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Retail Marketing Management - Marketing Mix
1. The marketing mix consists of the 4 P's - product, price, place, and promotion. It represents the set of controllable tactical marketing tools that a firm uses to produce the desired response in target markets.
2. For retail marketing, the product is the total offer including merchandise, store layout and services. Price is what the customer pays for the benefits. Place refers to distribution channels and inventory management. Promotion communicates the retail offer through various means.
3. Creating the right retail atmosphere through store layout, lighting, music and other sensory elements can influence customer emotions and behavior in the store. Elements like product quality, brand, and customer service also contribute to the total retail product.
Merchandising Philosophy
The document provides merchandising and marketing philosophy recommendations for driving profits and growth. It emphasizes focusing assortments on customer needs based on research insights. It also stresses the importance of disruptive value through strong opening price points and understanding pricing discounts. Finally, it recommends excellent execution through inventory and space optimization as well as modular placement and alternative assortments.
Cb12e basic ppt ch13
The document discusses product and distribution strategies. It defines key concepts like products, product lines, product mix, and the product life cycle. It also outlines the stages of new product development and strategies for identifying brands. Finally, it describes distribution channels and strategies for selecting channels and determining distribution intensity.
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Learn all about the difference between sales and marketing. Though used sometimes as one, the terms vary widely in marketing sense.
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The document discusses marketing distribution channels and types of distribution systems. It provides information on intermediaries like wholesalers and retailers. It also describes different types of distribution channels like direct, retailer, wholesaler-retailer, and gives PepsiCo as an example. Vertical marketing systems are defined as contractual, corporate, or administered. The key steps in designing distribution channels are analyzed as well.
Product and Merchandise management
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
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The document discusses an extended marketing mix framework that includes three additional Ps: People, Process, and Physical Evidence. It defines each of these additional Ps. People refers to all individuals who directly or indirectly influence the perceived value of a product or service. Process describes the procedures and flow of activities involved in an exchange. Physical Evidence encompasses the tangible aspects of a service that allow customers to evaluate whether they received value, such as facilities, equipment, and materials associated with service delivery.
Master Degree Program in Fashion Merchandising & Retail Management
Master Degree Program in Fashion Merchandising & Retail ManagementVogue Institute of Fashion Technology
The global retail market place has revolutionized the field of retail management and fashion merchandising. Recommended
Retail Marketing Management - Marketing Mix
1. The marketing mix consists of the 4 P's - product, price, place, and promotion. It represents the set of controllable tactical marketing tools that a firm uses to produce the desired response in target markets.
2. For retail marketing, the product is the total offer including merchandise, store layout and services. Price is what the customer pays for the benefits. Place refers to distribution channels and inventory management. Promotion communicates the retail offer through various means.
3. Creating the right retail atmosphere through store layout, lighting, music and other sensory elements can influence customer emotions and behavior in the store. Elements like product quality, brand, and customer service also contribute to the total retail product.
Merchandising Philosophy
The document provides merchandising and marketing philosophy recommendations for driving profits and growth. It emphasizes focusing assortments on customer needs based on research insights. It also stresses the importance of disruptive value through strong opening price points and understanding pricing discounts. Finally, it recommends excellent execution through inventory and space optimization as well as modular placement and alternative assortments.
Cb12e basic ppt ch13
The document discusses product and distribution strategies. It defines key concepts like products, product lines, product mix, and the product life cycle. It also outlines the stages of new product development and strategies for identifying brands. Finally, it describes distribution channels and strategies for selecting channels and determining distribution intensity.
Sales and marketing
Learn all about the difference between sales and marketing. Though used sometimes as one, the terms vary widely in marketing sense.
Marketing mix place copy
The document discusses marketing distribution channels and types of distribution systems. It provides information on intermediaries like wholesalers and retailers. It also describes different types of distribution channels like direct, retailer, wholesaler-retailer, and gives PepsiCo as an example. Vertical marketing systems are defined as contractual, corporate, or administered. The key steps in designing distribution channels are analyzed as well.
Product and Merchandise management
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
Extended marketing mix
The document discusses an extended marketing mix framework that includes three additional Ps: People, Process, and Physical Evidence. It defines each of these additional Ps. People refers to all individuals who directly or indirectly influence the perceived value of a product or service. Process describes the procedures and flow of activities involved in an exchange. Physical Evidence encompasses the tangible aspects of a service that allow customers to evaluate whether they received value, such as facilities, equipment, and materials associated with service delivery.
Master Degree Program in Fashion Merchandising & Retail Management
Master Degree Program in Fashion Merchandising & Retail ManagementVogue Institute of Fashion Technology
The global retail market place has revolutionized the field of retail management and fashion merchandising. Reatail mktg-merchandising-
Merchandising involves identifying the right products for customers, sourcing products, and ensuring products reach customers. It aims to provide the right products, in the right quantities, at the right place, time, and price. Successful merchandising involves forecasting demand, planning inventory levels, and achieving the right product mix to maximize sales and profits. The process involves multiple departments working together on merchandise planning, purchasing, distribution, pricing, and sales.
MKT 571 Innovative Education/tutorialrank.com
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1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
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theme
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trend
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The document discusses product life cycles and product development. It notes that there are four stages in a product life cycle: introduction, growth, maturity, and decline. It also discusses two approaches to product development - modifying existing products and developing new products. Branding is defined as differentiating a product through things like names, symbols, or designs. The key advantages of branding for both producers and consumers are creating product recognition and assurance of quality.
Nine west store group 5
This document provides an overview of merchandising at Nine West Retail Stores. It discusses the retail footwear industry, Nine West's company background and growth, their merchandising organization structure, and the merchant decision process. Key points include that Nine West was founded in 1977 and had over 7,000 retail stores globally by 1996. Their merchandising organization was divided regionally with retail directors overseeing 50-60 stores each. Merchant incentives were based on sales goals and company earnings. The merchant decision process took around 10 months and involved demand forecasting, seasonal budgeting, product selection, pricing strategies, and markdowns. Recommendations focused on expanding into lifestyle products through acquisitions or licensing.
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meaning of marketing, features of marketing, marketing management, function of marketing management, retailing, store and non- store organisation
MKT 571 Innovative Education/mkt571help.com
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, segmentation, product life cycle, advertising, and new product development.
MKT 571 Final Exam Guide (New, 2018)H
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, product life cycle, market segmentation, marketing strategies, and new product development.
MKT 571 Innovative Education/mkt571edu.com
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style
•
theme
•
trend
• pattern 2. A firm should use undifferentiated marketing to promote its products when: •
the market shows several natural segments.
•
it wants to appeal to multiple market segments.
---not sure •
it wants to customize its products for each consumer.
all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
Place Mix ( A part of Marketing mix)
This document discusses channels of distribution and factors that influence the selection of distribution channels. There are direct and indirect channels, with indirect having one, two, or three levels involving middlemen like wholesalers or retailers. The selection of a distribution channel depends on product-related factors like value, complexity, and perishability, company-related factors like finances and desired control, competitive factors like what competitors choose, and market-related factors like nature, size, geography, and quantity purchased. Environmental factors like trade policies and the economic climate must also be considered.
MKT 571 Innovative Education/mkt571genius.com
FOR MORE CLASSES VISIT
www.mkt571genius.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style
•
theme
•
trend
• pattern 2. A firm should use undifferentiated marketing to promote its products when: •
the market shows several natural segments.
•
it wants to appeal to multiple market segments.
---not sure •
it wants to customize its products for each consumer.
all consumers have roughly the same wants and preferences.
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This document summarizes research conducted to inform the marketing strategy of an upcoming clothing brand. A survey of 50 students aged 18-25 was used to identify key fashion trends and consumer preferences. Variables like preferred styles of shirts, pants and tees, pricing, colors, and environmental concerns were examined. Statistical tests of hypotheses around preferences for items like jeans and t-shirts were performed. Multiple regression analysis revealed several significant variables that influence buying habits, such as preferences for certain lower styles, colors, and fits.
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This document provides an overview of marketing tools and concepts. It discusses marketing and defines it as communicating the value of a product or service to customers for the purpose of selling it. It also outlines the marketing mix, including the traditional 4Ps of product, price, place, and promotion. Finally, it briefly introduces the concept of product life cycles.
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The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Retail merchandising
The document discusses retail merchandising and inventory planning. It outlines the key aspects of merchandising including having the right product, place, quantity, quality, price, mix and time. It describes merchandising hierarchies from division down to brand, style and options. Maintaining the proper open-to-buy levels and performing markups and markdowns calculations are also discussed to ensure the right inventory levels are kept.
Whitepaper - ETP-Merchandise Planning
This document discusses merchandise planning for a large retail company with 800 stores across Asia. It outlines the key steps and factors involved in effective merchandise planning, including setting location, time, and merchandise hierarchies; creating assortment, options, and open-to-buy plans; conducting periodic analysis; and integrating planning across departments. The planning process aims to optimize sales performance, margins, and inventory levels while achieving business goals.
Organizational pattern
This document discusses different types of channel intensity and distribution patterns for products and services. It defines intensive, selective, and exclusive distribution, which vary based on the number of intermediaries and outlets used. Intensive distribution uses all suitable outlets for complete market coverage, while selective distribution limits outlets to select good partners. Exclusive distribution gives protected territories to distributors. The document also discusses integrated distribution, dual distribution, and the increasing role of e-commerce in product sales. It notes services typically use direct distribution from provider to consumer or industrial user.
Impulse selling november
Merchandising involves methods to promote product categories both in and outside of stores. It includes micro merchandising of space allocation, cross merchandising of displaying products in other categories, and visual merchandising to engage consumers. Effective merchandising uses primary, secondary, and impulse displays strategically placed. Impulse purchases account for 75% of confectionery sales and are driven by unplanned purchases at the point of sale. Maximizing availability, visibility, and accessibility of impulse purchase items through optimal product placement and eye-catching displays can boost such sales.
Nine West Case Analysis
Case study of Nine West Retail Group expansion. Personal marketing recommendations found at the end of the report.
Introduction to marketing
the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals...
chapter 1 define marketing, propose direct and indirect factors by explaining marketing process, a brief comparison between selling and marketing concepts.
Hospitality marketing mix .
Retail Sales Mod 3.pdf
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 3
RETAIL MERCHANDISING AND CRM
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Marketing management
This document provides an overview of key concepts in marketing management. It discusses the marketing process, scope of marketing, core concepts like segmentation and the marketing mix (4Ps). It also covers new product development stages, classification of new products, product life cycle, and factors influencing distribution decisions. The document is an introductory guide to understanding markets and the marketing function in businesses.
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Reatail mktg-merchandising-
Merchandising involves identifying the right products for customers, sourcing products, and ensuring products reach customers. It aims to provide the right products, in the right quantities, at the right place, time, and price. Successful merchandising involves forecasting demand, planning inventory levels, and achieving the right product mix to maximize sales and profits. The process involves multiple departments working together on merchandise planning, purchasing, distribution, pricing, and sales.
MKT 571 Innovative Education/tutorialrank.com
For more course tutorials visit
www.tutorialrank.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
• style
•
theme
•
trend
• pattern
Product, PLC & Product Development
The document discusses product life cycles and product development. It notes that there are four stages in a product life cycle: introduction, growth, maturity, and decline. It also discusses two approaches to product development - modifying existing products and developing new products. Branding is defined as differentiating a product through things like names, symbols, or designs. The key advantages of branding for both producers and consumers are creating product recognition and assurance of quality.
Nine west store group 5
This document provides an overview of merchandising at Nine West Retail Stores. It discusses the retail footwear industry, Nine West's company background and growth, their merchandising organization structure, and the merchant decision process. Key points include that Nine West was founded in 1977 and had over 7,000 retail stores globally by 1996. Their merchandising organization was divided regionally with retail directors overseeing 50-60 stores each. Merchant incentives were based on sales goals and company earnings. The merchant decision process took around 10 months and involved demand forecasting, seasonal budgeting, product selection, pricing strategies, and markdowns. Recommendations focused on expanding into lifestyle products through acquisitions or licensing.
Marketing Management
meaning of marketing, features of marketing, marketing management, function of marketing management, retailing, store and non- store organisation
MKT 571 Innovative Education/mkt571help.com
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, segmentation, product life cycle, advertising, and new product development.
MKT 571 Final Exam Guide (New, 2018)H
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, product life cycle, market segmentation, marketing strategies, and new product development.
MKT 571 Innovative Education/mkt571edu.com
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style
•
theme
•
trend
• pattern 2. A firm should use undifferentiated marketing to promote its products when: •
the market shows several natural segments.
•
it wants to appeal to multiple market segments.
---not sure •
it wants to customize its products for each consumer.
all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
Place Mix ( A part of Marketing mix)
This document discusses channels of distribution and factors that influence the selection of distribution channels. There are direct and indirect channels, with indirect having one, two, or three levels involving middlemen like wholesalers or retailers. The selection of a distribution channel depends on product-related factors like value, complexity, and perishability, company-related factors like finances and desired control, competitive factors like what competitors choose, and market-related factors like nature, size, geography, and quantity purchased. Environmental factors like trade policies and the economic climate must also be considered.
MKT 571 Innovative Education/mkt571genius.com
FOR MORE CLASSES VISIT
www.mkt571genius.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style
•
theme
•
trend
• pattern 2. A firm should use undifferentiated marketing to promote its products when: •
the market shows several natural segments.
•
it wants to appeal to multiple market segments.
---not sure •
it wants to customize its products for each consumer.
all consumers have roughly the same wants and preferences.
MKT 571 Final Exam Guide (New, 2018) G
This document contains a final exam guide for an MKT 571 class with 30 multiple choice questions covering various marketing topics, including the 4 P's of marketing, segmentation, product life cycles, advertising, and new product development. The questions test understanding of fundamental marketing concepts and terms.
Fashion trends and consumer buying habbits
This document summarizes research conducted to inform the marketing strategy of an upcoming clothing brand. A survey of 50 students aged 18-25 was used to identify key fashion trends and consumer preferences. Variables like preferred styles of shirts, pants and tees, pricing, colors, and environmental concerns were examined. Statistical tests of hypotheses around preferences for items like jeans and t-shirts were performed. Multiple regression analysis revealed several significant variables that influence buying habits, such as preferences for certain lower styles, colors, and fits.
Marketing tools
This document provides an overview of marketing tools and concepts. It discusses marketing and defines it as communicating the value of a product or service to customers for the purpose of selling it. It also outlines the marketing mix, including the traditional 4Ps of product, price, place, and promotion. Finally, it briefly introduces the concept of product life cycles.
Market Segmentation and Targeting
Market Segmentation and Targeting Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Retail merchandising
The document discusses retail merchandising and inventory planning. It outlines the key aspects of merchandising including having the right product, place, quantity, quality, price, mix and time. It describes merchandising hierarchies from division down to brand, style and options. Maintaining the proper open-to-buy levels and performing markups and markdowns calculations are also discussed to ensure the right inventory levels are kept.
Whitepaper - ETP-Merchandise Planning
This document discusses merchandise planning for a large retail company with 800 stores across Asia. It outlines the key steps and factors involved in effective merchandise planning, including setting location, time, and merchandise hierarchies; creating assortment, options, and open-to-buy plans; conducting periodic analysis; and integrating planning across departments. The planning process aims to optimize sales performance, margins, and inventory levels while achieving business goals.
Organizational pattern
This document discusses different types of channel intensity and distribution patterns for products and services. It defines intensive, selective, and exclusive distribution, which vary based on the number of intermediaries and outlets used. Intensive distribution uses all suitable outlets for complete market coverage, while selective distribution limits outlets to select good partners. Exclusive distribution gives protected territories to distributors. The document also discusses integrated distribution, dual distribution, and the increasing role of e-commerce in product sales. It notes services typically use direct distribution from provider to consumer or industrial user.
Impulse selling november
Merchandising involves methods to promote product categories both in and outside of stores. It includes micro merchandising of space allocation, cross merchandising of displaying products in other categories, and visual merchandising to engage consumers. Effective merchandising uses primary, secondary, and impulse displays strategically placed. Impulse purchases account for 75% of confectionery sales and are driven by unplanned purchases at the point of sale. Maximizing availability, visibility, and accessibility of impulse purchase items through optimal product placement and eye-catching displays can boost such sales.
Nine West Case Analysis
Case study of Nine West Retail Group expansion. Personal marketing recommendations found at the end of the report.
Introduction to marketing
the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals...
chapter 1 define marketing, propose direct and indirect factors by explaining marketing process, a brief comparison between selling and marketing concepts.
Hospitality marketing mix .
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A Guide to Planting and Caring for Your Land
The Green Corner sharesa guide to planting and caring for your land. For more details, visit: Tthegreencorner.com.sg.
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
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The Future of E-commerce: first-hands insights.
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Retail research
- 2. WHAT IS RETAIL RESEARCH Retail research means studying customers' psychology about products pertaining to their daily necessities,asking for comments from them about a particular product and revert the same back to the manufacturer for changes/improvement to regain market share. Since retailers have direct contact with the ultimate customers, retail research is of utmost importance to upgrade/improve the product/shop to enhance selling possibility.
- 3. PURPOSE At Manager level, Retail research help managers to 1.Undertake market situation analysis 2.Work at developing strategy to build competitive advantage 3.Work out specific market development programmes 4.Implement the strategy with measurable objectives
- 4. At retail level, i. concept testing ii. Business feasibility analysis iii. Identifying correct product mix iv. Understanding target market’s profile v. Understanding consumer behaviour and so on.
- 5. TYPES OF RESEARCH METHODS QUALITATIVE RESEARCH METHODS ( Used to find out whats is in consumer’s mind) i. exploratory research methods ii. Orientation method iii. Clinical methods iv. Individual in-depth interview v. Focus group discussions vi. Projective technique
- 6. QUANTITATIVE RESEARCH METHODS 1. Survey/ questionnaire OBSERVATION METHODS OF RESEARCH ( relevant behaviours of customers are observed) i. Casual observation ii. Systematic observations iii. Direct observations
- 7. UPC The Universal Product Code (UPC) is a barcode symbol that is widely used in countries for tracking trade items in stores. 12 digit barcode Purpose: to make it easy to identify product features, such as the brand name, item, size, and colour, quantity, store type.
- 8. RETAIL AUDIT It helps to ascertain the sales personnel's efficiency at the point of sale Every two months a team of auditors from a research firm visits a sample of stores to count the inventory on hand and record deliveries to the store since the last visit It help the retailer to work out ways to improve customer service. The sales for particular period can be obtained by BEGINNING INVENTORY + DELIVIERS TO THE STORE – ENDING INVENTORY = SALES
- 9. NIELSEN RETAIL INDEX Nielsen’s auditing services cover four reporting groups: 1. Grocery products 2. Drugs 3. Other merchandise 4. Alcoholic beverages Contents of a Nielsen Store Audit Report 1. Sales 2. Distribution 3. Selling prices 4. Retailer support 5. Media advertising 6. Special analyses
- 10. CONSUMER PURCHASE PANEL AUDITS the retail store audits and warehouse withdrawal services help to understand how much the product is oving through distribution channel. There are two methods: Home Audit Approach : Panel member agrees to permit an auditor to check the household stocks of certain product categories at regular intervals Mail Diary Method : Panel member records the details of each purchase and returns the diary by mail at regular intervals
- 11. BENEFITS OF CONSUMER PANEL Provides information on sales activity, types of retail outlets on a monthly basis Possible to measure and understand the changes in consumer behaviour Provide more accurate information
- 12. THANK YOU BY HARINI. S 1603113