This document is a resume for María Fernanda Campos Abúndez. It summarizes her education, including a bachelor's degree in international business management from Indiana University of Pennsylvania and Universidad de las Américas Puebla. It also outlines her work experience in business development and key account roles at Heineken Mexico and as assistant manager at Farmacias del Sur, highlighting achievements like increasing sales and reducing costs. Her competencies include intercultural communication, leadership, and project management.

1. Supply Chain (Six Sigma),
SAP of Supply Chain,
International Commerce
• María Fernanda Campos Abúndez
• +52 (777) 2229438
• fer.camposabundez@gmail.com
• 26 years old
• Available to travel/relocate
CONTACT
ACADEMICS
Indiana University of Pennsylvania (IUP) USA
2013
Universidad de las Américas Puebla (UDLAP)
International Business Management
2009 – 2013
COMPETENCIES
Intercultural Communication, Strategic
Planning, Teamwork, Leadership,
Negotiation, Project Management,
Global Focus, Detail Oriented, Analysis
Skills, Decision Making, Business
Development
SOFTWARE
LANGUAGES
2006-2007- Pickerington High School Central, OH. USA
2009- “L’Alliance Francaise” ParIs, France
2013- IUP, PA. USA
INTERNATIONAL EXPERIENCE
AIESEC Training & Recruiting Manager // 2011-2012 (Unpaid work)
Selected within +250 students to develop as thesis the Business Simulation Game “Global
Management Game” by “Carnegie Mellon Tepper School of Business” by the “University of
Pittsburgh” obtaining the 3th place worldwide
HEINEKEN MÉXICO (CM) Octuber 2015 – Current
Business Development Modern Trade
 Develope and Implement Competitivity Improvement Plans (Convenience, Supermarkets and Hard
Disccount). Increased SOM in Supermarkets by +2 pp vs SPLY / SOI Seven Eleven +8 pp vs LY
 In charge, of the follow-up to SAM’s and Wal Mart Delivery via Warehouse. Supported to exceed
annual goal in 2015 (6.3% > 7%)
 Manage Cold Equipment and Annual Budget. Optimized Inventory and decreased costs through
obsolete equipment/without purchase (2nd place nationally)
 Manage Sales representants (+200 people). Decreased absenteeism and turnover rates from 9% to 3%
through new Incentive Plans
 Customer Service for +3,500 clients (Oxxo, 7 Eleven, Wal Mart, Chedraui…) Launchings, Planograms
and Saturation andPersonalized Portfolio Assortment
 Regional Monthly meetings for local results and planning per Q intern and extern (Part of the most
important “zone” regionally (60%), and the 3rd most important nationally)
 Forecast and follow-up to volume monthly and anual goals and Regional KPI’s
 Strategic Planning in order to Brand Building and Volume Recovery due to diverse causes.
 Exceeded Execution goal (92.5% < 94.7%) through POP Material + effective communication in point
of sale)
 Coordinate events and trainings for clients e.g Oxxo (+1,700 stores). Managed Activations for
openings and key Stores in order to strengthen client’s relationships and increase sales
 Developement of the Premium Segment in conveninece stores (+4% vs SPLY)
 Champion of Meritocracy for sales force (+300 people)
HEINEKEN MÉXICO (CM) January 2015 – October 2015
KAE Regional Chains
 Head Count: 2
 Responsible of the Commercial relationship of Súper Neto, Súper Mexicano, Go Mart, 3B (+80%
growth vs LY). Decreased NPL’s
 Negotiated POP Material Spaces and cold equipment in Point of Sale and reduced rent costs
 Strategic Planning based in the customer needs and opportunity áreas found. CRM
 Tropicalized Product and Packaging in order to deliver the right product in the right place. (Introduced
different In-packs according to seasonalities)
 Launchings Introductions and maturing of key SKU’s
 Improved portfolio and strategically introduced “below mainstream segment” to directly face
competition
 Historic Analysis for quantitative and cualitative monthly and anual volumen forecasts
 Leader of Sales Contest for the Sales Force. Increased Sales by +10% SPLY
 Direct relationship wih every agent involved in the supply chain
HEINEKEN MÉXICO (CM) September 2014 – December 2014
Trainee Modern Trade
 POP Material Administration.
 Cold Equipment Delivery Coordination. Decreased delivery’s time (1-2 days average vs 4-5 days LY)
Saved +30% vs LY in delivery services through the lowering unproductive visits rate (-60% vs LY)
 Sales Analysis (sell in/sell out)
FARMACIAS DEL SUR December 2013 – August 2014
Assistant Manager
 Created and Executed Competitivity and Customer Loyalty Plans. +7% Growth vs LY
 Decreased warehousing costs by -5,84% vs LY through inventory streamlining and replenishment
cycles
 Purchase and re-purchase medicine forecast (98,5% accurate)
 Negotiated better terms and greater discounts (+3.2%) with suppliers, as well as achieved a larger
invoicecredit (from 30 to 45 days)
 Created and Executed goal-oriented and performance-oriented remuneration system (intern/extern
client)
Bachelor in International Business Management by IUP and UDLAP with
experience in Management, Business Development and Key Accounts.
RELEVANT COURSES