This document summarizes the experience and qualifications of a senior managerial candidate. The candidate has over 14 years of cross-functional experience including strategic planning, product management, business development, pre-sales, and team management. Most recently, the candidate worked as a Senior Manager of Solution Engineering and Product Management at Lineage Power, where responsibilities included product requirement definition, business case evaluation, and supporting global clients. The candidate has expertise in various areas including product management, technology transfer, value engineering, and technical application engineering.

1. SENIOR MANAGERIAL ASSIGNMENTS
Application Engineering ~Product Management ~ Business Development ~ Pre Sales
Over 14 years of cross-cultural & cross-functional experience inStrategic Planning, Technology transfer, Value
Engineering, Product Costing, Solution Offering, Techno- Commercial Affairs, Business Development and
Team Management including early career in Design of Magnetic Components for SMPS. Last job was
associated with Lineage Power, Bangalore as Sr. Manager Solution Engineering& Product Management.
Experience in defining the technical specifications, defining the Product requirement definition, Business case
evaluation. Early engagement with customerto capture the customer requirement, issues, wishes in the form
of Document and provide input to Design Engineering to come out with suitable product which addresses the
customer’s area of concerns. Supporting Global clients to provide suitable product based on their application.
Techno-commercial negotiations, BOQ preparations, tender / contract documents, cost estimates, variation/
deviation proposals claims with help of ERP tools. An enterprising leader with expertise in identifying and
networking with prospective clients, generating business from the existing accounts and achieving increased
sales. Ability to get the best out of existing teams to win desired operational and strategic results.
Good negotiator; earned results and respect from customers. Intelligent, flexible and nimble in making the
organizations effective with optimal size, layers and skills. A Multi-lingual professional and high performer in
every new organization.
Areas of Expertise
 Product Management
 Technology Transfer
 New product Introduction
 Value Engineering - Cost out/VAVE
 Product Marketing
 Product LifecycleManagement
 Technical Application Engineering
 Pre Sales
 Project/Program Management
 Growth Initiatives
 Marketing & Communication
 Technical Writing
 Product Costing and pricing
 Budget Management
 Vendor Relationship
 Internal ChangeManagement
 Client Relationship
 Quality Process
Lineage Power (Formerly GE Power Electronics/Tyco Electronics) August’2005 to Till Date
Sr. Manager Solution Engineering & Product Management
Recruited as System Engineer for Power Management Solutions to Telecom and industry applications. Team Player
with managing Local &global product management responsibility. Managing Product Requirement Definition, Market
Requirement Definition, Business case Evaluation Tools, Product Costing and Product Pricing. Vendor relationship,
System Engineering, Application Engineering, Value Engineering, Marketing & Communication, Branding, Pre-sales,
OEM Sales, Quality Process and Cross Functional Team management. Working with various functions in China and
USA for Project transfer and localization
SANATHANA SOMAYAJI
Telephone: +91-9845019590 Email: sanathana_s@yahoo.com
LinkedIn Profile: https://in.linkedin.com/in/sanathana
PROFESSIONAL EXPERIENCE

2.  Spearheaded in defining the requirement for development of Intelligent Integrated Power Management
System for telecom customers which has saved over 30% of Fuel and reduced carbon foot prints. Market
leader
 Introduced India Developed products to Global markets (South Asia, SE Asia countries , CALA and African
countries ) which has earned Revenue of >$5M within short period
 Reduced 50% of the cost by transferring the Global SPS Telecom DC Power system to India which improved
the market share by 30% in the low power segment
 Experienced in Product management of Various Product lines, it’s lifecyclemanagement, market
requirements, Business case and margin analysis
 Branding of India designed Products by way of Advertising, Tradeshow and exhibition to market the
products Initiated India Web Portal
 Lead the Cross functional team that Localized and redesigned Global controller for Indian market with
savings of ~$1Million
 Technical application Engineering service to Datacenter companies by providing End to End service - Enquiry
to Remittance
 Facilitated penetration of emerging market by low power design & development for SCADA application
 Defining Solution architecture for Eco Priority Solution using Solar to reduce dependency on conventional
power source.
 Techno Commercial support to Internal and external Customers
 Customer training for the new products
HICAL TECHNOLOGIES LTD March’2002 to August’2005
Design Engineering – India Technology Center
Commenced careeras a TraineeEngineer to develop Magnetics for OEM customers and having working knowledge of
designing magnetics as per global standards. Implemented statistical process controls and identifiednew transformer
design and process technologies. Transformed unstructured and less efficient process by upgrading talent, improving
work flows and developing products that provided a competitive advantage.
 Developed and manufactured compact Planar and Low profile magnetics for Global customers which has
seen sale of close to $1Million during Initial launch years
 Mathematically modelled the Transformer winding height optimization and calculating the resistance using
MATHCAD
 Successfully designed and manufactured EMI Chokes & Low return loss Transformers for ADSL broadband
application
 Successfully localized the Inductor for leading customerswhich has saved 30% cost and has resulted savings
of $1Million
Education
 Bachelor of Engineering in Electronics &Communication at PESIT (Bangalore University) 1997-2001
Professional Enhancements
 A Two Months Training on “UNIX Internals”.
 Series of lectures on Power Supply Design in IISC, Bangalore.
 Training completion in “Blackblot” Strategic Product Management Program
Knowledge Purview
EDUCATION AND PROFESSIONAL DEVELOPMENT

3.  ERP System - SAP
 Mechanical Design Tool like AutoCAD, Solid Works & Inventor& Pro-E
 MathCAD for Design and Analysis
 Electro Mechanical Design
 PCB Design Software like Gerbtool, PADS Power,
 Software Programming Language like FORTRAN, C and C++.
 Simulation Software like Pspice & MATLAB.
Affiliation
 Member of IEEE and Computer Society.
Awards
 Received Recognitionaward for launching new product I²PMS Introduction in quick turnaround in 2011
Personal Information
 Address: Shiva-Nishantham, #31, White Meadows, Sun City Road, Near KHB Bande Matt, Kengeri, 560060