ConsumerLand is a place where consumers are presented with many choices of products, as over 58,000 new products are introduced worldwide each year and $285 billion is spent on advertising. However, 81% of consumers cannot name one of the top 50 products, showing that the abundance of options may be overwhelming. To be successful, companies must break through the clutter to reach and empower consumers, who trust other consumers over brands, as word of mouth is a more influential information source than advertisements.