Leena Jain is a user experience, design and cultural insight researcher who has worked with various technology, branding, and design organizations over the past 8 years. She specializes in conducting user research and discovery to understand cultural nuances and inform product development, branding strategies, and policy decisions. Some of her past roles include leading design research for an Indian bedroom essentials brand to understand perceptions of sexual wellness, and conducting user research in developing countries to uncover insights for a major tech company. She aims to take a holistic approach directed by process to build inclusivity through her work.
On Wednesday, 19 March 2014, Planning and Infrastructure hosted a culture change workshop. It was the first in what will be a series of workshops and conversations across the State with all stakeholder groups about what culture change means to planning in NSW and what is underway to shift culture to do planning better in the State. Here is a record of the day.
UnBox is a festival celebrating action at the intersection of multiple disciplines. It is an attempt on the part of the Box collective to build momentum around design thinking and interdisciplinary collaborations as the means of driving more sustainable and impactive social, cultural and business innovation in India.
On Wednesday, 19 March 2014, Planning and Infrastructure hosted a culture change workshop. It was the first in what will be a series of workshops and conversations across the State with all stakeholder groups about what culture change means to planning in NSW and what is underway to shift culture to do planning better in the State. Here is a record of the day.
UnBox is a festival celebrating action at the intersection of multiple disciplines. It is an attempt on the part of the Box collective to build momentum around design thinking and interdisciplinary collaborations as the means of driving more sustainable and impactive social, cultural and business innovation in India.
1st Edition 2019-2020 of ChalkPiece JourneyChalkPiece
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. And it's our 1st Edition
Any creative project involves both back-end and front-facing skills. This is a selective list of my work on organising events to execute the diverse range of projects I have taken up in extra-curricular and professional capacities.
Harbinger Consultants delivers projects with the goal of positive impact and vibrant communities for regions, towns and cities. Our work includes research, strategic planning and stakeholder engagement and we develop social, urban, regional and cultural strategy. With a track record of projects founded on values based and integrated methods, we apply place-based and innovative approaches to realise community wellbeing and prosperity.
Indonesia International Week 2014 is a short-term student exchange held by ISAFIS. Aim to promote mutual understanding among nations as well as the growth of Indonesia in several aspects.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
1st Edition 2019-2020 of ChalkPiece JourneyChalkPiece
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. And it's our 1st Edition
Any creative project involves both back-end and front-facing skills. This is a selective list of my work on organising events to execute the diverse range of projects I have taken up in extra-curricular and professional capacities.
Harbinger Consultants delivers projects with the goal of positive impact and vibrant communities for regions, towns and cities. Our work includes research, strategic planning and stakeholder engagement and we develop social, urban, regional and cultural strategy. With a track record of projects founded on values based and integrated methods, we apply place-based and innovative approaches to realise community wellbeing and prosperity.
Indonesia International Week 2014 is a short-term student exchange held by ISAFIS. Aim to promote mutual understanding among nations as well as the growth of Indonesia in several aspects.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
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Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
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1. “Discovering narratives of cultural transition to inform
design, business and policy decisions to build inclusivity”
Leena Jain
I practice as a user experience, design and cultural insight
researcher, branding strategist, and a writer. I thrive on a
holistic approach, directed by the process.
My ancestral roots originate from Kutch, Gujarat, while I was
born in Indore, Madhya Pradesh and grew up across the
country, having stayed in Chennai, Nagpur, Raipur, Mumbai,
Ahmedabad, Delhi, and Pune. These constantly evolving
surroundings around me led to a fascination with culture and
it’s nuances from multidisciplinary lenses.
I am skilled at discovering and brainstorming concepts,
observing transition, fleshing out ways to bring out insight,
forming connections and articulating those into actionables.
Email: leenajain.work@gmail.com
Phone: +91 8866585707
LinkedIn: www.linkedin.com/in/leena-jain-630a3551/
Website: https://medium.com/leena-jain
Behance: https://www.behance.net/leenajain0472
Professional Experience
I have worked concurrently with research labs and institutions for
about 3 years; independent brands, marketing and content agencies
for about 8 years. Here are some notable associations:
• User Experience Researcher
Turian labs: Innovation consulting | Associated since Oct’19
Android Go, Google Go, Google Photos, Business Finland
Conducted and led user research sprints for a global tech leader to
understand the needs, wants and desires of the next billion smartphone
users. Met 100+ users to uncover insights of user behavior in local
communities in growing, developing countries. This included an in-depth
behavioral analysis study, iterative usability testing, persona building and
insight generation.
• Design Research lead
Muse India | Associated since June’20
Muse is India’s first direct-to-consumer bedroom essentials brand
Led the design research front, by designing a framework and conducting
an in-depth qualitative research to understand the perceptions around
sexual wellness in the Indian landscape to discover user needs, wants
and desires, to inform brand design and product development. The
process informed the launch strategy, brand image, identity and
positioning, giving a ‘what, why, how, where’ of the entire landscape in
bigger picture and minute details. The brand has launched with an online
presence (soft launch).
• Design Researcher & Content Curator
Design Innovation and Craft Resource Center (DICRC),
CEPT University | Associated since Nov’18
‘Celebrating Clay 2020: generating new forms of cultural production for
craft experiential tourism’: The Crafting Futures India programme (British
Council) with the terracotta craft cluster of Gundiyali, Kutch
- Designed training resources for the knowledge exchange programme
- Developed and curated content for project dissemination activities
Designed the framework & content for the Craft Experiential Tourism
toolkit (a roadmap for individuals & organizations to evolve a craft
cluster) and created, curated communications collateral for 2018-19
initiatives
• Branding Strategist & Copywriter
108 Knots & Happy Faces Foundation | Associated since Apr’19
108 Knots is the brand verticle of Happy Faces Foundation
Happy Faces empowers various women groups, creating a sense of
healthy agency with training initiatives for livelihood opportunities.
The vision is to bring a change for the marginalised women group
within Gujarat. Contributed in the foundational phase of brand building
strategizing naming, brand narrative and further content direction and
copywriting. Currently, I contribute article pieces for the blogs
• Communication Designer
RaasLeela Textiles | April’19 - Oct’19
A zero-waste capsule clothing branding
Co-created on making a frugal packaging design system and a holistic
branding strategy that emphasized on the idea of zero waste, conscious
clothing and craft skill empowerment
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Education
• National Institute of Fashion Technology,
Gandhinagar | 2018
(Fashion Communication, CGPA 8.4
• Shrimati Sulochanadevi Singhania School,
Thane | 2014
(ISC - Grade 12, Percentage 80.2%)
• Sheth Karamshi Kanji English School,
Mumbai | 2012
(CBSE - Grade 10, CGPA 10.0)
Volunteering Experience
• Silent Sounds | 2018
Created a poster and promoted the event, “Voice Identity
and Gender” for an experiential discourse by anthropologist
and storyteller, Gauri Raje
• Tibet World NGO | 2017
Worked as a conversation class instructor (English), in an
arrangement that helps Tibetans to learn English while
helps the instructors learn about the Tibetan Culture.
Redesigned communication collaterals - the brochures,
posters and phamplets along with rewriting the content
provided for a better reach to people around the world.
• Soumaiya Kala Raksha | 2015 - 2017
Kala Raksha vidyalaya is a craft institute to empower
traditional artisans to learn about contemporary skills and
bring it to their practice. I worked on the fashion show
which is the annual convocation as well as on promotional
collateral for their exhibitions
2. Publications & Papers
• Authored & presenting a paper, titled ‘Culturally inclined
games: A way to trigger quest for understanding ethnic
identities’ (to be held in Jan 2021) at the international
conference: Designing for Children with focus on
‘Play and Learn’ hosted by IDC School of Design,
IIT Bombay, Mumbai, India
• Co-authored, Craft Experiential Tourism toolkit
(to be published soon) a ready-reckoner for evolving craft
clusters in India to craft experiential tourism hubs. This
toolkit has been used as a framework for the project:
Celebrating Clay: generating new forms of craft tourism
with the terracotta craft cluster of Gundiyali, Kutch, India
as a part of the Crafting Futures project by the British
Council (2020)
• Featured on Ahmedabad Mirror (2017), part of ‘Shoot
at heritage site’ on how to photograph heritage, when
Ahmedabad was declared one of the UNESCO world
heritage cities.
• Co-authored, “Handmade and the Faith: Tibetan
Buddhism” (2017) — part of NIFT’s initiatives to document
craft practices and traditions.
Awards
• Awarded the prestigious NIFT Innovative Graduation
Project Award (2018) for my work to brand
“Project Otenga” as a multimodal space as a community
collective, cafe and design lab.
• Awarded the Meritorious student award (2018) for
academic excellence over four years of coursework
• Won the ‘next big fashion forecaster’ conducted by ‘The
Fashion Forecaster India’ for a trend forecast ‘Timeless’
about Khadi — linking its past and redefining it for the
current contexts
Exhibitions
• Design fellow for the Craft CoLABorative Fellowship
(2018–19) which involved extensive craft innovation and
ethnographic study with the terracotta craft community
of Gundiyali, Kutch. Further, exhibited for “Ekatra: spin-
ning the wheel together” at the Kanoria Gallery for Arts,
Ahmedabad (2019). Co-created two product systems that
gamified cultural knowledge in tangible interactive forms
with the craft community.
• Performed a human-puppet show as a part of India Street
Project at the Conflictorium, Ahmedabad (2017)
Workshops / Talks
• Facilitated and presented a session on “Design Thinking
for Uncertain Times (2020)” at the Gujarat Technological
University
• Facilitated a four day workshop for foundation programme
students at Indian Institute of Technology, Gandhinagar on
Creative Writing “Compel, Create, Write (2018)”
Curation(s)
• Curated ‘Chamba Kitni k dur (2019)’ about the folk music
traditions and cultural food in Himachal Pradesh
(at Project Otenga cafe, Ahmedabad)
• Curated an experiential event, ‘Six strings and a mouthful
(2018)’ based on the art movement of romanticism which
included gastronomical delights synchronized with
poetry and classical guitar music in collaboration with
Aditya Gandhi. (At Project Otenga Cafe)
• Curated a three-week public participatory experience,
Spatial Detox (2018) exploring themes of spaces, mental
health and mindfulness (at Project Otenga Cafe)
Digital Feature(s)
• Featured written work on Global Medium publications
including Invisible illness, Mental health and addictions
community alongwith homegrown publication of Nirmisu
Professional Experience (Contd.)
• Creative Writer
Vraj:Bhoomi | Feb’19 - Apr’19
A homegrown textiles brand working with Ajrakh
Wrote a series of interview pieces about the women of Gujarat to be
published for the brand collateral and larger public outreach activities
• Communication Designer
Oji Studio | Collaborated Nov - Dec’ 2018
Designed the publication and information design for the project
on strategic intervention for Menstrual Health & Hygiene in Indian
Villages
• Creative strategist & trend forecaster
The Fashion Forecaster | Associated Jun’ 2018 - Sept’ 2019
Creative Consultant for The Fashion Forecaster. worked on various
fashion forecasting, branding, trend analysis and fashion writing
projects.
• Branding Designer & Curator
Project Otenga Cafe, Ahmedabad University | Jan’18 to
Apr’19
(Graduation Project) Strategized and executed branding intiatives
of Project Otenga to establish it as a cafe for a multidisciplinary
collaborations, gastronomical experiences, mindful living and
promotion of traditional practices. I used tangible and intangible
mediums to drive community engagement through experiential
design and curation, branding collaterals, system thinking, content
strategy, website design and organizational design.
• Design Researcher & Design intern
HELM Social Design Studio | Associated since Jun’17
National Law University, Society for Labour and development
(Internship) Conceptualized research and visual framework for
interactive documentary of the Death Penalty report published by the
National Law University, Delhi
• Content Marketing Manager & Freelance writer
White Panda | Associated since Jun’15
Radisson Hotels, Illuminate Health, Zorba wines, MCaffiene
Drove content marketing intiatives, copywriting for various brands
and consulted for content strategy, branding development and
design.
• Copywriter
Virallens | May’18 - Oct’19
Vardaan, Rock Interview, Drive U
Wrote the UX (User experience) copy, case studies and blog pieces
for technology, non-profits and startups.
• Copywriter
The Media Ant | Jun’16 - May’18
Arunika’s Fresco, Amante’, Sunday Mattresses, Arunachal Box
Wrote brand narratives, stories and thought leadership pieces along
with brand copy for various lifestyle brands
• Communication Designer
Madhusudan Group | 2017
B2B textile group in India
Developed trend story narratives and visual swatch books for
exhibition and outreach activities
• Fashion Communication specialist & intern
Okhai | Dec’15 - Dec ’17
Craft & Lifestyle brand empowering women artisans
(Internship & projects) Fashion communication and branding strategy
initiatives for the brand with field studies leading to a documentary.
• Copywriter
MeDigit Communications | May’15 - May’16
Copy and web content projects for various clients
• Content writer | May’12 - May’15
Various clients including e-magazines, start-ups for their decks,
blogs and websites
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