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Brochure EQUIPMAG 2016
The EQUIPMAG 2016 edition
offers plenty of novelties!
Strengthened in its market positioning
in equipment and technology for the
point of sale by a unique products
offer, the No. 1 retail tradeshow in
France accelerates its dynamic towards
experiential and connected commerce:
Co-location with E-Commerce
Paris, Europe’s largest exhibition
dedicated to e-commerce, under the
aegis of PARIS RETAIL WEEK.
A new hall at Porte de Versailles,
Pavilion 3, connected to Pavilion 2
hosting E-Commerce Paris, to optimize
visitor flows.
ALL ASPECTS OF RETAIL
TO ENHANCE CUSTOMER EXPERIENCE
+8% MORE SURFACE OF
STANDS IN 2014
+33% MORE VIP VISITORS
(Top management from businesses
and brands)
49% OF VISITING RETAILERS
say this is the only show they visit
PROOF
IN 3 POINTS
ATTENDED BY 25,000 PROFESSIONALS
POINT OF SALE DIGITAL CUSTOMER
EXPERIENCE
++
CEO / MD / Store Manager / General Manager
Marketing / Communication / Sales Department
IT / Software Design / Internet / E-commerce
Procurement Department
Development / Expansion
TOP 5 OF DECISION-MAKING
ATTENDEES
29%
27%
13%
10%
7%
ALL BUSINESS
SECTORS
Pharmacy / hygiene / Health
Hi-Fi / Video / Photo / Multimedia
Publishing / CD / Stationery / Press
Restaurant / Bar / Tobacconist / Hotel
Bank / Insurance / Services
Sport / Leisure / Toys
Fragrance / Cosmetics / Beauty
DIY / Gardening / Pets
Household goods: Furniture / Homeware /
Home appliances
Office automation / Telephony /
Computer systems
Fashion and personal items: Textiles /
Accessories / Optics / Jewellery /
Watches
Food / Beverages
Multi-products
7%
7%
5%
2%
14%
9,5%
19%
23%
1,5%
1,5%
3%
3,5%
4%
SALES FLOOR
REPRESENTATIVENESS
< 120sqm
120-400sqm
400-2,500sqm
> 2,500sqm
36%
24%
21%
19%
OF ATTENDEES SAY THEY
VISIT THE SHOW WITH AN
INVESTMENT PROJECT FOR
THE FOLLOWING YEAR.
61%
Integration of Digital(in)Store
as a specific space for the latest new
offers dedicated to the digitalization
of stores.
New entertainment and festive events
in preparation.
Increasing internationalization of the
event.
From 12 to 14 September 2016,
EQUIPMAG will be the retail
leader gathering with the most
extensive offer on the value
chain of trade and distribution!
Takepartinthesethreedaysofbusiness,
rich in content, with networking and
discovery! A unique opportunity for
you to present your solutions, services
and products to 25,000 professionals
looking for innovative partners.
Face the challenges of tomorrow!
Sophie Lubet
Retail Department Director
A UNIQUE OPPORTUNITY
TO MEET YOUR FUTURE CLIENTS
AUTOMOBILE
AUTOBACS, AUTODISTRIBUTION, CARGLASS, MICHELIN
MIDAS, NORAUTO, PSA, RENAULT, SPEEDY
BANKING & INSURANCE
ALLIANZ SHOP, BANQUE ACCORD, BANQUE
PALATINE, BANQUE POPULAIRE, BNP PARIBAS, BPCE,
BRED, CAISSE D’ÉPARGNE, CARREFOUR BANQUE,
CRÉDIT AGRICOLE, CRÉDIT DU NORD, CRÉDIT
FONCIER, CRÉDIT MUTUEL, GENERALI, GROUPAMA,
LA BANQUE POSTALE, LA POSTE, LCL - LE CRÉDIT
LYONNAIS, MAPA, SOCIÉTÉ GÉNÉRALE
DEPARTMENT STORES
BHV, BHV MARAIS, GROUPE GALERIES LAFAYETTE, LE
BON MARCHÉ, PRINTEMPS
FASHION, TEXTILES
1.2.3, AGNÈS B., AIGLE, AMERICAN VINTAGE, ANN TUIL,
ANTONELLE, ARMAND THIERRY, ARMOR LUX, AUBADE,
AUBERT, BA&SH, BABOU, BEAUMANOIR, BENETTON,
BRICE, BURTON OF LONDON, C&A, CACHE CACHE,
CAMAÏEU, CAROLL, CATIMINI, CELIO, CHANTELLE,
CHRISTINE LAURE, COMME DES GARÇONS, COMPLICES,
COMPTOIR DES COTONNIERS, COP.COPINE, COTON
DOUX, CYRILLUS, DAMART, DARJEELING, DE FURSAC,
DEGRIFFSTOCK, DEVANLAY, DEVERNOIS, DEVRED,
DIESEL, DISTRI CENTER, DU PAREIL AU MÊME, EDEN PARK,
ELEVEN PARIS, ESPRIT, ETAM, ETAM LINGERIE, EURODIF,
FAST RETAILING, FATHER AND SONS, GAP, GEMO,
GÉRARD DAREL, GRAIN DE MALICE, GROUPE ZANNIER-
ZGENERATION, G-STAR, H&M, H3M - LA COMPAGNIE DES
PETITS, HAPPYCHIC (BRICE), HOLLISTER, ID GROUP, IKKS,
INDITEX - ZARA, ISABEL MARANT, JACADI, JACQUELINE
RIU, JENNYFER, JONAK, KAPORAL, KENZO, KIABI,
KOOKAÏ, LACOSTE, LE SLIP FRANÇAIS, LISE CHARMEL,
LITTLE MARCEL, MAT DE MISAINE, MERCI, MIM, MINELLI,
MISE AU GREEN, MOA, NAF NAF, NEW LOOK, NOZ,
ORCHESTRA, PAUL & JOE, PAULE KA, PETIT BATEAU,
PIMKIE, PRINCESSE TAMTAM, PROMOD, SERGENT-MAJOR
/ NATALYS, SIMONE PÉRÈLE, SYMPA, TALLY WEIJL, TAPE À
L’ŒIL, TARA JARMON, TARTINE & CHOCOLAT, TERRITOIRE
REDSKINS, THE KOOPLES, VET AFFAIRES, VIVARTE, ZADIG
& VOLTAIRE, ZAPA, ZARA
FOOD & BEVERAGES
BANETTE, CHOCOLATERIE MONBANA, COCA COLA
FRANCE, COMPTOIR COMMERCIAL D’ORIENT, COMPTOIR
DU CAVIAR, CONFISERIES LEONIDAS, CONSERVERIE
LA BELLE ILOISE, DE NEUVILLE, FAUCHON, FERRERO
FRANCE, GENERAL MILLS, HARIBO, HEINEKEN, JEFF DE
BRUGES, LA GRANDE EPICERIE DE PARIS, LA MAISON DU
CHOCOLAT, LENÔTRE, MAXIMO, MONDELEZ, NESPRESSO,
NESTLÉ PURINA, NICOLAS, PICARD SURGELÉS, PIERRE
HERME,ROYALCANIN,RUNGISMARCHEINTERNATIONAL,
SEGAFREDO ZANETTI, ST MICHEL, THIRIET, THOMAS
TRAITEUR, VALETTE FOIE GRAS, YOPLAIT
HANDIWORK, GARDENING, PETS
ANIMALIS, BIGMAT, BOTANIC, BRICO DÉPÔT, BRICOMAG,
BRICOMAN, BRICOMARCHÉ, BRICORAMA, CASTORAMA,
COULEURS DE TOLLENS, ÉQUIP’JARDIN, GAMMVERT,
GEDIMAT, INTERFLORA, JARDILAND, LA PLATEFORME DU
BÂTIMENT, LAPEYRE, LEGRAND, LEROY MERLIN, MONCEAU
FLEURS, MR. BRICOLAGE, POINT P., TRUFFAUT, WELDOM
HIFI, VIDEO, PHOTO, MULTIMEDIA
BANG & OLUFSEN, BIGBEN CONNECTED, CULTURA, EASY
CASH, LOEWE, PHOTOMATON
HOUSEHOLD EQUIPMENT, FURNISHING,
DECORATION, HOUSEHOLD APPLIANCES
ADEO SERVICES, 4 MURS, ALINÉA, BATH BAZAAR,
BRISACH, BUT, CARRÉ BLANC, CASA, CONFORAMA,
CUISINES CENTER, DU BRUIT DANS LA CUISINE, ESPACE
REVÊTEMENTS, FLY, GAUTIER, GIFI, GROUPE SEB FRANCE,
GUY DEGRENNE, HABITAT, HEMA, IKEA, LOGITEC,
L’UNIVERS DE LÉO, MAISONS DU MONDE, MOBILIER DE
FRANCE, MUJI FRANCE, PYLONES, ROCHE BOBOIS, SAINT-
MACLOU, TISSUS DES URSULES, YELLOWKORNER, ZODIO
JEWELLERY & HOROLOGY
CLEOR, DIDIER GUÉRIN, FRED PARIS, LOUIS PION,
PANDORA, SWAROVSKI, SWATCH GROUP FRANCE,
TEMPKA, TIFFANY&CO
LUXERY
BOUCHERON,CHANEL,CHRISTIANDIORCOUTURE,CHRISTIAN
LOUBOUTIN,ÉRICBOMPARD,FENDI,GUCCIFRANCE,HERMÈS,
LANCEL, LANVIN, LONGCHAMP, LOUIS VUITTON, LVMH, MARC
JACOBS, MONTBLANC, NINA RICCI, SISLEY, VANESSA BRUNO
MASS DISTRIBUTION
8 A HUIT, ALDI, ATAC, AUCHAN, BIO C’ BON, BIOCOOP,
CARREFOUR, CARREFOUR MARKET, CASINO,
CHRONODRIVE, COLRUYT FRANCE, COOP, CORA,
DELHAIZE, DIA, E. LECLERC, FRANPRIX, GRAND FRAIS,
GROUPE MAGASIN GÉNÉRAL, GROUPEMENT DES
MOUSQUETAIRES INTERMARCHÉ, LEADER PRICE,
LIDL, METRO CASH & CARRY, MONOPRIX, NATURALIA,
NATUREO, NETTO, OOSHOP, PROMOCASH, PROXI, SIMPLY
MARKET, SUPERMARCHÉ SITIS, SUPERMARCHÉS G20,
SUPERMARCHÉS MATCH, SYSTÈME U
OFFICE EQUIPMENT, TELEPHONY, IT
BOULANGER, BOUYGUES TELECOM, BUREAU VALLÉE,
CANON, CARTRIDGE WORLD, CASH CONVERTERS,
COPYMAGE, COPY-TOP, COYOTE, DARTY, GROSBILL, LICK,
NUMÉRICABLE, OFFICE DÉPÔT, ORANGE, PHONEVALLEY,
PIXMANIA, SFR, THE KASE, THE PHONE HOUSE,
TOPOFFICE, VIRGIN MOBILE
PERFUMES, COSMETICS, BEAUTY
ALEXANDRE DE PARIS - BAILLY CREATIONS, BEAUTY STORE,
BEAUTY SUCCESS, BOURJOIS, CINQ MONDES, CLARINS, COTY,
DESSANGE INTERNATIONAL, DOUGLAS, DR PIERRE RICAUD,
ESTÉE LAUDER, HUYGENS, LANCÔME, L’OCCITANE EN
PROVENCE, L’ORÉAL,MACCOSMETICS, MAKEUPFOREVER,
MARIONNAUD, NOCIBÉ, PARFUMS CARON, PARFUMS DIOR,
PEGGY SAGE, POINT SOLEIL,SEPHORA,YVESROCHER
PHARMACY, HYGIENE, HEALTH, OPTICS
ALAINAFFLELOU,AMPLIFON,ATOL,AUDIKA,AUDIOPTIC,
CRAMIF, GENERAL D’OPTIQUE, GRANDVISION, KRYS,
LISSAC OPTICIEN, NOVARTIS, OPTIC 2000, OPTICAL
CENTER, PARASHOP, SOLARIS
PUBLISHING, DISKS, STATIONARY, MEDIA
BIC,CHAPITRE,FRANCELOISIRS,GIBERTJEUNE,LAMARTINE,
LIBRAIRIE EYROLLES, PRISMA MEDIA, RELAY, FNAC
RESTAURANTS, BARS, TOBACCO, HOSTELS
ACCOR, AGAPES RESTAURATION, AU BON COIN,
AUTOGRILL, BRASSERIES KRONENBOURG, BUFFALO
GRILL, CLASS CROUTE, COURTEPAILLE, DOMINO’S PIZZA,
ELIOR CONCESSIONS, EXKI, FLUNCH, GROUPE FLO, HOTEL
BEST WESTERN, IL RISTORANTE, ILLY CAFFE, KFC, LA
CROISSANTERIE, MC DONALD’S, PLANET SUSHI, POMME
DE PAIN, PRÊT À MANGER, QUICK, RITZ PARIS, SUSHISHOP
SERVICES
AIR LIQUIDE, 5 A SEC, ALTAREA COGEDIM, BUTAGAZ,
CENTURY21, HOMEBOX, KIALA, MAIRIE DE PARIS,
MANPOWER, ROC ECLERC, SODEXO, TOTAL
SHOES, LEATHERWORK, ACCESSORIES
ANDRÉ, ARTHUR & ASTON, BATA, CHAUSSÉA, CHAUSS-
MARQUES, COMPAGNIE EUROPEENNE DE LA CHAUSSURE,
DESMAZIERES, ERAM, FINSBURY, LA HALLE AUX
CHAUSSURES, LANCASTER, MAC DOUGLAS, RAND
FRÈRES - LOLLIPOPS, SAN MARINA - MINELLI, TIE RACK
FRANCE
SPORTS, LEASURE, TOYS
BILLABONG, CULTURE VÉLO, DECATHLON, DISNEYLAND
PARIS,FABER-CASTELL,FDJ,FOOTLOCKER,FUTUROSCOPE,
GAUMONT PATHÉ, GO SPORT/COURIR, INTERSPORT,
JOUÉCLUB, KING JOUET, LA GRANDE RÉCRÉ, LE COQ
SPORTIF, LUDENDO GROUPE, MICROMANIA, NATURE
ET DÉCOUVERTES, NIKE, OXBOW, OXYBUL ÉVEIL & JEUX,
OXYLANE, PARC ASTÉRIX, PARC DU FUTUROSCOPE,
PMU, PUMA, QUIKSILVER, REPETTO, ROLAND GARROS,
SALOMON, SPORT 2000, STADE DE FRANCE, TOYS’R’US,
VTECH, WONDERBOX
TRAVELS, TOURISM, TRANSPORTS
AÉROPORTS DE PARIS, AIR FRANCE, BRITTANY FERRIES,
CENTRE POMPIDOU, CLUB MED, COMITÉ REGIONAL
DU TOURISME PARIS IDF, EUROPCAR INTERNATIONAL,
HERTZ FRANCE, IDTGV, KEOLIS, PIERRE ET VACANCES,
CENTERPARCS, PROMOVACANCES KARAVEL, RATP,
RELAIS ET CHÂTEAUX, SNCF, THOMAS COOK
Sample list of EQUIPMAG 2014 visitors.
We met many clients,
prospects and suppliers at the stand
with quality contacts and real projects.
Tristan De Sevin
President, Lindera Group
SES exhibits all over the world from New York to
Hong Kong. The “Paris step” with its show Equipmag
is always a special time for us. This is our home:
the company is French and the electronic shelf
label market started in France and is still the top
international market as most French distributors now
use it. It’s a unique opportunity to present our latest
innovations to the market, some of which have already
won awards from prestigious panels put together by
the Equipmag organisation.
Guillaume Portier
Marketing Director, Store Electronic Systems
Equipmag is still a reference for all supply sectors
in France: we enjoy meeting a large number of
distributors who are looking for a wide variety of
solutions for their points of sale. The 3-day format
is efficient and the biannual event is perfect for
tracking innovations in the market.
Marie-Hélène Pigis
Marketing Manager, Toshiba Global Commerce Solutions
TRATO welcomed many quality contacts,
clients and prospects. We signed new deals
right after the show.
Guillaume PICHA
Managing Director, Groupe Trato - TLV
TESTED AND APPROVED BY EXHIBITORS
BREAKDOWN
OF EXHIBITORS
BY SECTOR
82% OF EXHIBITORS HIGHLY PRAISED
THE STANDARD OF VISITORS IN 2014
3/4 PLAN TO RENEW
THEIR PARTICIPATION IN 2016
MARKETING - POS
LAYOUT - EQUIPMENT
TECHNOLOGY37%
50%
13%
INTERNATIONAL REACH
The most prominent exhibiting
countries outside France:
Belgium, Germany, China,
United Kingdom, The Netherlands
Plus: Spain, Italy, Turkey, USA, Austria,
Poland, Switzerland, Portugal, Taiwan,
Hong Kong, Japan, Canada, Israel, Greece,
Sweden, Norway, Luxembourg
8
6
4
3
7
5
2
1
Rue
de
Vaugirard
R
ue
Ernest-Renan
Rue d’Ouradour-sur-Glane
Rue Lecourbe
Boulevard Lefebvre
Rue
du
Ham
eau
AvenuedelaPortedelaPlaine
Rue
Gas
ton-Boissier
Ruedu4Septembre
Ru
e
duMoulin
Rue Marcel-Yol
Rue Desnouettes
R
ue
de
la
Porte
d’Issy
Rue Desnouettes
RueOlivier-de-Serres
PARIS
ISSY
MOUL
VANVES
Boulevard périphérique
Avenue
Ernest-R
en
an
Boulevard Victor
Rue Louis-Vicat
PALAIS
DES
SPORTS
Balard -
Lecourb
3
Georges Brassens
3
Desnouettes
2
39
Porte de Versailles
Parc des Expositions
12
3
80
39
39
Po
Po
Desnouettes -
Vasco de Gama
Vaugirard -
Croix Nivert
39
Porte
A
tor
Porte
T
Porte
V
Porte
L
R
RRue Le
Balard
393993939
3
DDDDeesn
uettes -ue
9
T
AAAven
e
Ern
ooulevvaa
S
BBBBBoo
orte
V
BBBBBooouuleva
aineee
SPORT
P
L
Accès piétons
Station de tramway / Tramway station
Station Vélib’ / Cycle hire point
Arrêt de bus / Bus stop
Station de métro / Metro station
Borne de taxis / Taxis stand
Portes piétonnes principales
Main pedestrian gates
P
M
Porte
A
Sta
Bo
Travelators / Moving walkways
P st i n cc ss
Pavillons / Pavilions1
Voir la photo / See the photo
uee
de
Vaugirard
Ruee
dduu
H
Rue Desn
Rueue DeDesnouettes
PARIS
39
VaugirardVaugirard -
Croix NivertCroix NivertCroix Nivert
R
RRRuu
ee
ddduuuMoulin
Moulin
Moulin
Moulin
Rue Marcel-Yol
Rue Marcel-Yol
Rue Marcel-Yol
Rue Marcel-Yol
ANVESANVESANVES
nee
IN 2016, ENTER IN THE NEW WORLD
OF EXPERIENTIAL RETAIL
• Fittings / Shop window fittings
• Experiential fittings
• Internal architecture
• Decoration / Ambience
• Eco-design
• Presentation / Event stand
• Project management
• Materials / Floor / Wall / Ceiling
• Automatons
• Beacon / NFC / RFID / Wifi
• Body scanners / Heightened reality
• Checkout & POS terminal / Self-checkout
• Labelling / Coding
• Software programmes / Packages / ERP
• Computerised banking / Contactless payment / Digital
wallet / E-payment / M-payment / Secure payment
• Self-scanning
• Card and payment solutions
• Printing solutions: software, 3D…
• Weighing systems
• Data entry systems
• Security and sending systems
FITTINGS
TECHNOLOGY
• Click and collect
• Air conditioning / Ventilation / Heating
• Vending machines
• Lighting / LEDs
• Safety Equipment
• Kitchen equipment
• Drive equipment
• Specialised retail store equipment (trolleys, baskets,
etc.)
• Specialised textile industry equipment (mannequins,
coat hangers, racks, etc.)
• Display chillers
• Furnishings / Shop windows
• Shelving
• Promotion / Sales presentation
• Interactive terminals
• POS advertising components / Accessories
• Digital media / Digital signage
• POS advertising and information
• Touch tables / Touch screens
• Signs
• Digital printing
• Olfactory marketing
• Commercial furniture
• POS social marketing
• Promotional items / Bags
• Signage
• Sound marketing
• Interactive shop window
EQUIPMENT
MARKETING - POS ADVERTISING
• Audit / Consultancy
• Advertising agency
• Consulting firm / Agency
• Design agency / Commercial architecture
consulting firm
• Merchandising agency / Category management
• E-retail agency (web to shop)
• Relationship marketing agency
• Strategy consulting / Management consulting
• Education / Sales forces / Recruitment
• Study / Survey institutes
• Maintenance companies
SERVICES
• Return management (reverse logistics)
• Warehouse management / Stock management /
Financial management
• Predictive tools / Statistical tools /
Multi-channel analysis
• RFID / Traceability
• Multi-channel distribution logistics
• Logistics software / Supply chain
• Transport / Deliveries / Order management /
Handling
LOGISTICS - SUPPLY CHAIN
• Mobile applications
• Business intelligence
• Coupons / Gift vouchers
• CRM / Loyalty systems
• Data / Effectiveness measurement / Processing / BDD
• Decision-making software / Cloud
• Global positioning
• Geomarketing
• Mobile shopping / M-commerce
• Full multi-channel internet solutions web in-store
• Social commerce / Email marketing
CUSTOMER RELATIONS - DIGITAL
MARKETING - M-COMMERCE
• Associations
• Institutional bodies
• Risk prevention organisations and control
• Financial bodies
• Professional bodies / Professional associations
• Press
INSTITUTIONS
PROFESSIONAL BODIES
ASSOCIATIONS - PRESS
n
NEW HALL!
See you in Pavilion 3
at the Paris expo Porte
de Versailles Exhibition Centre
JOIN THE 500
EXHIBITORS
BROUGHT TOGETHER
to meet retailers’ needs
in terms of marketing,
equipment, layout, design
and technologies for points
of sale.
SYNERGY OF 2 TRADESHOWS
FOR A BETTER VISION
OF THE SECTOR’S
FUTURE CHALLENGES
Pavilion 3 Pavilion 2
DESTINATION PARIS,
CAPITAL OF EXPERIENTIAL AND CONNECTED COMMERCE
+
EQUIPMAG joins PARIS RETAIL WEEK dynamic,
the global event for off- and on-line retail launched
in 2015 which will reach its full magnitude in 2016.
This unique concept of «brick and click» presents all faces of
today retail and takes into account the entire value chain which
is the future of the sector: big data, omnichannel CRM, mobile
interactions, indoor geolocation, new distribution models...
From 12 to 14 September 2016, Paris Retail Week
will highlight the French Expertise and will be the only event
in Europe to meet the cross-channel challenges of retailers
and e-retailers, for a global commerce.
AND
SO MUCH
MORE!
1,000 PARTICIPATING
COMPANIES
50,000
VISITORS EXPECTED
OVER 300 CONFERENCES
+ Awards
+ Store tours
+ Partners events
+ A networking evening
STRONG ENTERTAINMENT
FOR AN EXCEPTIONAL SHOW!
Live the Digital & Physical Experience!
EQUIPMAG 2016 is the must-visit event
in France to decipher trends through
exhibitors, experts and partners.
START-UP VILLAGE
A tailor-made service for innovative start-up
who want to meet retail decision-makers (subject
to eligibility).
DIGITAL(IN)STORE AREA
The most technological POS products and
services: digital marketing and mobility, social
commerce, new payment systems, business
intelligence plus intelligent furniture, innovative
merchandising and special lighting.
RETAIL CONSULTING AREA
Companies working in retail design, brand image,
e-retail, web marketing, merchandising, category
management and more are here to help visitors
create a consistent and fluid brand experience at
all points of contact.
*Among Equipmag 2014 partners: Club Enseigne & Innovation, CCI France, Club Génération Responsable,
CNCC, CMD, Commerce Magazine, E-Commerce Magazine, FCA, FEVAD, FFF, IFLS, INfluencia, Institut Français
du Design, Institut pour la Ville et le Commerce, Journal du Net, Journal du Textile, Les Echos, LSA, Nielsen
Tradedimension, Perifem, Points de Vente, Procos, Retail Design Institute, UDA…)
PARTNER VILLAGES
Members of these two associations, EQUIPMAG’s
long-term partners, will showcase their expertise
to help retailers to invest smarter and share their
views of current and future retail challenges.
UNPRECEDENTED ENTERTAINMENT
WILL HIGHLIGHT THE VARIOUS
ASPECTS OF TRADE AND THE FUTURE
CHALLENGES OF RETAILERS
to offer to consumer a seamless client path:
design, circular economy, lighting, window, pop-
up store, experiences, connected store...
A TARGETED COMMUNICATION PLAN
AN OVERDRIVE COMMUNICATION
PRESS AND
INSTITUTIONAL
PARTNERSHIPS*
DIRECT
MARKETING INTERNATIONAL
PROMOTION
SOCIAL NETWORKS
MEDIA
RELATIONS
Over 1,000
contacts
(journalists and
bloggers)
Targeted campaigns
in Germany, Belgium,
Spain, the Netherlands,
United Kingdom
WEBSITE
MOBILE SITE
MOBILE APP
www.equipmag.com
Mailing, emailing
and phoning towards
+300 000 contacts
in France and abroad
Promotion built on the influence of 2 renowned shows:
EQUIPMAG and E-Commerce Paris.
An on- and off-line communication campaign declined spread
from July 2015 to September 2016.
STRONG COMMUNICATION
IN LINE WITH THE EVENT
Sources:2014visitors/exhibitorsdemographicsandsurveys
Photocredit:Anne-EmmanuelleThion-Fotolia-Design:
YOUR KEY CONTACTS
Gracinda DE JESUS BRUNO
Exhibition Deputy Director
Tel: +33 (0)1 76 77 12 94
gracinda.dejesusbruno@comexposium.com
Jérôme PRAUD
Account Manager
Tel: +33 (0)1 76 77 12 69
jerome.praud@comexposium.com
STAY CONNECTED!
ONLINE REGISTRATION
Save time! Check out our rates, run
your simulations and register online at
services.equipmag.com
Benefit from special rates!
1st
early bird rate if you register
before 29/12/2015
2nd
early bird rate if you register
before 15/03/2016
@EquipmagShow - #equipmag
COMEXPOSIUM
70, avenue du Général de Gaulle - 92058 Paris La Défense Cedex
T +33 (0)1 76 77 11 11 - F +33 (0)1 53 30 95 34 - contact@comexposium.com
SAS au capital de 60 000 000 euros – 316 780 519 RCS Nanterre
an event by
Paris, capital of connected commerce
#ParisRetailWeek
www.parisretailweek.com

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Brochure EQUIPMAG 2016

  • 2. The EQUIPMAG 2016 edition offers plenty of novelties! Strengthened in its market positioning in equipment and technology for the point of sale by a unique products offer, the No. 1 retail tradeshow in France accelerates its dynamic towards experiential and connected commerce: Co-location with E-Commerce Paris, Europe’s largest exhibition dedicated to e-commerce, under the aegis of PARIS RETAIL WEEK. A new hall at Porte de Versailles, Pavilion 3, connected to Pavilion 2 hosting E-Commerce Paris, to optimize visitor flows. ALL ASPECTS OF RETAIL TO ENHANCE CUSTOMER EXPERIENCE +8% MORE SURFACE OF STANDS IN 2014 +33% MORE VIP VISITORS (Top management from businesses and brands) 49% OF VISITING RETAILERS say this is the only show they visit PROOF IN 3 POINTS ATTENDED BY 25,000 PROFESSIONALS POINT OF SALE DIGITAL CUSTOMER EXPERIENCE ++ CEO / MD / Store Manager / General Manager Marketing / Communication / Sales Department IT / Software Design / Internet / E-commerce Procurement Department Development / Expansion TOP 5 OF DECISION-MAKING ATTENDEES 29% 27% 13% 10% 7% ALL BUSINESS SECTORS Pharmacy / hygiene / Health Hi-Fi / Video / Photo / Multimedia Publishing / CD / Stationery / Press Restaurant / Bar / Tobacconist / Hotel Bank / Insurance / Services Sport / Leisure / Toys Fragrance / Cosmetics / Beauty DIY / Gardening / Pets Household goods: Furniture / Homeware / Home appliances Office automation / Telephony / Computer systems Fashion and personal items: Textiles / Accessories / Optics / Jewellery / Watches Food / Beverages Multi-products 7% 7% 5% 2% 14% 9,5% 19% 23% 1,5% 1,5% 3% 3,5% 4% SALES FLOOR REPRESENTATIVENESS < 120sqm 120-400sqm 400-2,500sqm > 2,500sqm 36% 24% 21% 19% OF ATTENDEES SAY THEY VISIT THE SHOW WITH AN INVESTMENT PROJECT FOR THE FOLLOWING YEAR. 61% Integration of Digital(in)Store as a specific space for the latest new offers dedicated to the digitalization of stores. New entertainment and festive events in preparation. Increasing internationalization of the event. From 12 to 14 September 2016, EQUIPMAG will be the retail leader gathering with the most extensive offer on the value chain of trade and distribution! Takepartinthesethreedaysofbusiness, rich in content, with networking and discovery! A unique opportunity for you to present your solutions, services and products to 25,000 professionals looking for innovative partners. Face the challenges of tomorrow! Sophie Lubet Retail Department Director
  • 3. A UNIQUE OPPORTUNITY TO MEET YOUR FUTURE CLIENTS AUTOMOBILE AUTOBACS, AUTODISTRIBUTION, CARGLASS, MICHELIN MIDAS, NORAUTO, PSA, RENAULT, SPEEDY BANKING & INSURANCE ALLIANZ SHOP, BANQUE ACCORD, BANQUE PALATINE, BANQUE POPULAIRE, BNP PARIBAS, BPCE, BRED, CAISSE D’ÉPARGNE, CARREFOUR BANQUE, CRÉDIT AGRICOLE, CRÉDIT DU NORD, CRÉDIT FONCIER, CRÉDIT MUTUEL, GENERALI, GROUPAMA, LA BANQUE POSTALE, LA POSTE, LCL - LE CRÉDIT LYONNAIS, MAPA, SOCIÉTÉ GÉNÉRALE DEPARTMENT STORES BHV, BHV MARAIS, GROUPE GALERIES LAFAYETTE, LE BON MARCHÉ, PRINTEMPS FASHION, TEXTILES 1.2.3, AGNÈS B., AIGLE, AMERICAN VINTAGE, ANN TUIL, ANTONELLE, ARMAND THIERRY, ARMOR LUX, AUBADE, AUBERT, BA&SH, BABOU, BEAUMANOIR, BENETTON, BRICE, BURTON OF LONDON, C&A, CACHE CACHE, CAMAÏEU, CAROLL, CATIMINI, CELIO, CHANTELLE, CHRISTINE LAURE, COMME DES GARÇONS, COMPLICES, COMPTOIR DES COTONNIERS, COP.COPINE, COTON DOUX, CYRILLUS, DAMART, DARJEELING, DE FURSAC, DEGRIFFSTOCK, DEVANLAY, DEVERNOIS, DEVRED, DIESEL, DISTRI CENTER, DU PAREIL AU MÊME, EDEN PARK, ELEVEN PARIS, ESPRIT, ETAM, ETAM LINGERIE, EURODIF, FAST RETAILING, FATHER AND SONS, GAP, GEMO, GÉRARD DAREL, GRAIN DE MALICE, GROUPE ZANNIER- ZGENERATION, G-STAR, H&M, H3M - LA COMPAGNIE DES PETITS, HAPPYCHIC (BRICE), HOLLISTER, ID GROUP, IKKS, INDITEX - ZARA, ISABEL MARANT, JACADI, JACQUELINE RIU, JENNYFER, JONAK, KAPORAL, KENZO, KIABI, KOOKAÏ, LACOSTE, LE SLIP FRANÇAIS, LISE CHARMEL, LITTLE MARCEL, MAT DE MISAINE, MERCI, MIM, MINELLI, MISE AU GREEN, MOA, NAF NAF, NEW LOOK, NOZ, ORCHESTRA, PAUL & JOE, PAULE KA, PETIT BATEAU, PIMKIE, PRINCESSE TAMTAM, PROMOD, SERGENT-MAJOR / NATALYS, SIMONE PÉRÈLE, SYMPA, TALLY WEIJL, TAPE À L’ŒIL, TARA JARMON, TARTINE & CHOCOLAT, TERRITOIRE REDSKINS, THE KOOPLES, VET AFFAIRES, VIVARTE, ZADIG & VOLTAIRE, ZAPA, ZARA FOOD & BEVERAGES BANETTE, CHOCOLATERIE MONBANA, COCA COLA FRANCE, COMPTOIR COMMERCIAL D’ORIENT, COMPTOIR DU CAVIAR, CONFISERIES LEONIDAS, CONSERVERIE LA BELLE ILOISE, DE NEUVILLE, FAUCHON, FERRERO FRANCE, GENERAL MILLS, HARIBO, HEINEKEN, JEFF DE BRUGES, LA GRANDE EPICERIE DE PARIS, LA MAISON DU CHOCOLAT, LENÔTRE, MAXIMO, MONDELEZ, NESPRESSO, NESTLÉ PURINA, NICOLAS, PICARD SURGELÉS, PIERRE HERME,ROYALCANIN,RUNGISMARCHEINTERNATIONAL, SEGAFREDO ZANETTI, ST MICHEL, THIRIET, THOMAS TRAITEUR, VALETTE FOIE GRAS, YOPLAIT HANDIWORK, GARDENING, PETS ANIMALIS, BIGMAT, BOTANIC, BRICO DÉPÔT, BRICOMAG, BRICOMAN, BRICOMARCHÉ, BRICORAMA, CASTORAMA, COULEURS DE TOLLENS, ÉQUIP’JARDIN, GAMMVERT, GEDIMAT, INTERFLORA, JARDILAND, LA PLATEFORME DU BÂTIMENT, LAPEYRE, LEGRAND, LEROY MERLIN, MONCEAU FLEURS, MR. BRICOLAGE, POINT P., TRUFFAUT, WELDOM HIFI, VIDEO, PHOTO, MULTIMEDIA BANG & OLUFSEN, BIGBEN CONNECTED, CULTURA, EASY CASH, LOEWE, PHOTOMATON HOUSEHOLD EQUIPMENT, FURNISHING, DECORATION, HOUSEHOLD APPLIANCES ADEO SERVICES, 4 MURS, ALINÉA, BATH BAZAAR, BRISACH, BUT, CARRÉ BLANC, CASA, CONFORAMA, CUISINES CENTER, DU BRUIT DANS LA CUISINE, ESPACE REVÊTEMENTS, FLY, GAUTIER, GIFI, GROUPE SEB FRANCE, GUY DEGRENNE, HABITAT, HEMA, IKEA, LOGITEC, L’UNIVERS DE LÉO, MAISONS DU MONDE, MOBILIER DE FRANCE, MUJI FRANCE, PYLONES, ROCHE BOBOIS, SAINT- MACLOU, TISSUS DES URSULES, YELLOWKORNER, ZODIO JEWELLERY & HOROLOGY CLEOR, DIDIER GUÉRIN, FRED PARIS, LOUIS PION, PANDORA, SWAROVSKI, SWATCH GROUP FRANCE, TEMPKA, TIFFANY&CO LUXERY BOUCHERON,CHANEL,CHRISTIANDIORCOUTURE,CHRISTIAN LOUBOUTIN,ÉRICBOMPARD,FENDI,GUCCIFRANCE,HERMÈS, LANCEL, LANVIN, LONGCHAMP, LOUIS VUITTON, LVMH, MARC JACOBS, MONTBLANC, NINA RICCI, SISLEY, VANESSA BRUNO MASS DISTRIBUTION 8 A HUIT, ALDI, ATAC, AUCHAN, BIO C’ BON, BIOCOOP, CARREFOUR, CARREFOUR MARKET, CASINO, CHRONODRIVE, COLRUYT FRANCE, COOP, CORA, DELHAIZE, DIA, E. LECLERC, FRANPRIX, GRAND FRAIS, GROUPE MAGASIN GÉNÉRAL, GROUPEMENT DES MOUSQUETAIRES INTERMARCHÉ, LEADER PRICE, LIDL, METRO CASH & CARRY, MONOPRIX, NATURALIA, NATUREO, NETTO, OOSHOP, PROMOCASH, PROXI, SIMPLY MARKET, SUPERMARCHÉ SITIS, SUPERMARCHÉS G20, SUPERMARCHÉS MATCH, SYSTÈME U OFFICE EQUIPMENT, TELEPHONY, IT BOULANGER, BOUYGUES TELECOM, BUREAU VALLÉE, CANON, CARTRIDGE WORLD, CASH CONVERTERS, COPYMAGE, COPY-TOP, COYOTE, DARTY, GROSBILL, LICK, NUMÉRICABLE, OFFICE DÉPÔT, ORANGE, PHONEVALLEY, PIXMANIA, SFR, THE KASE, THE PHONE HOUSE, TOPOFFICE, VIRGIN MOBILE PERFUMES, COSMETICS, BEAUTY ALEXANDRE DE PARIS - BAILLY CREATIONS, BEAUTY STORE, BEAUTY SUCCESS, BOURJOIS, CINQ MONDES, CLARINS, COTY, DESSANGE INTERNATIONAL, DOUGLAS, DR PIERRE RICAUD, ESTÉE LAUDER, HUYGENS, LANCÔME, L’OCCITANE EN PROVENCE, L’ORÉAL,MACCOSMETICS, MAKEUPFOREVER, MARIONNAUD, NOCIBÉ, PARFUMS CARON, PARFUMS DIOR, PEGGY SAGE, POINT SOLEIL,SEPHORA,YVESROCHER PHARMACY, HYGIENE, HEALTH, OPTICS ALAINAFFLELOU,AMPLIFON,ATOL,AUDIKA,AUDIOPTIC, CRAMIF, GENERAL D’OPTIQUE, GRANDVISION, KRYS, LISSAC OPTICIEN, NOVARTIS, OPTIC 2000, OPTICAL CENTER, PARASHOP, SOLARIS PUBLISHING, DISKS, STATIONARY, MEDIA BIC,CHAPITRE,FRANCELOISIRS,GIBERTJEUNE,LAMARTINE, LIBRAIRIE EYROLLES, PRISMA MEDIA, RELAY, FNAC RESTAURANTS, BARS, TOBACCO, HOSTELS ACCOR, AGAPES RESTAURATION, AU BON COIN, AUTOGRILL, BRASSERIES KRONENBOURG, BUFFALO GRILL, CLASS CROUTE, COURTEPAILLE, DOMINO’S PIZZA, ELIOR CONCESSIONS, EXKI, FLUNCH, GROUPE FLO, HOTEL BEST WESTERN, IL RISTORANTE, ILLY CAFFE, KFC, LA CROISSANTERIE, MC DONALD’S, PLANET SUSHI, POMME DE PAIN, PRÊT À MANGER, QUICK, RITZ PARIS, SUSHISHOP SERVICES AIR LIQUIDE, 5 A SEC, ALTAREA COGEDIM, BUTAGAZ, CENTURY21, HOMEBOX, KIALA, MAIRIE DE PARIS, MANPOWER, ROC ECLERC, SODEXO, TOTAL SHOES, LEATHERWORK, ACCESSORIES ANDRÉ, ARTHUR & ASTON, BATA, CHAUSSÉA, CHAUSS- MARQUES, COMPAGNIE EUROPEENNE DE LA CHAUSSURE, DESMAZIERES, ERAM, FINSBURY, LA HALLE AUX CHAUSSURES, LANCASTER, MAC DOUGLAS, RAND FRÈRES - LOLLIPOPS, SAN MARINA - MINELLI, TIE RACK FRANCE SPORTS, LEASURE, TOYS BILLABONG, CULTURE VÉLO, DECATHLON, DISNEYLAND PARIS,FABER-CASTELL,FDJ,FOOTLOCKER,FUTUROSCOPE, GAUMONT PATHÉ, GO SPORT/COURIR, INTERSPORT, JOUÉCLUB, KING JOUET, LA GRANDE RÉCRÉ, LE COQ SPORTIF, LUDENDO GROUPE, MICROMANIA, NATURE ET DÉCOUVERTES, NIKE, OXBOW, OXYBUL ÉVEIL & JEUX, OXYLANE, PARC ASTÉRIX, PARC DU FUTUROSCOPE, PMU, PUMA, QUIKSILVER, REPETTO, ROLAND GARROS, SALOMON, SPORT 2000, STADE DE FRANCE, TOYS’R’US, VTECH, WONDERBOX TRAVELS, TOURISM, TRANSPORTS AÉROPORTS DE PARIS, AIR FRANCE, BRITTANY FERRIES, CENTRE POMPIDOU, CLUB MED, COMITÉ REGIONAL DU TOURISME PARIS IDF, EUROPCAR INTERNATIONAL, HERTZ FRANCE, IDTGV, KEOLIS, PIERRE ET VACANCES, CENTERPARCS, PROMOVACANCES KARAVEL, RATP, RELAIS ET CHÂTEAUX, SNCF, THOMAS COOK Sample list of EQUIPMAG 2014 visitors.
  • 4. We met many clients, prospects and suppliers at the stand with quality contacts and real projects. Tristan De Sevin President, Lindera Group SES exhibits all over the world from New York to Hong Kong. The “Paris step” with its show Equipmag is always a special time for us. This is our home: the company is French and the electronic shelf label market started in France and is still the top international market as most French distributors now use it. It’s a unique opportunity to present our latest innovations to the market, some of which have already won awards from prestigious panels put together by the Equipmag organisation. Guillaume Portier Marketing Director, Store Electronic Systems Equipmag is still a reference for all supply sectors in France: we enjoy meeting a large number of distributors who are looking for a wide variety of solutions for their points of sale. The 3-day format is efficient and the biannual event is perfect for tracking innovations in the market. Marie-Hélène Pigis Marketing Manager, Toshiba Global Commerce Solutions TRATO welcomed many quality contacts, clients and prospects. We signed new deals right after the show. Guillaume PICHA Managing Director, Groupe Trato - TLV TESTED AND APPROVED BY EXHIBITORS BREAKDOWN OF EXHIBITORS BY SECTOR 82% OF EXHIBITORS HIGHLY PRAISED THE STANDARD OF VISITORS IN 2014 3/4 PLAN TO RENEW THEIR PARTICIPATION IN 2016 MARKETING - POS LAYOUT - EQUIPMENT TECHNOLOGY37% 50% 13% INTERNATIONAL REACH The most prominent exhibiting countries outside France: Belgium, Germany, China, United Kingdom, The Netherlands Plus: Spain, Italy, Turkey, USA, Austria, Poland, Switzerland, Portugal, Taiwan, Hong Kong, Japan, Canada, Israel, Greece, Sweden, Norway, Luxembourg
  • 5. 8 6 4 3 7 5 2 1 Rue de Vaugirard R ue Ernest-Renan Rue d’Ouradour-sur-Glane Rue Lecourbe Boulevard Lefebvre Rue du Ham eau AvenuedelaPortedelaPlaine Rue Gas ton-Boissier Ruedu4Septembre Ru e duMoulin Rue Marcel-Yol Rue Desnouettes R ue de la Porte d’Issy Rue Desnouettes RueOlivier-de-Serres PARIS ISSY MOUL VANVES Boulevard périphérique Avenue Ernest-R en an Boulevard Victor Rue Louis-Vicat PALAIS DES SPORTS Balard - Lecourb 3 Georges Brassens 3 Desnouettes 2 39 Porte de Versailles Parc des Expositions 12 3 80 39 39 Po Po Desnouettes - Vasco de Gama Vaugirard - Croix Nivert 39 Porte A tor Porte T Porte V Porte L R RRue Le Balard 393993939 3 DDDDeesn uettes -ue 9 T AAAven e Ern ooulevvaa S BBBBBoo orte V BBBBBooouuleva aineee SPORT P L Accès piétons Station de tramway / Tramway station Station Vélib’ / Cycle hire point Arrêt de bus / Bus stop Station de métro / Metro station Borne de taxis / Taxis stand Portes piétonnes principales Main pedestrian gates P M Porte A Sta Bo Travelators / Moving walkways P st i n cc ss Pavillons / Pavilions1 Voir la photo / See the photo uee de Vaugirard Ruee dduu H Rue Desn Rueue DeDesnouettes PARIS 39 VaugirardVaugirard - Croix NivertCroix NivertCroix Nivert R RRRuu ee ddduuuMoulin Moulin Moulin Moulin Rue Marcel-Yol Rue Marcel-Yol Rue Marcel-Yol Rue Marcel-Yol ANVESANVESANVES nee IN 2016, ENTER IN THE NEW WORLD OF EXPERIENTIAL RETAIL • Fittings / Shop window fittings • Experiential fittings • Internal architecture • Decoration / Ambience • Eco-design • Presentation / Event stand • Project management • Materials / Floor / Wall / Ceiling • Automatons • Beacon / NFC / RFID / Wifi • Body scanners / Heightened reality • Checkout & POS terminal / Self-checkout • Labelling / Coding • Software programmes / Packages / ERP • Computerised banking / Contactless payment / Digital wallet / E-payment / M-payment / Secure payment • Self-scanning • Card and payment solutions • Printing solutions: software, 3D… • Weighing systems • Data entry systems • Security and sending systems FITTINGS TECHNOLOGY • Click and collect • Air conditioning / Ventilation / Heating • Vending machines • Lighting / LEDs • Safety Equipment • Kitchen equipment • Drive equipment • Specialised retail store equipment (trolleys, baskets, etc.) • Specialised textile industry equipment (mannequins, coat hangers, racks, etc.) • Display chillers • Furnishings / Shop windows • Shelving • Promotion / Sales presentation • Interactive terminals • POS advertising components / Accessories • Digital media / Digital signage • POS advertising and information • Touch tables / Touch screens • Signs • Digital printing • Olfactory marketing • Commercial furniture • POS social marketing • Promotional items / Bags • Signage • Sound marketing • Interactive shop window EQUIPMENT MARKETING - POS ADVERTISING • Audit / Consultancy • Advertising agency • Consulting firm / Agency • Design agency / Commercial architecture consulting firm • Merchandising agency / Category management • E-retail agency (web to shop) • Relationship marketing agency • Strategy consulting / Management consulting • Education / Sales forces / Recruitment • Study / Survey institutes • Maintenance companies SERVICES • Return management (reverse logistics) • Warehouse management / Stock management / Financial management • Predictive tools / Statistical tools / Multi-channel analysis • RFID / Traceability • Multi-channel distribution logistics • Logistics software / Supply chain • Transport / Deliveries / Order management / Handling LOGISTICS - SUPPLY CHAIN • Mobile applications • Business intelligence • Coupons / Gift vouchers • CRM / Loyalty systems • Data / Effectiveness measurement / Processing / BDD • Decision-making software / Cloud • Global positioning • Geomarketing • Mobile shopping / M-commerce • Full multi-channel internet solutions web in-store • Social commerce / Email marketing CUSTOMER RELATIONS - DIGITAL MARKETING - M-COMMERCE • Associations • Institutional bodies • Risk prevention organisations and control • Financial bodies • Professional bodies / Professional associations • Press INSTITUTIONS PROFESSIONAL BODIES ASSOCIATIONS - PRESS n NEW HALL! See you in Pavilion 3 at the Paris expo Porte de Versailles Exhibition Centre JOIN THE 500 EXHIBITORS BROUGHT TOGETHER to meet retailers’ needs in terms of marketing, equipment, layout, design and technologies for points of sale.
  • 6. SYNERGY OF 2 TRADESHOWS FOR A BETTER VISION OF THE SECTOR’S FUTURE CHALLENGES Pavilion 3 Pavilion 2 DESTINATION PARIS, CAPITAL OF EXPERIENTIAL AND CONNECTED COMMERCE + EQUIPMAG joins PARIS RETAIL WEEK dynamic, the global event for off- and on-line retail launched in 2015 which will reach its full magnitude in 2016. This unique concept of «brick and click» presents all faces of today retail and takes into account the entire value chain which is the future of the sector: big data, omnichannel CRM, mobile interactions, indoor geolocation, new distribution models... From 12 to 14 September 2016, Paris Retail Week will highlight the French Expertise and will be the only event in Europe to meet the cross-channel challenges of retailers and e-retailers, for a global commerce. AND SO MUCH MORE! 1,000 PARTICIPATING COMPANIES 50,000 VISITORS EXPECTED OVER 300 CONFERENCES + Awards + Store tours + Partners events + A networking evening
  • 7. STRONG ENTERTAINMENT FOR AN EXCEPTIONAL SHOW! Live the Digital & Physical Experience! EQUIPMAG 2016 is the must-visit event in France to decipher trends through exhibitors, experts and partners. START-UP VILLAGE A tailor-made service for innovative start-up who want to meet retail decision-makers (subject to eligibility). DIGITAL(IN)STORE AREA The most technological POS products and services: digital marketing and mobility, social commerce, new payment systems, business intelligence plus intelligent furniture, innovative merchandising and special lighting. RETAIL CONSULTING AREA Companies working in retail design, brand image, e-retail, web marketing, merchandising, category management and more are here to help visitors create a consistent and fluid brand experience at all points of contact. *Among Equipmag 2014 partners: Club Enseigne & Innovation, CCI France, Club Génération Responsable, CNCC, CMD, Commerce Magazine, E-Commerce Magazine, FCA, FEVAD, FFF, IFLS, INfluencia, Institut Français du Design, Institut pour la Ville et le Commerce, Journal du Net, Journal du Textile, Les Echos, LSA, Nielsen Tradedimension, Perifem, Points de Vente, Procos, Retail Design Institute, UDA…) PARTNER VILLAGES Members of these two associations, EQUIPMAG’s long-term partners, will showcase their expertise to help retailers to invest smarter and share their views of current and future retail challenges. UNPRECEDENTED ENTERTAINMENT WILL HIGHLIGHT THE VARIOUS ASPECTS OF TRADE AND THE FUTURE CHALLENGES OF RETAILERS to offer to consumer a seamless client path: design, circular economy, lighting, window, pop- up store, experiences, connected store... A TARGETED COMMUNICATION PLAN AN OVERDRIVE COMMUNICATION PRESS AND INSTITUTIONAL PARTNERSHIPS* DIRECT MARKETING INTERNATIONAL PROMOTION SOCIAL NETWORKS MEDIA RELATIONS Over 1,000 contacts (journalists and bloggers) Targeted campaigns in Germany, Belgium, Spain, the Netherlands, United Kingdom WEBSITE MOBILE SITE MOBILE APP www.equipmag.com Mailing, emailing and phoning towards +300 000 contacts in France and abroad Promotion built on the influence of 2 renowned shows: EQUIPMAG and E-Commerce Paris. An on- and off-line communication campaign declined spread from July 2015 to September 2016. STRONG COMMUNICATION IN LINE WITH THE EVENT
  • 8. Sources:2014visitors/exhibitorsdemographicsandsurveys Photocredit:Anne-EmmanuelleThion-Fotolia-Design: YOUR KEY CONTACTS Gracinda DE JESUS BRUNO Exhibition Deputy Director Tel: +33 (0)1 76 77 12 94 gracinda.dejesusbruno@comexposium.com Jérôme PRAUD Account Manager Tel: +33 (0)1 76 77 12 69 jerome.praud@comexposium.com STAY CONNECTED! ONLINE REGISTRATION Save time! Check out our rates, run your simulations and register online at services.equipmag.com Benefit from special rates! 1st early bird rate if you register before 29/12/2015 2nd early bird rate if you register before 15/03/2016 @EquipmagShow - #equipmag COMEXPOSIUM 70, avenue du Général de Gaulle - 92058 Paris La Défense Cedex T +33 (0)1 76 77 11 11 - F +33 (0)1 53 30 95 34 - contact@comexposium.com SAS au capital de 60 000 000 euros – 316 780 519 RCS Nanterre an event by Paris, capital of connected commerce #ParisRetailWeek www.parisretailweek.com