Retail Marketing study material

1. Retail Marketing –
UNIT 5
Presented By:
D. Angayarkanni III – CS
A. Anitha III – CS
A. Sangeetha III – CS
A. Nashrin III – CS
M. Umadevi III – CS
S. Rajathi III – CS

2. Consumerism and Ethics
in Retailing
Consumerism refers to the culture of excessive consumption
and the pursuit of material possessions. In retailing,
consumerism often drives businesses to prioritize sales and
profits over ethical considerations.
Ethical retailing involves transparency, fairness, and
accountability in how products are sourced, produced, and sold.
It includes practices such as fair trade, sustainable sourcing, and
responsible marketing.

3. Role of Information Technology
in Retailing
• The role of IT in retail is to process, manage and store data
and information.
• Information Technology in retail can be used to speed up
Retailing processes
• It can be used to create efficiency across several channels.
This includes
e-commerce, supply chains, collecting customer data, etc.

4. Inventory
Management
Supply Chain
Management
Electronic Data
Interchange
Customer
Relationship
Management
Role of
IT In
Retailing

5. E-Retailing
E-retailing is like shopping
online. Instead of going to
physical stores, you use your
computer or phone to visit
websites where you can buy
things.
You can see pictures and
descriptions of products, pay
for them electronically, and

6. International Retailing
International retailing is when stores or
businesses sell products to people in
different countries. Instead of just selling
things locally, they reach customers around
the world.
These retailers may have physical stores in
multiple countries, or they might sell
online to customers globally.
International retailing involves dealing with
different cultures, languages, and
regulations.

7. Future of Retailing
In the future, retailing will be increasingly
driven by online shopping, personalized
experiences, and sustainability.
Consumers will enjoy seamless shopping
across multiple channels, with technology
like AI and AR enhancing their experience.
Retailers will focus on data security and
privacy.
Ultimately, the future of retailing will
revolve around meeting customer needs in

8. Retailing in
India
Retailing in India is a dynamic and rapidly
evolving sector. With a large population and a
growing middle class, India presents immense
opportunities for retailers.
Traditional retail stores still dominate the
landscape, but modern retail formats such as
supermarkets, hypermarkets, and e-
commerce platforms are gaining traction.
The government's initiatives like GST reforms
and the 'Make in India' campaign are
expected to further boost the retail sector.
However, challenges such as infrastructure

9. Than
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