The document discusses pros and cons of e-commerce in Romania. It lists 10 points comparing the strengths and weaknesses of various aspects of online retail. The strengths included good design, e-marketing, usability, opportunities, brands, interconnectivity, communication, multiple channels, contextual analysis, and no stock requirements. The corresponding weaknesses were basic design, basic marketing, trial and error approaches, lack of descriptions, lack of trust, lack of shopper satisfaction, failure to keep promises, lack of communication, lack of analysis and adaptation, and poor stock management. The document concludes that failing to plan is equivalent to planning to fail, and suggests hiring a specialist.

1. eRetail & Retail 10 pro si contra Madalin Matica Marketer. Bucuresti, 17.Oct Retail Pro-BMG @ WTC

2. Dot Commerce

3. E-commerceul romanesc - sanse inca nefructificate- .

4. No. 1: Strong:Design ! Weak : design ! . Date si analize preluate din www.usor.ro

5. No. 2: Strong: eMarketing ! Weak: basic marketing . Date si analize preluate din www.usor.ro

6. No. 3: Strong:Uzabilitate ! Weak: dupa ureche . Date si analize preluate din www.usor.ro

7. No. 4: Strong: Posibilitati Weak: descrieri ! . Date si analize preluate din www.usor.ro

8. No. 5: Strong:Brands ! Weak: neincredere . Date si analize preluate din www.usor.ro

9. No. 6: Strong: Interconectare Weak: shopper satisfaction ! . Date si analize preluate din www.usor.ro

10. No. 7: Strong: Comunicati Weak: keep yr promises ! . Date si analize preluate din www.usor.ro

11. No. 8: Strong:Canale multiple Weak: comunicare ! . Date si analize preluate din www.usor.ro

12. No. 9: Strong: Analize contextuale Weak: analiza si adaptare ! . Date si analize preluate din www.usor.ro

13. No. 10 (sau e nr 1 ?): Strong: No stock ? Weak: stock management ! . Date si analize preluate din www.usor.ro

14. If we fail to plan, we plan to fail ! (…sau angajeaza un specialist) Madalin Matica Marketer. matica@dotcommerce.ro blog.dotcommerce.ro emarketers.eu