Resonance provides strategic planning services to destinations and tourism organizations around the world. They conduct research, develop visions and strategies, and create brand strategies to help places realize their potential for tourism. Recent clients include tourism authorities in Aruba, Bermuda, Cincinnati, Vancouver, and Tulsa. Resonance creates strategies that shape the future of tourism for countries, cities, and communities.

1. RESONANCE
PORTFOLIO
DESTINATIONS & TOURISM

2. ABOUT US
Resonance creates destination development strategies, tourism master plans and
brand strategies that shape the future of places around the world.
Our team has advised destinations, countries, states/provinces, cites and local
governments in more than 70 countries. We provide leading public and private sector
organizations with research, visioning, strategic planning, development strategy, and
brand strategy to help realize the full potential of countries, cities, destinations and
communities.
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3. EXPERIENCE
Leading tourism ministries, destination marketing and management organizations, and
tourism authorities engage Resonance to conduct consumer research, strategic
planning, branding and marketing. Recent clients include:
• Aruba Tourism
• Beaver Creek Resort
• Bermuda Tourism
• Cincinnati USA
• City of Bellevue, WA
• Destination Cleveland
• East Village, Calgary
• Experience Fayetteville, AR
• Republic of Ireland
• Snohomish County, WA
• Tourism Vancouver
• Visit Tulsa
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4. Resonance Consultancy creates tourism policies, destination development strategies,
tourism master plans and marketing strategies that shape the future of countries,
cities, destinations and communities around the world.
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SERVICES

5. ARUBA TOURISM AUTHORITY
STRATEGIC
BUSINESS PLAN
The Aruba Tourism Authority (ATA) is responsible for uniting
tourism interests in order to coordinate destination marketing,
business development and partnerships. Resonance provided
an internal operational assessment and external marketing
intelligence review to inform a situational analysis;
stakeholders were engaged; and a visioning workshop
articulated strengths, weaknesses, opportunities and threats.
A Strategic Business Plan containing short and long-term
actions for each strategic area of focus, complete with
performance measures, was the final deliverable.
Areas of Practice
Organizational Planning
Marketing Strategy
Development Strategy
Year 2014
Services
Stakeholder Engagement
Visioning
Business Planning
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BERMUDA TOURISM AUTHORITY
Areas of Practice
Research
Year 2014
Services
Destination Assessment
DESTINATION
ASSESSMENT
The Bermuda Tourism Authority commissioned Resonance to
produce customized analysis, using our proprietary destination
assessment research, to provide a clear picture of both the
quantity and quality of visitor experiences offered by Bermuda
vis-à-vis its competitive set. The work, based on the analysis
of thousands of visitor reviews in social media channels, helped
Bermuda understand its rankings for quality experiences, food
and drink, theatre and concerts, museums, sights and
landmarks, and a range of other attractions.

7. Resonance Consultancy was selected by three tourism partners
from the Cincinnati USA market area to conduct a Destination
Assessment and Development Strategy for the Cincinnati USA
market area. The goal was to work toward the creation of a 10-20
year unified strategic plan to sustainably grow the travel and
tourism industry. Working with Tourism Economics, Resonance
Consultancy assisted the partners to develop a destination asset
assessment; conduct an analysis of product and service gaps
and opportunities; and deliver a development and positioning
strategy – ‘Most Entertaining’ – focused principally on the visitors
of the future.
CINCINNATI USA
DESTINATION
DEVELOPMENT STRATEGY
Areas of Practice
Research
Strategy
Year 2014 – 2015
Services
Destination Assessment
Development Strategy
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TOURISM VANCOUVER
Areas of Practice
Research
Strategy
Year 2014
Services
Consumer Research
Stakeholder Engagement
Web production
Video production
TOURISM
MASTER PLAN
Resonance was engaged through an international RFP
selection process to guide the long-term planning of visitation
to Vancouver by identifying potential new products, amenities,
programming and experiences, and wanted to engage the
City of Vancouver and its citizens in the process. After extensive
engagement with stakeholders and the public, eight areas of
focus emerged: transportation, visitor experience design,
infrastructure and product development, neighborhood tourism,
advocacy, public affairs, partnerships and alliances –
particularly with the City of Vancouver, engaged for the first
time in tourism process and planning.

9. TULSA REGIONAL CHAMBER & VISIT TULSA
DESTINATION
DEVELOPMENT STRATEGY
The vision for this project is to bring together the development
of Tulsa’s competitive identity, economic development strategy
and urban planning in order to create a series of interrelated
and interdependent strategic recommendations that will define:
Tulsa’s unique essence and competitive identity; a business
strategy that drives economic impact; and a vision for how
Tulsa should shape its physical/geographical assets to create
a stronger sense of place.
Areas of Practice
Strategy
Branding
Year 2015 – Present
Services
SWOT Analysis
Competitive Assessment
Visitor, Resident and Stakeholder Research
Urban Planning Review
Economic Development Ecosystem
Assessment
Community Communications
Community DNA & Competitive Identity
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VISIT FAYETTEVILLE
Areas of Practice
Research
Strategy
Branding
Year 2015-2016
Services
Stakeholder Engagement
Workshop Facilitation
Brand Storyline
DESTINATION
BRAND STRATEGY
Fayetteville Arkansas was looking for a new brand story and
positioning to communicate the uniquely progressive vibe of
this venerable southern college town. We heard challenges
and opportunities from civic and tourism leaders, surveyed
past visitors, and analyzed data from Trip Advisor to see how
visitors experienced and appreciated the destination.
We conducted a workshop to prioritize opportunities to grow
tourism. Deliverables included a story and positioning –
‘Fayetteville, Free Spirit – that will inform tourism advertising
and communications moving forward.

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Richard Cutting-Miller
Executive Vice President
Richard R. Cutting-Miller has produced more than 50 Strategic Plans for
tourism focused economies (national, state and regional) ranging from China,
Hong Kong and Macau to South Carolina, the Former Soviet Union, the
Caribbean and Montenegro.
A 25-year travel industry veteran, Richard was Executive Vice President for the
World Travel & Tourism Council (WTTC) and played a principal role in shaping
and directing the organization, policy agenda, research program,
communications and membership services for the organization.
During his 16-year tenure with WTTC, Richard travelled worldwide, consulting
and speaking on the topic of Travel & Tourism economics, policy and advocacy,
and produced more than 100 strategy and policy projects for regions such as
the Caribbean, the Mercosur and APEC, and countries as diverse as China,
Montenegro, Qatar, Indonesia, Australia, Thailand, Namibia and South Africa.
In total, Richard has worked in 65 countries and more than 350 cities.
Prior to joining WTTC, Richard served as a management consultant for Deloitte
& Touche in New York. As a member of the firm’s Travel & Leisure industry
practice, he managed a number of Travel & Tourism consulting projects,
including the Strategic Plan for Tourism for the State of Hawai’i.
Qualifications
Master of Business Administration (Finance), Southern Methodist University,
Dallas, Texas, USA, 1986
Bachelor of Science (Mathematics) University of Oklahoma, Norman,
Oklahoma, USA, 1983
Membership in Professional Associations
Travel & Tourism Research Association, U.S. Travel Association, Pacific Asia
Travel Association, UN World Tourism Organization
Current and Previous Positions
Executive Vice President, Resonance Consultancy Ltd. 2012-Present
Founder and Principal, Tourism Policy Group, 2012
President & CEO, Tourism ROI LLC, 2007-2012
Executive Vice President, Vice President Research and Economics, Director
Policy Development and Research, World Travel & Tourism Council,
1991-2007
Manager, Management Consulting, Deloitte & Touche, 1986-1991

12. THANK YOU
@RESONANCECO @RCUTTINGMILLER
RESONANCECO
RESONANCECO
21 W 46TH ST. SUITE 1205
NEW YORK, NY 10036
M +1.646.233.1383
RRCM@RESONANCECO.COM
CONTACT
Richard Cutting-Miller
Executive Vice-President