Responsible Tourism Reporting
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This document discusses responsible tourism reporting. It provides an overview of what responsible tourism reporting is, what is involved in the process, and why organizations should undertake it. Responsible tourism reporting involves an organization creating a document to measure and report on their social and environmental claims and impacts over time. It requires developing parameters to evaluate claims, collecting both numerical data and stories, analyzing the results, and publishing the report for stakeholders. The benefits cited include benchmarking responsible actions, guiding future plans, and improving marketing. The document offers examples of different types of claims an organization could make in their report, from easy metrics like gender balance to more complex issues like cultural impact.
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Responsible Tourism Reporting
- 1. Prove your Responsible Action Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 2. about socialtours Five time Responsible Tourism Awards nominated Travellers from at least 30 countries, aged from 5 years to 85 years Over 150 direct stakeholders Offering trips in Nepal, Tibet, Bhutan and India One of the few travel companies to start with CSR principles Yearly, we manage over USD 30,000 travel Raj Gyawali philanthropy / raised through events Founder Director Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 3. about socialtours Mentions in Lonely Planet, National Geographic Adventure, UNWTO Publication on Sustainable Travel Companies in Asia, and several media IMPORTANTLY, pioneered the development of the Responsible Tourism Reporting with Jenefer Bobbin & Harold Goodwin in 2008/2009 First Report out in 2009. Second one in draft stage now. Coming out soon Companies in the UK, India and Nepal following this system of reporting at present. Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 4. the attempt today What is this? What’s involved? Why do it? Where do I start? Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 5. what is RT reporting? A DOCUMENT Written by the Organization Claims measured using parameters custom built for organization Can be externally audited Fits all sizes (and types) oforganisations Meant for the industry and your clients, but most importantly for you! Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 6. what’s involved? MAKING THE CLAIM(s) / RT Policy Developing parameters to measure them Collecting data (numerical as well as stories) Analyzing the data Developing and writing the Document Putting it out there for all to see! Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 7. why do it? Benchmarking Responsible actions Controlling Actions Bring skeletons out from the closet Give Directions for the future Makes the company more dynamic Side-effects: Marketing Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 8. where do I start? Make an RT CLAIM! Of course, KEEP it REAL! Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 9. types of claims EASY CLAIM – Gender Balance Count number of women and men in the organisation. Report it over the years. MODERATE CLAIM – Fuel Replacement Start a compost / biogas plant in your hotel – Report using a picture, and report on fossil fuel replaced using the bio-gas DIFFICULT CLAIM – Control on cultural Commodification, energy conservation Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 10. some examples? Whats your CLAIM? ENERGY CONSERVATION Solars to heat water Parameters to evaluate: Electricity Bills Audit report of energy saved Photographs / Videos Media or third party reports / article? Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 11. some examples? Whats your CLAIM? Use reusable PET bottles? Use Glass Jars / Bottles? Communicate Powerfully about the plastic menace ? Measure the ‘before and after’ difference? Create new stakeholders? (livelihood options?) Create ‘friendly’ competition in ‘destinations’? Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 12. some examples? Whats your CLAIM? EMPOWERMENT OF LOCAL COMMUNITIES: -Provide platform for promotions / sales of local handicrafts - Measure /quantify sales / support? Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 13. references www.socialtours.com > Responsible Tourism > Responsible Tourism Audit www.rtreporting.org www.thegreencircuit.net www.theblueyonder.com www.helptourism.com www.spitiecosphere.com www.grassroutesjourneys.com Responsible Tourism Reporting Responsible Tourism Clinic | ITB Asia, Singapore
- 14. Responsible Tourism Clinic | ITB Asia, Singapore