Pedro Alberto Salazar Ledesma has over 20 years of experience in supply chain management, finance, sales, and business development. He holds an MBA from Thunderbird and a degree in Industrial Engineering. In his current role as Senior Manager of Sales Administration at Sony Comercio de Mexico, he has reduced accounts receivable delays by 78% and clarified commercial agreements. Previously, he held senior management roles at Sony, managing planning, reporting, and new product launches. He also has experience at Carrier Transicold de Mexico in spare parts management and inventory planning. Salazar is seeking an ideal position to apply his skills in processes, profitability, and cost control.

1. Sindicalismo 102 Depto.204 A, Escandón, Miguel Hidalgo, Distrito Federal, México.
Tel: (55) 6274-6216 Cel: (04455)2343-5136 Correo: pedroalsalazar@yahoo.com.mx
MBA. Pedro Alberto Salazar Ledesma
PROFESSIONAL EXPERIENCE
I’m confident to be the ideal candidate for the position based on the passion to growth, the
honesty, the adaptability, and the experience to apply the best practices in order to improve
the processes related with the business profitability (+5%) and cost reduction or control
expenses (-15%) versus plan. I’ll try to adapt some of these experiences through value
added proposals, such as: P&L and Forecast follow-up, Demand Analysis, Inventory Control,
Incentive Programs, Process Improvement and Control Settings.
SONY COMERCIO DE MEXICO
(Consumer Electronics – 10 years)
Sales Administration Senior Manager (2014 - Actual)
RESPONSIBILITIES ACHIEVEMENTS
 Coordinate efforts among sales and
collection to clear A/R delay
 Improving controls to avoid A/R delay
 Clarify and Auditing commercial
agreements through our dealers
 Coordinate the update of the current
commercial agreements and submit it in a
local platform
 6 months, to manage and reduce delay in
78%
 1 month, to identify the improvement
areas and set the new process to avoid
A/R issues and training responsible
 3 months, to manage the dealer’s
database and propose the new commercial
agreements for 2015.
Finance & Control Senior Manager for Direct Business (2008 - 2014)
RESPONSIBILITIES ACHIEVEMENTS
 Provide and follow-up of financial
statements & operations control for the
Division
(P&L, Budget, Forecast Reporting)
 Supply Chain Management responsible
for customer’s demand satisfaction
(Planning & Purchasing)
 Responsible for purchasing & planning
team for enhance accessories project at
shop front
 Key user for POS (Point of sales)
platform. Regional Business Support
for new platform
 Implementing improvements on the POS
platform to reduce accounting
differences
 New Business Development offering
the most complete solution to the
customer and P&L contribution.
 BPR leader for planning/reporting
process
 B2B sales program assessment
(Premium Business Partners) to
increase sales and profit for the division
 Product Manager for Mobile
Accessories in Mexico, including own
stores and introduction with main Dealers
 Main indicators were achieved vs Plan; NS
by -5%, GP AMT by +5%, SGA by -15%,
OP2 by +30%
 New Corporate KPI: SMP (Sigma Marginal
Profit) were overachieved by +15% vs PY
 Inventory level was reduced by -20% vs
PY
 Accounting differences, mainly inventory
discrepancies were reduced by 100% vs PY
 3rd party sales (Mobile, Recording media)
increased by 150% as well the gross profit
increased by 140%.
 New business model launch for special
events with profitability (OP2 +300 K MXP)
 Time reduction in Seihan process (-30%)
and quick actions for sales/profit increase
 Starting new deals with commercial
partners such as: Televisa, TV Azteca,
Grupo Posadas, BMW & Audi México
 Generating, implementing and controlling
the Product Management for all Sony
Mobile accessories in Sony Stores and
major accounts

2. Sindicalismo 102 Depto.204 A, Escandón, Miguel Hidalgo, Distrito Federal, México.
Tel: (55) 6274-6216 Cel: (04455)2343-5136 Correo: pedroalsalazar@yahoo.com.mx
Supply Chain & Planning Manager (2006 - 2008)
RESPONSIBILITIES ACHIEVEMENTS
 Consolidate the sales forecast by model
and by channel to compare vs marketing
estimation and submit the monthly
estimation to HQ.
 Coordinate the program to centralize
warehouse operations to reduce the lead
times and satisfy the dealer’s needs and
increase the fill rates.
 Coordinate the actions to implement CPFR
(Collaborative Planning Forecast
Replenishment) with key dealers.
 The forecast accuracy increased from 60%
to 85% thanks to sales team training.
 The fill rate increased in peak season
(October to December) from 75% to 90% in
interior and border zone thanks to planning
and centralized warehouse operations.
 Implementing CPFR program with major
accounts such as: Walmex Group Mexico,
Liverpool, Famsa, and Coppel.
Inventory & Procurement Control Manager (2004 - 2006)
RESPONSIBILITIES ACHIEVEMENTS
 Follow-up of the action plans to reduce
the slow moving inventory (IFC>6w) with
Marketing and Sales Managers.
 Follow-up of the action plan to clear the
inventory out of the “Green Management”
policy (GM2005).
 Follow-up of the action plan to reduce the
B class inventory (refurbished or carton
damaged).
 Slow moving inventory (IFC>6w) was
reduced by 33% from September 2004 to
August 2005.
 95% of the inventory out of GM2005 was
cleared on time (from September to
December 2005).
 B class inventory was reduced 70% from
September 2004 to September 2005.
CARRIER TRANSICOLD DE MEXICO
(Air Conditioning & Refrigeration – 5 years)
Spare Parts Manager for Latin America (1999 - 2004)
RESPONSIBILITIES ACHIEVEMENTS
 Inventory and procurement control of
the main spare parts representing the
90% of the Aftermarket business for the
company.
 Developing new products for the local
dealers with additional revenues for the
company.
 Setting and follow-up of the action plans
to increase the fill rate of local and
foreign dealers.
 Implementation of the planning process
based on JIT (Just-in-Time) model
considering lead times and customer’s
demand.
 The fill rate increased from 80% to 93%
based on demand analysis and planning
process.
 Setting the delivery program for major
customers (weekly replenishment) and
monitor the dealer’s inventory level.
EDUCATION
GLOBAL MBA
 Thunderbird, The Garvin School for International Management – ITESM/CCM (2002 -
2005)
B. E. INDUSTRIAL ENGINEER
 Universidad Nacional Autónoma de México (1993 - 1998)
SPECIAL SKILLS:
 Fluent in Spanish and English, basic in Italian
 Advanced user of Microsoft Office (mainly: Excel, Word, Power Point, Outlook)
 Experience in different ERP´s systems (SAP, BAAN, Fourth Shift, AS400), BW
(Business Warehouse)
 Management Skills Seminar - ITESM