror is basically a mirror with a screen behind it.
Magic Mirror is a British company started by a team of experienced and passionate engineers with the vision of creating most advanced virtual try on, Interactive widget displays and digital signage in the market.
Also called smart mirror.
we are presenting the business idea of smart mirror using raspberry pie
On May 31, 2018, Scientific Tradition and LINFINITY signed a strategic cooperation agreement at WealthBriefingAsia Awards 2018, and selected its flagship product as the pilot product of the first phase experimentation, expecting to protect its patented technology and to ensure its product quality through blockchain technology, thus providing genuine products to customers.
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaHabibaSaeed5
A smart mirror is basically a mirror with a screen behind it.
Magic Mirror is a British company started by a team of experienced and passionate engineers with the vision of creating most advanced virtual try on, Interactive widget displays and digital signage in the market.
Also called smart mirror.
we are presenting the business idea of smart mirror using raspberry pie
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
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7. The new
DIGITAL
TOUCH
POINT
• Real-time engagement data
source
• Untapped digital
touchpoint
• Consumer insights source
• Bridging retail and digital
• Global activations
• Hyperlocal activations
• Owned channel
• The natural provenance
channel
18. Kellogg’s NFC enabled packaging
Kellogg’s Special edition Super Mario Cereal boxes
with integrated NFC tags enable kids
playing Nintendo’s Super Mario Odyssey game to tap
the box with their Nintendo Switch controller to receive
gold coins or a heart they can then use as power-ups
when playing the game. “New way to expand the
Nintendo brand in unique and creative ways,” says
Tom Prata, Nintendo of America’s SVP for strategic
initiatives.
19. Unique codes prove product origin
Dunedin meat processor Silver Fern Farms has introduced
a new retail packaging in New Zealand and overseas, to
allow consumers better access to proof of origin of the
product. The new packaging contains a unique, fraud-
proof QR code on every pack. Consumers can scan the
code on the packaging to verify it is an authentic Silver
Fern Farms product. and get proof of origin.
It shows which region in New Zealand the product comes
from, link the consumer to stories of farmers in the region
and recipes for the specific product purchased.
20. Personalized whiskey bottles
Diageo assigned an individual code that
created a special identity for its whiskey
brand in Brazil for a promotion timed to
Father's Day, When consumers scanned
the code on the bottle using a
smartphone, it allowed them to
personalize a film template by adding a
photo and a personal message to their
dads. The dads could then view the film
by scanning the bottle with their own
smartphone.
23. Agree that ‘If all
household products
are internet
connected, I need
to be in control of
which can interact
with me and in what
circumstances’.
76%
