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Brick, Click, Social & Mobile
The document discusses the evolution of the cyber consumer, emphasizing their reliance on digital technology for shopping and information. It highlights various challenges faced by these consumers, such as information overload and the need for relevance, while proposing solutions like personalized marketing and utilizing social media for influence. Additionally, it notes the growing importance of digital marketing and the significant role of mobile commerce in retail trends.
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Brick, Click, Social & Mobile
- 1. BRICK, CLICK, SOC IAL& MOBILE THE RISE OF THE CYBER CONSUMER Toby Beresford @tobyberesford Sep 26th 2013 Cogent Elliott
- 2. LOOK CLOSELY ATTHIS SHOPPER
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- 4. WE ARE ALLCYBERMEN NOW
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- 6. CYBER CONSUMERS GO SHOPPINGWITH All the world’s information All the world’s news All the world’s shops All their friends
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- 9. TRADING WITH CYBER MEN SO WHAT DOWE DO ABOUT IT?
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- 14. CYBER PAINS CYBER PEOPLE HAVEISSUES TOO
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- 19. KEEPING IN WITHTHE TRIBE
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- 21. BE LIKE THEM CYBERSHOPPER Product spec In-store price Market price comparison Expert advice and reviews Social feedback Latest news CYBER STORE STAFF??? Product Spec In-store price …. … …
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- 23. TALK IN THEIRCHANNELS What I cyber think Facebook Feed Mobile & SMS Apps Blogs Online Communities Other social media channels TV & Film Above the line advertising Direct advertising Google Youtube Shop Window
- 24. SPEND ON THEM Inthe US Digital Marketing averages 2.5% of revenue (Gartner 2013) P&G now allocates 35% of marketing spend to digital (AdAge) Most retailers think 30-40% is the ceiling for ecommerce. (JDA.com) It currently stands at around 11%. M-commerce conversion rates jumped from 1.27% to 2.03% in the year to June 2013 (internetretailing.net)
- 25. GRAB THEIR HOMESCREEN
- 26. CYBER BALM SOLVING THEPAINS OF THE CYBER CONSUMER
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- 29. PERMISSION GRANTED! ALLOW PUSHNOTIFICATIONS
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- 32. CONTEXT + PUSH+ GEO + OFFER
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- 49. I KNOW IT’SURGENT!
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- 56. A LITTLE ADDEDVALUE GOES A LONG WAY
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- 59. TRIBAL CHANNELS ON TUMBLR Fromterriblerealestateagentphotos.tumblr.com
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- 61. TRIBAL TAG FORTHE #WIN
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Editor's Notes
- #7 Is this the best cream?Is this the best price?Ask friends Should I buy this?
- #13 Our choices define our tribe
- #16 Too much information is difficult to process it needs to be provide in CONTEXT
- #18 With all this technology we have reliability problems
- #19 It’s hard buying stuff online especially when you don’t the size
- #20 More friends increased breadth of product / lifestyle role modelsFacebook drives peer pressure in a post local world
- #22 Do our staff have access to the same internet that our shoppers do
- #23 We control less than what we influence
- #24 Same issues, different priorities – TV & Film is still important but not as important.
- #26 Own the real estate
- #29 If I’m going to fight a bigger monster, I’ll need a better shield
- #33 Text message offering me 10% off at Dixons retail in Galaxy
- #37 Haven Lakeland versus the other placeHow just a couple of Google reviews trumped a slick websites
- #39 In retail finance money saving expert is the go to place.
- #41 Mobile quick Q&A? MMS a photo to friends – texting photo of shoes to wifeMyShopanion
- #42 Think of an interesting question on quoraQ&A
- #47 1 800 flowers based on facebook credit check – two clicks Affirm
- #50 85% of easyjet mobile purchases for next day
- #52 Internet retailers open pop up stores
- #53 Consumer’s have unlimited information in the palm of their hands. This changes the way they buy.
- #55 Look at GLimpse
- #56 Storiesmatter – they help us connect with the products
- #57 We can always bring it back to the storeGlasses Direct – got my PD Jeff Banks who he. Now I’m hestonblumenthals. Little tightening
- #62 Stipple lets you tag photos
- #63 NOW! - What’s happening now based on instagram near you, schenergle
- #64 Check tamara’s o2 prioirtyprezzie