Anirudha Thakar is a senior marketing manager with over 28 years of experience in sales and marketing of industrial and specialty chemicals. He is currently working with Filtrum Fibretechnologies Private Ltd in Pune, where he has helped increase annual sales from Rs. 60,000 to Rs. 40 lakhs since 2011 by expanding the distributor network from 2 to 18 distributors and winning government tenders. Previously he has worked with Melzer Chemicals, Suneet Enterprise, Uni Campine Ltd and Dai-Ichi Karkaria Ltd, where he increased sales and catered to various industries like adhesives, paints, detergents and more. He holds a B.E

1. ANIRUDHA GAJANAN THAKAR
Flat No.2, Solitaire Apartments, 53 Bhosale Nagar, Pune 411007 Maharashtra State INDIA
Contact Details – Landline – 020 25560643 Mobile - 9545552827
E MAIL – anirudha_thakar@rediffmail.com / thakar.anirudha@gmail.com
Key Skills & Experience
 A Polymer Engineer with total experience of 28 years in the field of Sales and Marketing
 Of these, 23 years’ experience in Sales & Marketing of Industrial and Specialty Chemicals
 Major thrust on Techno-Commercial Marketing with a focus on retaining existing customers and
increasing Customer Portfolio
 Concentrating on increasing sales of existing products and developing market for new ones
 Establishing, Building and Maintaining relationships with Customers
 Participation in domestic tenders
 Self-Driven, Motivated and Result Oriented
Current Profile
Working since April 2011 with M/s Filtrum Fibretechnologies Private Ltd, Pune as Marketing Manager.
Promoted to the position of Senior Marketing Manager in 2014
Chief Tasks Handled
(1) Enhancing the Brand image of the Company in the Domestic market through various Marketing
and Sales promotional Initiatives
(2) Enhancing the sale of Company’s products with strong bottom line orientation
(3) Efficiently managing existing Distributors and also developing new ones
(4) Building strong relationship with Customers who are leading players in their business segments
(5) Ensuring that the Company’s market share in the various segments are not only protected but
also enhanced
(6) Being in close contact with the market and also monitoring the competition in the market as well
as making effective strategies to deal with the same
(7) Driving initiatives for new products / new business with close co-ordination with R&D Department
(8) Closely monitoring the Receivables of the company and ensuring strict compliance to the Credit
Policy of the company
Significant Achievements
(1) Increased sales from Rs 60.00 Thousand in F.Y. 2010-11 to Rs 40.00 Lacs in F.Y 2015-16 for
new products launched by the Company in 2011
(2) Expansion of distributor network. Increased the number of distributors from 2 in 2011 to 18 in
2015
(3) Getting approvals and winning tenders in Government Departments like Department of
Agriculture, Pollution Control Boards, and promoting company brand in various sectors like
Chemicals, Pharmaceuticals, Distilleries, Polymers, Government Institutes and PSU’s

2. Employment History
(1) March 2008 – March 2011
Company: Melzer Chemicals Pvt Ltd, Pune
Job Profile – Senior Executive – Marketing
Chief Tasks Handled
Sales & Marketing of Biocides and Preservatives in Maharashtra, Gujarat, Rajasthan, Haryana and
New Delhi .Catered to industries like Guar Gum ,Tamarind Kernel Powder, Paints ,Water Treatment
Chemicals ,Sugar Industries and Personal Care
Significant Achievements
Successfully generated continuous business from Guar Gum, Tamarind Kernel Powder and Water
Treatment Chemicals manufacturers for Preservatives and Biocides in regions assigned .Increased
Sales by Rs 1.00 Crore in these sectors
(2) July 1991 – February 2008
Company: Suneet Enterprise – A family owned Chemical trading agency
Job Profile: Marketing Executive
Chief Tasks Handled –Marketing products of Dai-Ichi Karkaria Ltd in Maharashtra and Gujarat. Product
sold were Polymers, Specialty Chemicals, Emulsifiers, Surfactants, Oleo Chemicals, Surface Active
Agents, Textile Auxiliaries, PMMA based Retention aids and Flocculants for Paper Industry and Sugar
Industry respectively.
Significant Achievements
Increased business from Rs 12.00 Lacs in 1992 to Rs 50.00 Lacs in 2007.
Catered to various industries like Adhesives, Paints & Coatings, Pigments, Detergents, Resins,
Polyurethane Foam, Tyre manufacturers, Textiles, Sugar, Paper, Personal Care, Epoxy.
(3) February 1989 - June 1991
Company: Uni Campine Ltd
Chief Tasks Handled - Authorized Representative of Uni Campine Ltd in South India for marketing of
Antimony Trioxide.
Significant Achievements – Generated substantial business for the company with clients like
Travancore Titanium Products, Premier Cable Company, Fenner India , Mysore Lamps HMT Bulbs, etc
(4) June 1988 to December 1988
Company: Dai-Ichi Karkaria Ltd
Job Profile: Polymer Engineer
Chief Tasks Handled - To gain experience in Polymer Industry .During this period, was working as
Guest Worker in National Chemical Laboratory on Jaipur Footwork Project (Polyurethane) under the
valued guidance of Dr.V.M.Nadkarni , Head of Polymer Department .

3. Personal-
Date of Birth – 5th
June 1966
Education – B.E. (Polymers) from Pune University. College – MIT, Pune
Marital Status – Married
Children – 1 Son
Current CTC – Rs 9.20 Lacs
Language Proficiency (Reading and Writing) – English Hindi Marathi.
Currently Learning Mandarin and Japanese
References available on request
Always ready to travel
Ready to Relocate