Cathy Alm has over 36 years of experience in financial services and sales management. She spent 34 years as a branch manager at Centris Federal Credit Union, where she developed long-term relationships with customers by providing tailored financial solutions. She also led a team of 14 service representatives and tellers. Additionally, Cathy founded CaroLynn's Cheesecakes 6 years ago and has grown the business to service the Omaha, Lincoln, and Council Bluffs areas through e-commerce and community outreach.
An integrated marketing communications plan Written for Rowan-Cabarrus Community College to fulfill my graduate capstone requirements at West Virginia University.
Passio Marketing
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Education2011-CurrentB.A.in Industrial and Organizational Ps.docxjack60216
Education
2011-Current
B.A.in Industrial and Organizational Psychology/Global Business GPA: 3.6/4.0
· Selected as TA for Statistics in Psychology for outstanding expertise and high GPA
· Appointed as Hall Senator for Student Government Association, committee chair of the Weissman Center for Leadership, and delegate for the Career Center Advisory Committee based on faculty and students’ vote
Summer 2013
Tuck School of Business at Dartmouth
Hanover, NH
Business Bridge Program
· Completed a highly selective business program focused on developing skills in corporate finance, financial accounting, strategy, managerial economics, spreadsheet modeling, and management communication
· Utilized the skills learned to build a team project that analyzed in depth the company Salesforce to present its marketing, economic, and financial standing to determine a valuation
Experience
2012-Current
Greater Holyoke Chamber of Commerce
Holyoke, MA
Intern, Marketing Strategy
Worked with the chamber’s president and other interns to analyze marketing issues and develop new strategies
· Surveyed 350 members on commerce concerns and used the data to design workshops that solved demands
· Initiated marketing campaigns that increased the chamber’s membership and visibility to 512 businesses
Summer 2013
EA BIOWARE DIVISION
Austin, TX
Intern, Marketing Strategy
Conducted market research and targeted a new segment of consumers to expand the studios visibility
· Developed a marketing strategy for upcoming RPG game that appeals to all genders and will increase sales
· Expanded online campaign for the game Star Wars the Old Republic using consumer data analysis
Summer 2012
Austin Competitive Consulting Firm
Austin, TX
Intern, Strategy Consulting
Conducted market research with a team on product expansion project for AT&T
· Developed 4 strategies to solve sale issues using cost and profit analysis
· Expanded sales to a total of $17K in revenue by advising a new sales strategy that brought in 75 clients
Summer 2011
Trump Grande Ocean Resort and Residences
Sunny Isles, FL
Sale Assistant, Executive Realty Division
Assisted the Vice President in sales and increasing visibility of the condominiums in the realty market
· Completed 3 final sales transactions advised under the vice president for a total revenue of $1.5+M
· Reached out to 800 real estate agents on online advertising database which led to 25 assisted unit sales
Summer 2010
WPBT Channel 2, PBS
Miami, FL
Intern, Marketing
Worked closely with the region Senior Director of Membership to increase funding and membership
· Coordinated a mail fundraising campaign that raised membership from 9,846 to 11,954
Activities
2012-Current
Harvard Intercollegiate Business Convention Ambassador
· Coordinated marketing strategies, assisted expansion of attendees and ...
Education2011-CurrentB.A.in Industrial and Organizational Ps.docx
_resume-CathyAlm
1. CATHY ALM
SALES MANAGEMENT
LA VISTA, NE clalm@cox.net 402.319.6687
Education
BELLEVUE UNIVERSITY – MAY 1999
Bachelor of Business Administration
Honors & Achievements
Effective Leadership Essentials – DECEMBER 2013
Manager Academy | Certificate of Professional Development – OCTOBER 2013
Experience
Centris Federal Credit Union – MARCH 1980 - APRIL 2016
In my 36 years at Centris Federal Credit Union (34 years branch manager)
I developed long-term, trusting relationships with members/customers by
providing them with tailored financial solutions to fit their unique needs. In that
time I also provided leadership to the financial services team, composed of 14
service representatives and tellers. I worked to support executive marketing and
business plans by working with my team to ensure unit goals, operating plans,
and annual budgets were acknowledged and completed.
CaroLynn’s Cheesecakes – OCTOBER 2010 - PRESENT
In the 6 years since I founded CaroLynn’s Cheesecakes, the company
has grown to service the Omaha, Lincoln, Council Bluffs area through ecommerce
and community outreach. During that time, I worked to develop new business
growth and opportunities while remaining true to the heart and mission of
the brand. Through entrepreneurial strategy, CaroLynn’s Cheesecakes has
remained in a successful position by utilizing business and sales innovations.
2. CATHY ALM
DETAILED REFERENCES
Mary Lynn Vaccaro, Vice President
Family Focus Federal Credit Union
7310 N Plaza
Omaha, NE 68127
402-933-0233 Ext. 102
Business reference known for 36 years.
marylynn@familyfocusfcu.org
Daniel Palmquist, President & CEO
American Interstate Bank
3331 N 204th St
Elkhorn, NE 68116
402-289-2940
Business reference known for 31 years.
dpalmquist@americaninterstatebank.com
