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Retail meeting 2013
The document discusses a meeting aimed at improving the local town center by fostering collaboration among retailers and the community. It identifies strengths, weaknesses, opportunities, and threats for the town center, emphasizing the need for collective vision, leadership, and engagement. A series of actionable ideas and next steps, including social media training and community involvement, are proposed to enhance the retail experience and attract more visitors.
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Retail meeting 2013
- 1. Welcome Town Centre RetailerMeeting
- 2. Why the hellam I here? • I‟m not a retailer • I‟m not known to most of you • I‟m not a member of the Chamber‟s leadership team BUT I AM • A proud and frustrated local • A business person with a sales & marketing background • A customer! • Free
- 3. Why the hellare you here? • You want more customers? • You want to make more money? • You want to part of a more lively community? • You want a better life for your family? • Because you recognise you‟re stronger together? Can I assume “YES” - to all 5?
- 4. Tonight’s objectives…. • Tosee if there‟s a united will and commitment to make this a better place to do business? • To get the explicit support of the Chamber to support a new approach to the Town Centre
- 5. SWOT Analysis –The Town Centre Strengths • An active local community with money • Willingness for change • The supermarkets attract a wider audience Weaknesses • Geography • No idea of a plan or vision • Little coordination of retailers • Little coordination of influential groups • Mixed retail standards • Lack of interest/attractions • No online presence Opportunities • A collective plan for the Town Centre • Collective effort • More visitors from the supermarkets • More than a “retail only” experience • ..But a better retail experience too • Taking the High Street “Online” Threats • Lack of will and unified approach • Lack of support from groups of influence • Local NIMBY’s
- 6. What’s Needed?…. • Clearleadership and vision • A joined-up plan for the Town Centre, not just the High St • All retailers to become engaged • All groups of influence to meet and agree a united plan • Free parking
- 7. What this isn’t •A Trojan Horse for pedestrianisation • A self-interest group for retailers only – this needs the support of the majority of the community
- 8. There is noovernight fix… • This will take vision, hard work, follow-up, superb communication, listening, commitment, patience – and some money …but you do need some quick and easy wins…
- 9. 9 Ideas fornothing… 1. Social Media training 2. #Crowboro2day on Twitter – everyday for every shop!
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- 11. 9 Ideas fornothing… 1. Social Media training 2. #Crowboro2day on Twitter – everyday for every shop! 3. „Supermarket Sweet‟ – 10% off on £5+ with supermarket receipt 4. Organise a carwash service – with local college? 5. Publicity campaign through car leafleting 6. Clowns on stilts! 7. Crowborough High Street online – Eshop for all 8. Ask local people what they want – questionnaire 9. Ask yourself – “When did I last re-invent my business?”
- 12. • Being organisedamong local councils and parishes • We need to be part of this – there may be „support‟ for those who show a real interest
- 13. What’s next?... • Areyou willing to become involved? • Attend the Streets Ahead Forum – Hailsham – 21st Aug • Gain the explicit support of the Chamber • More retailers join the Chamber and set up a sub-group • Improve retail standards – training and active support • Connect with East Sussex, Wealden, and Crowborough Councils and the Crowborough Partnership • Start a dialogue with the local community – what do they want? • Agree some simple objectives • Start/extend trial events – market testing
- 14. Suggested Early Milestones… Forma working group Pre-publicity/ Car leafleting Thinking time Twitter offer test ‘Supermarket Sweet’ test ALL Meet again Jul Aug Sep Oct Nov Dec Jan Feb Mar Apl May Jun Meet regularly (every month?) to assess progress and keep on track Assess and extend Assess and extend Strategy developed for the long-term with the Chamber
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- 19. Who wants toget involved? Want to start with some social media training?