Brenda Harms discusses the importance of retention-focused communication with students from the time they commit to attending an institution through graduation. She emphasizes maintaining engagement from the initial "yes" decision by addressing concerns, celebrating milestones, and reinforcing why students made their choice. Regular check-ins and encouragement are recommended during the application process, early coursework, difficult classes, and as students near completion of their programs. The goal is preventing attrition by ongoing support and engagement with students throughout their academic careers.
Communicating with parents, colleagues, and studentsfayeja90
This is a workshop I presented during the Annual Michigan Association for the Education of Young Children conference held in Grand Rapids, Michigan (March 30, 2012)
Believing in students is one of the most powerful change agents in schools. Getting students to believe in themselves occurs when we show students we believe in them, listen to our students, earn our students’ trust, value what students value, give students a voice, and celebrate what students do right. This session will share how a staff can work together to put their students first and establish a model culture with a personalized environment where every student is known, feels valued, and achieves!
Keep your own passion alive in the face of mediocrity. These slides are full of examples of how to help your students realize they can succeed in learning language by recognizing strategies for success in learning. Your own passion will be rekindled by empowering your students.
Communicating with parents, colleagues, and studentsfayeja90
This is a workshop I presented during the Annual Michigan Association for the Education of Young Children conference held in Grand Rapids, Michigan (March 30, 2012)
Believing in students is one of the most powerful change agents in schools. Getting students to believe in themselves occurs when we show students we believe in them, listen to our students, earn our students’ trust, value what students value, give students a voice, and celebrate what students do right. This session will share how a staff can work together to put their students first and establish a model culture with a personalized environment where every student is known, feels valued, and achieves!
Keep your own passion alive in the face of mediocrity. These slides are full of examples of how to help your students realize they can succeed in learning language by recognizing strategies for success in learning. Your own passion will be rekindled by empowering your students.
What if school actually prepared you for life?Scott Schimmel
You can succeed in school but never find the meaning, purpose, or connection you deeply desire. What if there was a way for students to find clarity about their identity, their purpose, and relationships?
Converge 2014: Using Analytics to Drive Decision-Making - VardamanConverge Consulting
CONVERGE 2014: PRECONFERENCE SESSION A
Using Analytics to Drive Decision-Making - BECKY VARDAMAN
Heard how important web analytics are to your overall strategy, but not sure where to start? Join us as we discuss set up, strategy and gaining actionable insights from Google Analytics. You'll leave knowing which data points to track and why.
KEY TAKEAWAYS:
How to track and engage visitors to your website
Set up measurable goals, event tracking and campaign tagging
Gain actionable answers through reporting
Learn how the University's PreparedU Project served as a springboard to inbound marketing to drive measurable results. The Bentley team will share lessons learned, valuable hacks, tips and ideas from their 18-month journey to embracing inbound, content-centric marketing.
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago.
From the outbound/push model days of buying ads and sending view books and postcards through the mail, to the current inbound/pull model of engagement through data-driven, relevant, targeted and segmented communications -- they covered the why and how of modern, effective marketing.
Converge 2014: Web Strategy - JULIE CAMPBELL
Amidst the buzzwords and concepts of interactive marketing (content strategy, inbound marketing, search engine marketing,and google analytics to name a few), it's important to remember that your institutional web is one very important part of an integrated marketing strategy. As such, we must use the web to tell a cohesive and compelling brand story, and to move our audiences to action. In order to do so, there are questions and concepts to consider.
KEY TAKEAWAYS:
Do you know who your website is really serving?
Is your website telling your story, and telling it well? How do you know?
How do you define success with your interactive marketing efforts? Are you proactive about protecting your business goals on the website? Why or why not?
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
What if school actually prepared you for life?Scott Schimmel
You can succeed in school but never find the meaning, purpose, or connection you deeply desire. What if there was a way for students to find clarity about their identity, their purpose, and relationships?
Converge 2014: Using Analytics to Drive Decision-Making - VardamanConverge Consulting
CONVERGE 2014: PRECONFERENCE SESSION A
Using Analytics to Drive Decision-Making - BECKY VARDAMAN
Heard how important web analytics are to your overall strategy, but not sure where to start? Join us as we discuss set up, strategy and gaining actionable insights from Google Analytics. You'll leave knowing which data points to track and why.
KEY TAKEAWAYS:
How to track and engage visitors to your website
Set up measurable goals, event tracking and campaign tagging
Gain actionable answers through reporting
Learn how the University's PreparedU Project served as a springboard to inbound marketing to drive measurable results. The Bentley team will share lessons learned, valuable hacks, tips and ideas from their 18-month journey to embracing inbound, content-centric marketing.
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago.
From the outbound/push model days of buying ads and sending view books and postcards through the mail, to the current inbound/pull model of engagement through data-driven, relevant, targeted and segmented communications -- they covered the why and how of modern, effective marketing.
Converge 2014: Web Strategy - JULIE CAMPBELL
Amidst the buzzwords and concepts of interactive marketing (content strategy, inbound marketing, search engine marketing,and google analytics to name a few), it's important to remember that your institutional web is one very important part of an integrated marketing strategy. As such, we must use the web to tell a cohesive and compelling brand story, and to move our audiences to action. In order to do so, there are questions and concepts to consider.
KEY TAKEAWAYS:
Do you know who your website is really serving?
Is your website telling your story, and telling it well? How do you know?
How do you define success with your interactive marketing efforts? Are you proactive about protecting your business goals on the website? Why or why not?
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
Prove Marketing ROI with Campaign Tracking in #GoogleAnalyticsConverge Consulting
Rachel Dohmann, formally of the Texas A&M Foundation and Ryan Lindsay of Converge Consulting covered campaign tracking tactics that will help you prove ROI on all marketing activities. You’ll learn how to develop a campaign strategy, report on campaigns using dashboards and segment website analytics by marketing campaign. Walk away with free resources to immediately implement a strategy at your institution.
In this webinar you'll:
- Develop an institutional campaign strategy (with free campaign URL builder)
- Report on marketing campaigns using dashboards (with dashboard template)
- Segment data by marketing activity (downloadable segments for user accounts)
How well do you know yourself? Join Isabel DiSciullo of the Thomas R. Kline School of Law at Drexel University for a free one-hour webinar discussing personality type preferences using the Myers Briggs Type Indicator. Together, we will learn about our own preferences and how to enhance our relationships with others and and how we can use that knowledge to help us grow personally and professionally.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterConverge Consulting
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the ...Converge Consulting
By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right?
Wrong.
Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it.
In this webinar, you’ll learn how to:
Use search to identify and reach out to relevant influencers
Borrow voices louder than your own in the social sphere
Narrow your narration to avoid talking to everyone about everything
Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all.
As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers.
During this free, one-hour session, we’ll cover:
What the heck are digital content offers?
How do we use them effectively in higher education?
What works best for different audiences?
How do we use them to nurture leads through the funnel?
Join our resident content queens, Megan Bys and Amanda Tower, for this free one-hour session on killer content offers for higher education.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Webinar Slides: Recruitment: Communication to Grow Enrollment Converge Consulting
If you are thinking about developing a communication flow to augment your recruitment efforts or if you have a communication flow and would like to see how it looks in comparison to our suggestions, you will want to check out this webinar.
Dr. Brenda Harms provides the keynote address for the 2015 TxGAP Summer Institute. The address focuses on student care and how graduate enrollment professionals can provide personalization throughout the student life cycle.
Webinar: Assessing to Inform Teaching and Learning: A Guide for LeadersDreamBox Learning
School and district-wide use of classroom-based formative assessment is an essential part of informing teacher planning and instruction, as well as meaningful student achievement. In this webinar, Francis (Skip) Fennell, L. Stanley Bowlsbey Professor of Education and Graduate and Professional Studies Emeritus, McDaniel College, shares a framework for school and district-based leaders to develop elements of leadership while establishing a grade-level or school-based learning community focusing on everyday use of formative assessment.
Topics include:
• Assessment literacy and the use of particular tools to guide and monitor the use of the formative assessment techniques presented
• How ongoing, everyday use of the “Formative 5” intersects with summative assessment data and frame assessment decisions
• A leadership framework to guide successful implementation of the “Formative 5,” including coaching, navigating relationships, learning communities and adult learners
All school and district-based leaders, and K-12 educators are invited to watch this recorded webinar.
Advancing Learning - Building Student Agency and Learning MindsetsCatharine Ozols
Using the work of noted researchers (e.g. Dweck, Walton, Yeager, Oakley, Roediger, McDaniel, Dunlosky, and others), and applying the principles of productive gamification, Mohawk College is leveraging the use of educational technology to explore ways in which to build student agency, learning readiness, and resilience among academically-at-risk students as part of an ARIE Grant.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your StrategyConverge Consulting
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
New & Next Webinar Series | Unconscious Bias: Leveraging Differences to Colla...Converge Consulting
Unbiasing has been a topic of discussion at Google for many years. The people analytics team in Google’s human resources department have shared insights on their journey to understand how decisions are made at work and how inclusive organizational cultures are built and sustained.
Julie Staggs, managing principal at Korn Ferry, discusses how to leverage the differences that make a difference and encourage collaboration through awareness of unconscious bias and its role on your campus.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
Digital Marketing Trends Panel Discussion at University of Colorado DenverConverge Consulting
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
How CU Denver’s Business School Marketed an Open House Event on CampusConverge Consulting
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy.
Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover:
-Best practices for event marketing on ad channels—when, where and why
-How to budget for digital advertising for the event
-Ad campaign setup and event landing page best practices
-Outcomes and ROI
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Have questions about Google AdWords? Interested in Instagram advertising or video ads, but unsure where to start? We’ve got answers. Join Hayley Warack, Vice President of Digital Strategy, and the entire Digital Advertising team at Converge Consulting as they answer your top digital advertising questions.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. Converge Consulting is a higher education marketing firm.
We use research, Google Analytics, inbound marketing, and strategic
communications practices to positively impact student recruitment and
alumni engagement for colleges and universities around the world.
3. April, 2015
Where we left off…
• Previous webinar focused on communication
designed to engage students who were
considering your school or program
• Communication was designed to be focused on
the student needs, engaging to them to allow you
to take the journey toward decision making with
them
4. April, 2015
The Role of Communication…
• We often do a great job communicating with
prospective students while they are making their
decision but allow them to completely slip off the
radar once they start school
• Retention focused communication allows for
more than “its time to register for class”
communication
• Retention focused communication allows for an
ongoing reinforcement of the decision that a
student has made to select you as their
educational partner
5. April, 2015
Retention Today…
• Perhaps one of the most important areas of
higher education
• Starting is not the goal – finishing is the goal
• Our ability to stay connected to our prospects as
they move toward enrolled and eventually
graduated students will be a critical part of
enrollment success
6. April, 2015
Retention Today…
• We typically think of retention as enrolled
students – term to term, semester to semester,
year to year
• Retention efforts actually need to begin from the
moment a student decides yes, I want to attend
with you
7. April, 2015
Retention Today…
• Working hard to get them in on the front end is only worth
it if they persist to graduation
• In several states funding (for publics) is being tied to
persistence rates
• Good quality classes can not be depended on to hold
students in school
• Some of the strongest relationships students have in
education is with their recruiter and academic advisor
8. April, 2015
From Yes – Keeping Students Engaged…
• The moment a student commits to your institution
(whatever that looks like in your situation) is the moment
they start wondering if they made the right choice
• Continue to sell the choice they have made
• Beware of buyers remorse
• Be prepared to help them overcome the resistance they
will now face with others
• Ask permission to “stay with them” – thus showing them
your commitment to their success
9. April, 2015
From Yes – Keeping Students Engaged…
• From yes
– Reinforce the decision
• Continue reminders of the professional and financial
opportunities they will have upon completion
• Acknowledge that they have made a brave choice (if the
decision is to return to college keep in mind it is far easier to
continue on as is)
• Openly discuss the fact that they may now be overwhelmed with
the idea of actually starting
• Connect them to other current students or peer mentors
• Continue to help them navigate the sometimes messy process
of financial aid, course registration, buying books, getting final
official transcripts, etc.
10. April, 2015
From Yes – Keeping Students Engaged…
• From yes
– Check in on their own support system
• Supporters during the consideration process can occasionally
turn into detractors once a person has finalized their decision
• Look for ways to build out support systems – encourage
students to create back up plans now, before they need them if
there are snags in their return to school
– Work
– Children
– Financial
– Transportation
11. April, 2015
From Yes – Keeping Students Engaged…
• From yes
– Stay connected
• Think about how diligent you were in your process of recruiting
this student – stay just as diligent with keeping them until they
get to those first few classes
• Connected “starting students” to one another – Facebook “class
of” groups are very popular – what else can be done?
12. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– Stop EVERYTHING and take a moment
• Celebration and Congratulations – have a party (or at
least take a moment to say WOW)
• A human being has just made the huge decision to
give up time and money for the next few years in an
effort to better themselves – get a card, send a note,
do SOMETHING
13. April, 2015
From Yes – Keeping Students Engaged…
“I know we celebrated when you were in my office but I
was thinking more about your decision to return to school
while I was driving home last night and I just wanted to
send you a note. Please know that I am so happy for you
that you have made this commitment to yourself. I can’t
wait to hear about the journey along the way.”
14. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– 8 weeks to the start (as an example)
• Process and paperwork (application complete, official
transcripts on file, financial aid application in place, books
and materials, deposit made, etc.)
– Provide a before you get started checklist and include
some fun notes
» Celebrate your decision
» Call your friends or family and tell them your great
news
» Take yourself back to school shopping
15. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– BEWARE of the financial aid award
• Because the financial piece is often the one hurdle that
people most fear it can also derail the best intentioned
person – get in front of it
– Work closely with FA
– Know when difficult news has been delivered
– Reach out immediately to students who have received
disappointing (or not what they expected) news
– Brainstorming ahead (see support system slide) you
can prevent a stop out at this point – discuss the Plan B
for paying for college
16. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– 6 weeks to the start (as an example)
• Prepare beyond school
– Send email sharing some helpful tips
» Double check work schedules
» Child care
» Review the term for conflicts
17. April, 2015
Personal Electronic Communication Sample
“I was thinking about some of the things that concerned you
when you were considering returning to college. I wanted to
check-in with you that you had talked with your supervisor and
were comfortable that your employer would work with you on
your schedule. Please let me know if you were able to get that
worked out or if we need to take a second look at your
schedule.”
18. April, 2015
Personal Electronic Communication Sample
“I know you were thinking about back-up plans for your
daughter for while you are at school a few weeks ago when we
last spoke. I’m just checking in to make sure you had found a
Plan B in the event your sister was not available to watch her
while you were in class. I’m not sure if I recommended it or not
but I know the YMCA has drop-off daycare until 9pm on the
evenings we have class. Please let me know if this is
something you were able to get worked out.”
19. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– 4 weeks to start (as an example)
• Phone message
“I was looking through the list of students who will be starting
classes next month and saw your name. I really am pleased you
have decided to take this step, I know finishing your masters
degree is a significant goal for you, my advice to you – let nothing
stand in your way!”
20. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– 3 weeks to start (as an example)
• Electronic Communication
“As students at XYZ University prepare to start classes in a
few weeks we wanted to share with you an interesting chart
that really reinforces your decision to earn your degree.
While your financial future might not be the only thing you
had in mind when you made your decision it is certainly a
piece of the decision for many of our students.”
22. April, 2015
From Yes – Keeping Students Engaged…
• From yes…
– 3 weeks to the start
• New Student Orientation (if you do this)
– Re-Affirming the decision
– Reviewing next steps
– Discussing support services
23. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 1-2 weeks to the start
• Phone call appointment
– Any final questions
– Reviewing classrooms
– Asking them to let you know how it goes after the first class
24. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Start of Class (if you have a standard first class start)
• In person well wish
• Ask them to let you know how it goes (again)
25. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Two days after classes start
• Send email – acknowledge how overwhelming this will feel
• Ask them to let you know how it went
26. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Two days after classes start
• Send email – acknowledge how overwhelming this will feel
• Ask them to let you know how it went
*** If you are serious about retention – make a phone call as well
*** This will let you know who you need to be most worried about
right from the start
27. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Two weeks after classes start
• Email – Hope things are going well
• A nice place for the formal final handoff to advising
28. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 1 week prior to the end of the term
• Congratulations on your great success
• One step closer to completing your goal
29. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 4 months into program
• Reminders of why they made the decision
– Bettering their lives
– Increasing their professional marketability
– Positioning themselves for more opportunities
30. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 25% complete point
• Acknowledge all that they have accomplished – credits earned, difficult
classes successfully completed, steps taken toward achieving their
goal
31. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– That difficult class
• Every student has a class in their program they are fearful of taking.
Flag it in your system and send several supportive messages during
this course
32. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 50% complete
• Half finished!! Celebrate that they are closing in on their goal (and that
time is flying by)
33. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– 75% complete
• You would be shocked at the number of students who get within 15
credits of finishing a program and stop-out
• Cheering that the end is in sight – remembering how worried they were
at the beginning that they could pull this off – celebrating GPA
34. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Last Term (or last group of classes)
• Help them stop and look at what they have accomplished.
• Pull out of the CRM some of what motivated them in the first place to
attend – remind them of goal completion.
• Speak to how much confidence they have gained both personally and
professionally
35. April, 2015
From Yes - Keeping Students Engaged…
• From yes…
– Last weeks of class
• Thank them for giving you a front row seat in watching them
accomplish this goal
• Share with them that you will celebrate their success with them at
graduation (if you attend)
• Be appreciative of the honor and the privilege of being a part of their
journey
36. April, 2015
From Yes - Keeping Students Engaged…
• Build on the relationship
• Find reasons to celebrate
• Look for ways to be a part throughout that have nothing
to do with process or paperwork
• Birthday notes, holiday cards, the no reason note in the
mail – you never know when your timing will be perfect
38. April, 2015
Future Webinars With Converge
May:
Digital Storytelling for Competitive Advantage:
http://convergeconsulting.org/index.php?cID=1235
June:
Authentic v. Automated Communications
http://convergeconsulting.org/events/webinars/
webinar-authentic-v-automated-content-yes-you-
can-do-both/