Stefano Hanks is a Territory Sales Representative at Softchoice with over 5 years of experience in client-facing roles. He speaks English fluently and has a passion for effectively communicating information and utilizing social media to connect with others and market goods. He has experience recruiting talent and surpassing sales targets at previous roles at Bell Canada, uIntuitionInc., and Rogers Communications.
Start-up Series Part 4: From First Customers To Scale & GrowthFluid
This webinar will show you how to scale and grow your business once you’ve taken your product to market.
-Look at practical examples and case studies.
-Discover key growth resources provided by the University of Utah and Technology & Venture Commercialization and Fluid Advertising.
7 Hacks for Canada Printers to Bubble Their Sales Up Design'N'Buy INC
At Design'N'Buy, we love working with B2C, B2B and Reseller Print Sales companies. Taking the time to understand what latest technology and capabilities to stand out from the competition and help you build a successful sales strategy and increase sales. Below are seven steps that can help print owners have to try on the following hacks to keep going.
Visit blog: https://bit.ly/2RcJIo3
Start-up Series Part 4: From First Customers To Scale & GrowthFluid
This webinar will show you how to scale and grow your business once you’ve taken your product to market.
-Look at practical examples and case studies.
-Discover key growth resources provided by the University of Utah and Technology & Venture Commercialization and Fluid Advertising.
7 Hacks for Canada Printers to Bubble Their Sales Up Design'N'Buy INC
At Design'N'Buy, we love working with B2C, B2B and Reseller Print Sales companies. Taking the time to understand what latest technology and capabilities to stand out from the competition and help you build a successful sales strategy and increase sales. Below are seven steps that can help print owners have to try on the following hacks to keep going.
Visit blog: https://bit.ly/2RcJIo3
Why I decided to close my office in Barcelona and go to BaliMun Bau
This is a short speach I gave lat Llopasfera Calella - Barcelona last October 2015. You can find the writen version of the talk at my blog Running on Heels. You can access my blog from my site www.MunBau.com
The current state of the blockchain ecosystem, how it will evolve and how to prepare for the next steps from a business perspective.
Presentation delivered at #EIC16
The narrative can be found here: http://fintank.net/position_papers/european-identity-cloud/
How to Build a Strong Recruiting Pipeline in 2019Newton Software
Join us in our on-demand webinar with Elicia Hughey, VP of HR at Octave Music Group and the experts from Glassdoor and Newton to learn what it takes to build a strong pipeline by being as strategic as possible at every stage in hiring.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Resume
1. Stefano Hanks
55-2676 Folkway Drive – Mississauga, ON – L5L 2G5 – 416 668 5392
stefanojhanks@hotmail.com
Summary
Iam aTerritorySalesRepresentativeatSoftchoice.IspeakEnglishfluentlyandIhaveapassionforlearning
about how to effectively communicate information to the end user. I am also interested in utilizing the
newest forms of social media to connect with others and globally market goods and services to
consumers.
Highlights of Qualification
Team leaderandtrainer
ProficiencyinMicrosoftOffice
Over5 yearsof experienceinclient-facingenvironments
Several marketingrolesthatrequiredsevere networking
Recruittalentandattract business
Employment History
SalesConsultantatBell Canada October2014 – May 2015
1. Learnedthe importance of meetingtargetsmonthly
2. Able to communicate effectivelywithclientsandbuildnetworks
MarketingManager at uIntuitionInc. October2014 – October2015
1. Recruitedtalenttobe apart of the company
2. Reachedout to clientsandlinkedthemwithtalentsotheycanconduct business
SeniorSalesConsultantatRogersCommunicationsInc. October2015 – April 2016
1. Surpass monthlytargetsandaddvalue to customers
2. Helpsalesconsultantsmaximize theirsalesopportunitiesbyleveragingsalesexperience
TerritorySalesRepresentative atSoftchoice April 2016 – Present
1. Helpingclientsinthe small andmid-sizedspace byunleashingtheirpotential throughtechnology
2. Act as the liaisonbetweenclientsandthe Softchoice communityof technical experts,vendorsand
pre-salesresourcesstandingbytohelptheirbusinessgrow
3. Workingwithmy clientstoalignend-to-endtechnical solutionswiththeirITneedsandchallenges,
while optimizingtheirspend,andenhancingthe value of currentassets
Education
2016: York UniversityforBachelorof Administrative Studies Specialized Honors in Marketing Graduate
Extra-Curricular Activities and Volunteer Work
Memberof school andcommunitysportsteams
100+ volunteerhourscompletedataleadershipprogram
10+ hourscompletedattutorprogram
18+ hourscompletedasa basketball andvolleyballcoach
HarvestFamilyChurchYouth MinistryLeader(Grades1-12)
