Retail layout analysis of Royal enfield
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Royal Enfield is an Indian motorcycle company originally from Britain. It has over 700 dealers in India, including 14 in Bangalore. One dealer, Teknik Motors in Indiranagar, believes in establishing long-lasting customer relationships. The showroom has a prime location and wide selection of Royal Enfield motorcycles. Sales staff are well-trained to provide information to customers. The competitor CVS Motors lacks in customer satisfaction after delivery. Teknik Motors has a large floor space and displays Royal Enfield's history and all motorcycle models outside to attract customers.
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Royal Enfield
- Royal Enfield was facing problems like declining sales and issues with maintenance and quality in the early 2000s. The appointment of a new CEO in 2005 helped turn things around.
- Changes like a new engine design, quality process improvements, and warranty claim reductions gradually reduced problems. Now Royal Enfield has 100% production capacity with a waiting period of up to a year.
- Royal Enfield has expanded globally and opened its first wholly owned subsidiary in North America in 2015 as part of its international growth plans. It aims to be a significant player in all its markets.
Royal Enfield
Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.
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Brand Management - Royal Enfield
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIA
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal Enfield marketing strategy
Royal Enfield is an Indian motorcycle brand that has been in continuous production since 1901. It is the oldest motorcycle brand in the world. Royal Enfield manufactures motorcycles in Chennai, India, including classic models like the Bullet, which holds the record for the longest production run of any motorcycle. In the 1990s, Royal Enfield collaborated with the Eicher Group and merged with them to help expand production. More recently, Royal Enfield has focused on designing new models to attract younger riders and expanding its market, with models now ranging from 350cc to 650cc. It has become the largest selling motorcycle brand in the middleweight segment in India.
Royal Enfield
Royal Enfield is a motorcycle company based in India that was originally founded in England in 1893. In the early 2000s, Royal Enfield faced declining sales and quality issues. In 2005, Eicher Motors appointed a new CEO, Siddhartha Lal, to revive the brand. Lal and his team modernized Royal Enfield's technology while retaining vintage styling, improved manufacturing practices, and launched new models. These changes helped increase sales and resolve quality problems. Royal Enfield has since grown in popularity in India and globally with models like the Classic 500 and Himalayan motorcycle.
Royal Enfield
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
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Royal Enfield
- Royal Enfield was facing problems like declining sales and issues with maintenance and quality in the early 2000s. The appointment of a new CEO in 2005 helped turn things around.
- Changes like a new engine design, quality process improvements, and warranty claim reductions gradually reduced problems. Now Royal Enfield has 100% production capacity with a waiting period of up to a year.
- Royal Enfield has expanded globally and opened its first wholly owned subsidiary in North America in 2015 as part of its international growth plans. It aims to be a significant player in all its markets.
Royal Enfield
Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.
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Brand Management - Royal Enfield
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIA
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal Enfield marketing strategy
Royal Enfield is an Indian motorcycle brand that has been in continuous production since 1901. It is the oldest motorcycle brand in the world. Royal Enfield manufactures motorcycles in Chennai, India, including classic models like the Bullet, which holds the record for the longest production run of any motorcycle. In the 1990s, Royal Enfield collaborated with the Eicher Group and merged with them to help expand production. More recently, Royal Enfield has focused on designing new models to attract younger riders and expanding its market, with models now ranging from 350cc to 650cc. It has become the largest selling motorcycle brand in the middleweight segment in India.
Royal Enfield
Royal Enfield is a motorcycle company based in India that was originally founded in England in 1893. In the early 2000s, Royal Enfield faced declining sales and quality issues. In 2005, Eicher Motors appointed a new CEO, Siddhartha Lal, to revive the brand. Lal and his team modernized Royal Enfield's technology while retaining vintage styling, improved manufacturing practices, and launched new models. These changes helped increase sales and resolve quality problems. Royal Enfield has since grown in popularity in India and globally with models like the Classic 500 and Himalayan motorcycle.
Royal Enfield
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
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- Royal Enfield is an Indian motorcycle manufacturer established in 1851 that is best known for making classic style motorcycles still used in parts of the world today.
- Their brand is positioned around powerful, masculine, and rugged motorcycles targeted towards middle-class adventurers between ages 24-44.
- Their marketing strategy focuses on building a sense of brotherhood among riders through clubs, communities, social media engagement, and branding in films.
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Royal enfield- Operations, Production, market mix, brand value
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
Brand analysis of Royal Enfield
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Royal_Enfield.pptx
Royal Enfield began in 1893 in the UK manufacturing bicycles and later motorcycles. They are considered the oldest motorcycle brand still in production. In India, Royal Enfield gained popularity after the government ordered 800 of their 350cc Bullet models in 1955 for border patrolling. Their current product line includes Classic, Meteor, Himalayan, Continental GT and Bullet models between 350-650cc. Their mission is to get more people exploring on their motorcycles. Strengths include their strong brand name and growth, though weaknesses include higher prices and lower mileage.
Royal Enfield: A historical journey of 118 years (1901 to 2018)
1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2.
2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India.
3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.
Royal Enfield: Brand Analysis
Royal Enfield was founded in 1893 in England and began as a bicycle manufacturer. It started producing motorcycles in 1911 and supplied the British army. Production fully moved to Chennai, India in 1962. Royal Enfield is considered the oldest motorcycle brand still in production. It offers cruiser style motorcycles like the Bullet, Classic, and Thunderbird. To expand its customer base, Royal Enfield introduced accessories and extended its brand into apparel. It also faces challenges of improving after-sales service and managing costs as demand increases. Future strategies include expanding the dealership network and promoting a "challenging real men" brand image through ambassador partnerships and adventure trips.
Royal Enfield Marketing
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Royal enfield
The document provides details on the renovation plans for a Royal Enfield store. It discusses [1] the history and objectives of Royal Enfield, [2] the types of current and potential future products to showcase, and [3] how the store space could be organized into different functional zones like a bike display, merchandising, and service area. The overall goal is to recreate and reinforce the brand experience through the store's design.
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All About Royal Enfield
Royal Enfield, a motorcycle brand known for its classic styling and heritage, has seen strong growth in India in recent years. The document discusses Royal Enfield's history, business strategy, and financial performance. It summarizes that Royal Enfield has a niche segment as a leisure and adventure cruiser bike, targets customers aged 25-45, and has grown its market share and revenue significantly in India, with a CAGR of 46% and revenue of nearly 10 billion rupees in 2018-19. Royal Enfield also engages in corporate social responsibility programs focused on rural development, livelihood, and road safety.
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Royal Enfield was facing declining sales and mounting losses by 2000, producing only 2,000 bikes per month against its 6,000 bike capacity. Siddhartha Lal and R.L. Ravichandran took over, aiming to increase market share without compromising the brand. They studied customer satisfaction issues and developed a new engine. Royal Enfield focused on leisure customers by introducing cruiser variants like the Thunderbird instead of lower-priced bikes. This strategy along with company-owned showrooms, promotional tours and factory visits helped production increase from 72,000 to 150,000 bikes annually to meet growing domestic and international demand. While new competition from Harley-Davidson may emerge, Royal Enfield's new Continental
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This document is a summer training report submitted by Jiyaul Mustafa to Integral University, Lucknow for their BBA program. The report discusses Royal Enfield's market strategy with reference to Paramarth Automobiles. It includes an introduction to Royal Enfield, their mission/vision, organizational chart, models offered and their features. It also discusses the marketing strategies adopted by Royal Enfield like sales promotion, building brand value and targeting specific customers. The report details the research methodology used, findings from customer surveys, and concludes with a discussion of Royal Enfield's success in the Indian market.
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Royal endfield 1.0
- Royal Enfield is an Indian motorcycle manufacturer established in 1851 that is best known for making classic style motorcycles still used in parts of the world today.
- Their brand is positioned around powerful, masculine, and rugged motorcycles targeted towards middle-class adventurers between ages 24-44.
- Their marketing strategy focuses on building a sense of brotherhood among riders through clubs, communities, social media engagement, and branding in films.
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Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
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The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Royal_Enfield.pptx
Royal Enfield began in 1893 in the UK manufacturing bicycles and later motorcycles. They are considered the oldest motorcycle brand still in production. In India, Royal Enfield gained popularity after the government ordered 800 of their 350cc Bullet models in 1955 for border patrolling. Their current product line includes Classic, Meteor, Himalayan, Continental GT and Bullet models between 350-650cc. Their mission is to get more people exploring on their motorcycles. Strengths include their strong brand name and growth, though weaknesses include higher prices and lower mileage.
Royal Enfield: A historical journey of 118 years (1901 to 2018)
1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2.
2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India.
3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.
Royal Enfield: Brand Analysis
Royal Enfield was founded in 1893 in England and began as a bicycle manufacturer. It started producing motorcycles in 1911 and supplied the British army. Production fully moved to Chennai, India in 1962. Royal Enfield is considered the oldest motorcycle brand still in production. It offers cruiser style motorcycles like the Bullet, Classic, and Thunderbird. To expand its customer base, Royal Enfield introduced accessories and extended its brand into apparel. It also faces challenges of improving after-sales service and managing costs as demand increases. Future strategies include expanding the dealership network and promoting a "challenging real men" brand image through ambassador partnerships and adventure trips.
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The document provides details on the renovation plans for a Royal Enfield store. It discusses [1] the history and objectives of Royal Enfield, [2] the types of current and potential future products to showcase, and [3] how the store space could be organized into different functional zones like a bike display, merchandising, and service area. The overall goal is to recreate and reinforce the brand experience through the store's design.
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All About Royal Enfield
Royal Enfield, a motorcycle brand known for its classic styling and heritage, has seen strong growth in India in recent years. The document discusses Royal Enfield's history, business strategy, and financial performance. It summarizes that Royal Enfield has a niche segment as a leisure and adventure cruiser bike, targets customers aged 25-45, and has grown its market share and revenue significantly in India, with a CAGR of 46% and revenue of nearly 10 billion rupees in 2018-19. Royal Enfield also engages in corporate social responsibility programs focused on rural development, livelihood, and road safety.
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Apollo Tyres aims to strengthen its brand awareness and perception through a marketing mix focused on product innovation, an extensive distribution network, and promotional campaigns emphasizing functional benefits. The company segments consumers and targets various vehicle types, focusing currently on passenger cars and the truck/bus segment. Apollo positions itself as providing high-performance, safe tyres at a value price through advanced technology.
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Royal Enfield was facing declining sales and mounting losses by 2000, producing only 2,000 bikes per month against its 6,000 bike capacity. Siddhartha Lal and R.L. Ravichandran took over, aiming to increase market share without compromising the brand. They studied customer satisfaction issues and developed a new engine. Royal Enfield focused on leisure customers by introducing cruiser variants like the Thunderbird instead of lower-priced bikes. This strategy along with company-owned showrooms, promotional tours and factory visits helped production increase from 72,000 to 150,000 bikes annually to meet growing domestic and international demand. While new competition from Harley-Davidson may emerge, Royal Enfield's new Continental
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This document is a certificate from Tata Motors in Jamshedpur certifying that Saurabh Kumar Pal from Jadavpur University successfully completed a training and project work on the "Productionisation of Signa" from June 4th to July 2nd 2016 under the guidance of Subir Ganguly. It states that Saurabh worked hard and behaved well during his training. The document also includes an acknowledgement and details about Tata Motors, its facilities, mass production methods, and vehicles produced.
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The document provides information about Kellogg's, the world's leading cereal and convenience food company. It was established in 1906 and produces products in 18 countries that are marketed in over 180 countries globally. Kellogg's entered the Indian market in 1994 but initially failed due to overconfidence, ignorance of cultural aspects, and a premium pricing strategy. The document then analyzes Kellogg's using various frameworks including PESTEL, the marketing mix, SWOT, market segmentation, and the product life cycle.
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- Sunfeast was launched in 2003 by ITC as a biscuit brand to attack market leader Parle in the biscuit industry.
- Sunfeast launched with 6 different biscuit varieties targeted at different consumer segments like children, housewives, and teenagers.
- Through segmentation, targeting, positioning and competitive pricing, Sunfeast was able to gain a 10% market share in the biscuit industry by 2010 with a turnover of 1000 crores.
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A project report on customer satisfaction level for two wheeler vehicle
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Royal enfield- Operations, Production, market mix, brand value
Royal enfield- Operations, Production, market mix, brand value
Royal Enfield: A historical journey of 118 years (1901 to 2018)
Royal Enfield: A historical journey of 118 years (1901 to 2018)
Similar to Retail layout analysis of Royal enfield
Jiyaul 2017
This document is a summer training report submitted by Jiyaul Mustafa to Integral University, Lucknow for their BBA program. The report discusses Royal Enfield's market strategy with reference to Paramarth Automobiles. It includes an introduction to Royal Enfield, their mission/vision, organizational chart, models offered and their features. It also discusses the marketing strategies adopted by Royal Enfield like sales promotion, building brand value and targeting specific customers. The report details the research methodology used, findings from customer surveys, and concludes with a discussion of Royal Enfield's success in the Indian market.
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Royal Enfield was established in 1891 in the UK and entered the Indian market in 1955. It struggled in the 1990-2000 period but rebounded with the 2004 "Himalayan Odyssey" campaign. The document analyzes Royal Enfield's product line, strategy, communication, distribution, market segmentation, and user surveys. It finds that users are predominantly professional males ages 25-45 who see the motorcycles as a status symbol. Recommendations include improving sales/service networks, focusing marketing on needs for power/respect, and partnering with adventure brands to appeal to younger riders.
Royal enfield
Royal Enfield was established in 1891 in the UK and entered the Indian market in 1955. It struggled in the 1990s-2000s but adopted a new strategy after 2000 focusing on their classic styled motorcycles. Their target audience is adventure seeking males aged 25-45. While their bikes are seen as a status symbol in smaller cities, in large cities they are seen more as leisure vehicles. Royal Enfield has had success with branding campaigns focused on adventure and promoting a sense of freedom and community among riders. However, their communication and dealership network requires improvements to better serve customers.
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Royal Enfield
1. Royal Enfield was founded in 1891 in the UK and began motorcycle production in India in 1955 through a partnership with Madras Motors.
2. Their vision is to be the industry leader for modernizing motorcycling in India and developing countries, while their mission focuses on improving motorcycling and prioritizing customers.
3. Their target market is mainly men aged 20 and older from India's middle and upper middle class who want a stylish and powerful bike.
4. Their product line includes several cruiser, street, and classic motorcycle models priced between 1,16,000 to 2,10,000 rupees, and they promote through rides and social media with over 500 sales and service centers
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This document provides information about an internship at Shri Munishwar Motors Pvt Ltd, a Royal Enfield dealership in Belagavi. It discusses the background and profile of Royal Enfield as a motorcycle brand originating in the UK in 1893. Royal Enfield began operations in India in 1955 through a partnership with Madras Motors. It provides details about Shri Munishwar Motors, established in 2009 as an authorized Royal Enfield dealer in North Karnataka. The dealership sells various Royal Enfield motorcycle models and provides sales, service, and spare parts. It has a vision of becoming a notable automotive company through spiritual values while achieving customer satisfaction and innovation.
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here i share my experience of working with Royal Enfield assemly plant at oragadam as a HR-intern
i add my experience and features of of bikes and overall experience,observations and suggestions to the organisation as a abstract in this power-point presentation.
share your queries as comment!
Royal enfield marketing plan
Royal Enfield is an Indian motorcycle brand known for manufacturing motorcycles in the 350cc and 500cc segments. It aims to improve biking efficiency in India and developing markets while making customers integral to the organization. Royal Enfield faces competition from Jawa, Bajaj, and Benelli but has advantages of decades of experience developing vintage motorcycles and proven durability. It distributes motorcycles through a dealer network and engages customers through rider communities and events to increase sales.
Customer satisfaction towards bikes of Royal Enfield
This document appears to be a project report submitted by Vinayak Baburao Khade to the Department of Management Studies at Rajarambapu Institute of Technology in fulfillment of an MBA degree. The report examines customer satisfaction towards bikes manufactured by Royal Enfield, with a focus on Eicher Motors Pvt. Ltd. in Pune. The report includes an introduction outlining the problem statement and objectives of the study, as well as certificates, acknowledgements, indexes and lists of tables and graphs to be included.
Royal enfield - Management of Technology
The document discusses Royal Enfield, an Indian motorcycle company. It provides an overview of Royal Enfield's history and evolution over time. It analyzes how Royal Enfield used technology to modernize its bikes while retaining their vintage identity, which helped the company grow into a global player. The document outlines Royal Enfield's objectives to identify key technology areas, evaluate its technology use, analyze growth competitiveness, and evaluate future strategies.
dlf-mall-of-india-case-study.pdf
DLF Mall of India is a large shopping mall located in Noida, India spread across 2 million square feet. It was designed by Benoy Architects and constructed by Turner International. The mall is divided into 5 zones across 7 floors and includes 330 brands and 75 food and beverage options. Key features include a 1,200 seat food court and 7-screen cinema. With its prime location and mix of international and Indian brands, DLF Mall of India has been successful in providing a unique shopping and entertainment experience.
marktngrefinaal-190928054655.pdf
Royal Enfield was founded in 1893 in the UK and gained popularity in India in 1955 when the Indian government ordered 800 of their Bullet 350cc models. They are considered the oldest motorcycle brand still in production. Royal Enfield has a niche segment in premium motorcycles between 350cc-500cc in India and holds around 5% of the Indian motorcycle market share. Their sales have grown at almost 46% CAGR with over 1.5 million units sold in FY2016-17. Royal Enfield focuses on adventure touring and community building through various expeditions and events to promote their brand image and position themselves as a cruiser and adventure motorcycle.
royal enfield
Royal Enfield began manufacturing bicycles in 1893 in England and gained popularity in India in 1955 when the government ordered Bullet 350 models. It is now the oldest motorcycle brand still in production. Royal Enfield targets adventure-seeking customers aged 25-45 with its cruiser bikes like the Bullet and Classic models. It has a niche in the premium motorcycle segment in India and has experienced strong sales growth, with a market share of 4.69% and 46% CAGR. Royal Enfield focuses on heritage, durability, and adventure through campaigns like Himalayan Odyssey and distributes exclusively through dealers.
Royal Enfield bikes customer perception
This document provides an overview of a project report on customer perceptions while purchasing Royal Enfield bikes. It includes sections on the introduction, literature review, research methodology, objectives, problem statement, and research design. The introduction provides background on Royal Enfield and discusses the importance of understanding customer perception. The literature review summarizes several past studies on customer preferences and satisfaction with Royal Enfield bikes. The research methodology section outlines the objectives to identify factors influencing Royal Enfield selection and analyze preferences for new vs. old models. It also defines key terms like research design.
Chevrolet
Chevrolet is the fifth largest car maker in India with headquarters in Gurgaon and a technical center in Bangalore. It produces over 385,000 vehicles annually at plants in Halol, Gujarat, Talegaon and Maharashtra. Chevrolet came to India in 1928 and was re-launched in 2003, replacing Opel as General Motors' sole brand. Notable current models include the Optra, Tavera, Aveo, Spark and Cruze, which are sold through over 200 dealerships across India. Major competitors include Maruti Suzuki, Hyundai and Tata Motors.
Honda pakistan
This document provides an overview of Honda Motor Company and Honda Atlas Cars Pakistan Limited. It discusses Honda's history, brand, mission statement, products and services, competitors, goals and strategies. Honda offers a range of automobiles including Accord, Civic and City models, as well as motorcycles, power equipment and pumps. It aims to realize individuals' dreams through innovative products and services, and its mission is to share dreams with others and make them a reality.
A project report on customer satisfaction at basaveshwara motors
This document provides an overview of Basaveshwara Motors, an authorized service dealer of Hero Honda vehicles in Ilkal. It discusses the company's organization structure, sales procedures, and opening of its service station in 2009. The document also provides background on Hero Honda Auto Limited, the largest two and three-wheeler manufacturer in India, and its research and development and international marketing efforts.
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Paper presentation a study on royal enfied motors ltd leading beyond horizone...
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Retail layout analysis of Royal enfield
- 3. HISTORY Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited an Indian automaker. Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time
- 4. STORES IN INDIA ROYAL ENFIELD HAS 17 company oriented stores and around 705+ dealers in India THERE ARE 14 STORE DEALERS IN BANGALORE FOR ROYAL ENFIELD ROYAL ENFIELD HAS TAKEN THE 5TH POSITION IN SALES OF MOTORCYCLE OVERTAKING YAMAHA Royal enfield also organizes and supports many motorcycle events around the world
- 5. BENEFITS OF STORES IN BANGALORE (TEKNIK STORE,INDIRANAGAR) The dealer believes in the brands approach of establishing long lasting relationship with its clients The showroom can be spotted with ease and it enjoys a prime location with potential buyers surrounding te place in commercial and residential establishments It is a sales showroom where two wheeler enthuasiast can choose from a variety of motorcycles(wide range of both new and popular ones) The sales staff employed at showroom is well trained and experience They are capable of providing all the necessary information with regards to the salient features specification on road price and avialability
- 6. STORE LAYOUT OF TEKNIK MOTORS,INDIRANAGAR
- 7. Questionnare How was the experience with the sales staff? Did they gave you a test drive before taking the bike? Is the quality of service is as what you expected ? How do you like the store layout and appeareance? Please tell me more about your experience when you visted the store?
- 8. COMPETITORS CVS MOTORS MEKHRI CIRCLE They had the same facilities as compared to teknik motors but lack in customer satisfaction where customers was facing no response from the dealer after delivery and they were not updated anything related to the bike.
- 9. APPEAREANCE AND DESIGN Huge amount of floor space and they also sell other accessories in the store like jackets,shoes helmets and gloves They displayed a number of number of old photos of royal enfield history on the wall by there dates making the people aware of the history of the company All the different models of the bike were displayed outside the showroom They had huge banners to help customers identify the store from far
- 11. STORE LAYOUT AND MERCHANDISING
- 12. THANK YOU