Basics of social media and how it is used for marketing in communities.

1. Social Media and
Participatory Marketing
Jim Turner - One By One Media, LLC

3. WTF?

4. Spamming

5. “Thanks For Following, Now Click
On My Junk” ~ Amber Naslund
Radian 6

6. WHAT IS SOCIAL MEDIA?

7. WIKIPEDIA: SOCIAL MEDIA
• Social media is content created by people
using highly accessible and scalable
publishing technologies. At its most basic
sense, social media is a shift in how people
discover, read and share news, information
and content. It's a fusion of sociology and
technology, transforming monologues (one
to many) into dialogues (many to many)
and is the democratization of information,
transforming people from content readers
into publishers.

8. Social Media Is A Cocktail Party

9. Social Media Business Tools

11. GENUINE BLOG

12. YOUR ONLINE PRESENCE OR
WEBSITE

13. SOCIAL MEDIA IS YOUR LIVING ROOM

14. The Social Web

15. The Social Web
• Twitter

16. The Social Web
• Twitter
• Facebook

17. The Social Web
• Twitter
• Facebook
• Friend Feed

18. The Social Web
• Twitter
• Facebook
• Friend Feed
• MySpace

19. The Social Web
• Twitter
• Facebook
• Friend Feed
• MySpace
• Flickr

20. The Social Web
• Twitter
• Facebook
• Friend Feed
• MySpace
• Flickr
• YouTube

21. The Social Web
• Twitter
• Facebook
• Friend Feed
• MySpace
• Flickr
• YouTube
• LinkedIn

22. SCOBLE STARFISH

23. Drinking From The Social Media
Firehose

24. SOCIAL MEDIA IS NOT A SILVER BULLET

25. FINDABILITY

26. 2009: THE YEAR OF LISTENING

27. 2009: THE YEAR OF LISTENING
• New Marketing

28. 2009: THE YEAR OF LISTENING
• New Marketing
• Brand Monitoring

29. 2009: THE YEAR OF LISTENING
• New Marketing
• Brand Monitoring
• Reputation Monitoring

30. 2009: THE YEAR OF LISTENING
• New Marketing
• Brand Monitoring
• Reputation Monitoring
• Conversation

31. 2009: THE YEAR OF LISTENING
• New Marketing
• Brand Monitoring
• Reputation Monitoring
• Conversation
• Feedback

32. RETURN ON INVESTMENT

33. RETURN ON INVESTMENT
• Search Engine Optimization

34. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data

35. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable

36. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable
• Feedback and Customer Service

37. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable
• Feedback and Customer Service
• Building A Brand

38. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable
• Feedback and Customer Service
• Building A Brand
• Be Seen As An Expert

39. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable
• Feedback and Customer Service
• Building A Brand
• Be Seen As An Expert
• Engage Conversation

40. RETURN ON INVESTMENT
• Search Engine Optimization
• Metrics/Analytics/Data
• More Efficient and More Affordable
• Feedback and Customer Service
• Building A Brand
• Be Seen As An Expert
• Engage Conversation
• Build An Army of Evangelists

41. PARTICIPANTS

42. PARTICIPANTS
FORD

43. PARTICIPANTS
FORD
ZAPPOS

44. PARTICIPANTS
FORD
ZAPPOS
MARRIOTT

45. PARTICIPANTS
FORD
ZAPPOS
MARRIOTT
BEST BUY

46. PARTICIPANTS
FORD
ZAPPOS
MARRIOTT
BEST BUY
HOME DEPOT

47. PARTICIPANTS
FORD
ZAPPOS
MARRIOTT
BEST BUY
HOME DEPOT
GRACO

48. PARTICIPANTS
FORD
ZAPPOS
MARRIOTT
BEST BUY
HOME DEPOT
GRACO
UPS

49. Please Ask Me A
Question

50. Photo Credits
• Connect: http://theproject100.wordpress.com/
• Firehose: http://www.flickr.com/photos/webwalker/114991439/
• Tools: http://www.flickr.com/photos/geishaboy500/100043823/

51. Contact Information
• Jim Turner, One By One Media, LLC - 5905 Sparrow Avenue, Firestone,
Colorado 80504
• Phone: (303)594-6276
• Email: jturner@onebyonemedia.com
• Skype: genuinejt
• Twitter: @Genuine
• Websites: onebyonemedia.com - bloggersforhire.com - genuineblog.com -
socialmediasphere.tv