1. Mark De Anda
Profile Award-winning public relations/marketing professional with extensive
experience writing high-level executive communications. Created
marketing concepts, strategies and tactics that effectively elevated San
Francisco Municipal Transportation Agency brand awareness. Twenty-
seven-year, award-winning broadcast professional.
Experience 2013—present
1314 Public Relations Officer-Internal and Executive
Communications
 Respond to internal and external communications for CEO
 Write and produce bi-weekly corporate newsletter
 Produce Director of Transportation’s bi-weekly report to the Board of
Directors for internal dissemination
 Create talking points for Director of Transportation, Board Chairman
 Co-write agency annual report
2008—2013 San Francisco Municipal Transportation Agency San Francisco, CA
1314 Public Relations Officer-Marketing Department
 Conceive and script majority of SFMTA marketing campaigns
 Development of community outreach materials for capital projects and
other public communications (Muni Metro East, Church and Duboce, State
of Cycling Report, Citizens Guide to the Bicycle Plan, etc.)
 Develop, write and produce majority of all broadcast media (newspaper,
radio and television)
 Responsible for all sloganeering used in conjunction with agency or partner
co-branding campaigns (i.e., Sunday Streets, S.F. Symphony, Ghirardelli,
S.F. Ballet, Pride, Cirque du Soleil, etc.)
 Responsible for editing all materials that come through the Marketing and
Community Outreach Departments as well as collaterals from other
divisions
 Manage multiple high-profile clients (S.F. Symphony, S.F. Ballet, S.F. Art
Fair, Fine Arts Museums, S.F. Opera and the Exploratorium)
 Assist with social media posting (Facebook, YouTube)
 Post and edit SFMTA internet/intranet and centennial websites including
posting of Board minutes, agendas and calendar items
 Associate Editor and principal writer for quarterly and bi-monthly
newsletters
 Develop and write talking points for Director of Transportation, Chairman of
SFMTA Board of Directors and others
 Monitor Board meetings and write Director of Transportation’s report to
C-(510) 504-2842
markdeanda@cox.net
www.issuu.com/markdeanda
527 Mira Vista Avenue
Oakland, CA 94610

2. employees twice monthly
 Develop special projects such as Muni Centennial website; 12-pagre
centennial newspaper insert and centennial video; Professor Muni videos
2004–2008 Cumulus Broadcasting Santa Barbara, CA
Operations Manager/Program Director/AM Talent
 Managed and supervised Cumulus three-station radio cluster
(KMGQ/KRUZ/KKSB) with virtual skeleton crew
 Responsible for generating $3M in annual revenues for corporation
 Delivered cluster ratings success with compelling content and engaging
programming
 Strategically planned and executed all radio, print, direct mail and television
branding campaigns, from concept and ideation to directing media ad
placement
1996–2004 Cumulus Broadcasting Santa Barbara, CA
Program Director/AM Talent
 Anchored top-rated smooth jazz station in the nation (1997)
 Managed staff of up to 15 employees.
 Received multiple national awards including Radio and Records magazine
nominations for Smooth Jazz Station of the Year (1997) and Small Market
and Smooth Jazz Station of the Year (2001)
1993-1996 Cumulus Broadcasting Santa Barbara, CA.
AM Talent
 Anchored AM show while transitioning station from Adult Contemporary
format into a top-rated NAC (Smooth Jazz) station
Education University of California, Davis
B.A. Sociology/Creative Writing
Achievements
 Five-time American Public Transportation Association AdWheel
award winner, major market category
 Published author (Smooth Cooking)
 Former on-camera spokesperson (CALTRANS, Sea World)
 Voiceover clients have included Hyatt Regency, Mobile Oil,
Family Entertainment Corp.
 Multiple award-winning copywriter, producer, voice talent
 Former top-ranked NAC (Smooth Jazz) station in the country
 Industry-honored professional