Residential Floor Care Collateral Suite
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This document provides an overview and table of contents for marketing assets available to residential floor care franchisees. It includes assets for wood floor, carpet, air duct, tile and grout, and upholstery cleaning. For each category, ad slicks, postcards, leave-behinds, email templates, stock photography, and door hangers are available for franchisee use through the MarketingConnection and Brand Fulfillment Center platforms. The assets are designed to help franchisees promote their residential floor care services through various marketing channels.
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Residential Floor Care Collateral Suite
- 1. Residential Floor Care: MARKETINGASSETS WOOD FLOOR • CARPET •AIR DUCT •TILE &GROUT • UPHOLSTERY
- 2. Table of Contents Wood Floor Ad Slicks 4 Postcards 5 Leave-Behind 6 Leave-Behind Card 7 Email Templates 8 Stock Photography 9 Carpet Ad Slicks 11 Postcards 12 Leave-Behind 13 Leave-Behind Card 14 Email Templates 15 Stock Photography 16 Air Duct Ad Slicks 18 Postcards 19 Leave-Behind 20 Leave-Behind Card 21 Email Templates 22 Stock Photography 23 Tile & Grout Ad Slicks 25 Postcards 26 Leave-Behind 27 Leave-Behind Card 28 Email Templates 29 Stock Photography 30 Upholstery Ad Slicks 32 Postcards 33 Leave-Behind 34 Leave-Behind Card 35 Email Templates 36 Stock Photography 37 Door Hangers 38 Directory 39 Page 2 Table of Contents
- 3. Wood Floor
- 4. Ad Slicks—Residential Page 4 Wood Floor Available with and without a coupon Available on MarketingConnection and BFC
- 5. Postcards—Residential Each design offers taglines for three mailing types: former customer, prospect customer and seasonal. Available on MarketingConnection and BFC Wood FloorPage 5 EXAMPLE: Former: Little feet. Big damage. We revive wood floors. Prospect: He’s your best friend. But not your wood floors’. Seasonal: Springtime means Fido can play outside. And not dig your wood floors.
- 6. Leave-Behind—Residential Page 6 Wood Floor Available on MarketingConnection and BFC
- 7. Leave-Behind Card—Residential Page 7 Wood Floor Available on MarketingConnection and BFC Front Back
- 8. Email Templates—Residential Page 8 Wood Floor Available on MarketingCon- nection
- 9. Stock Photography—Residential Page 9 Wood Floor Available on MarketingConnection These photos represent stock photos purchased by Home Office and available for franchisee use. Based on the type of license associated with each stock photo, only certain photos are available in the Marketing Asset library.
- 10. Carpet
- 11. Ad Slicks—Residential Page 11 Carpet Available with and without a coupon Available on MarketingConnection and BFC
- 12. Postcards—Residential Page 12 Each design offers taglines for three mailing types: former customer, prospect customer and seasonal. Available on MarketingConnection and BFC Carpet EXAMPLE: Former: You’ve been busy. Good thing carpets don’t hold grudges. Prospect: Too bad erasers don’t work on carpet. Seasonal: Carpet is winter’s indoor playground. Is yours ready?
- 13. Leave-Behind—Residential Page 13 Available on MarketingConnection and BFC Carpet
- 14. Leave-Behind Card—Residential Page 14 Available on MarketingConnection and BFC Carpet Front Back
- 15. Email Templates—Residential Page 15 Available on MarketingCon- nection Carpet
- 16. Stock Photography—Residential Page 16 Carpet Available on MarketingConnection These photos represent stock photos purchased by Home Office and available for franchisee use. Based on the type of license associated with each stock photo, only certain photos are available in the Market- ing Asset library.
- 17. Air Duct
- 18. Ad Slicks—Residential Page 18 Air Duct Available with and without a coupon Available on MarketingConnection and BFC
- 19. Postcards—Residential Page 19 Each design offers taglines for three mailing types: former customer, prospect customer and seasonal. Available on MarketingConnection and BFC Air Duct EXAMPLE: Former: Your floors look good as new. Maybe it’s time to look at your air ducts. Prospect: Home repairs starting to add up? Air duct cleaning can help extend the life of your HVAC. Seasonal: Spring cleaning is in the air. Start with your air ducts.
- 20. Leave-Behind—Residential Page 20 Available on MarketingConnection and BFC Air Duct
- 21. Leave-Behind Card—Residential Page 21 Available on MarketingConnection and BFC Air Duct Front Back
- 22. Email Templates—Residential Page 22 Air Duct Available on MarketingCon- nection
- 23. Stock Photography—Residential Page 23 Air Duct This photo represents stock photos purchased by Home Office and available for franchisee use. Based on the type of license associated with each stock photo, only certain photos are available in the Market- ing Asset library. Available on MarketingConnection
- 24. Tile & Grout
- 25. Ad Slicks—Residential Page 25 Tile & Grout Available with and without a coupon Available on MarketingConnection and BFC
- 26. Postcards—Residential Page 26 Available on MarketingConnection and BFC For Residential—Tile & Grout postcards, there are three design options available and each design has one tagline. Tile & Grout
- 27. Leave-Behind—Residential Page 27 Available on MarketingConnection and BFC Tile & Grout
- 28. Leave-Behind Card—Residential Page 28 Available on MarketingConnection and BFC Tile & Grout Front Back
- 29. Email Templates—Residential Page 29 Tile & Grout Available on MarketingCon- nection
- 30. Stock Photography—Residential Page 30 Tile & Grout Available on MarketingConnection These photos represent stock photos purchased by Home Office and avail- able for franchisee use. Based on the type of license associated with each stock photo, only certain photos are available in the Marketing Asset library.
- 31. Upholstery
- 32. Ad Slicks—Residential Page 32 Upholstery Available with and without a coupon Available on MarketingConnection and BFC
- 33. Postcards—Residential Page 33 Available on MarketingConnection and BFC For Residential-Upholstery postcards, there are three design options available and each design has one tagline. Upholstery
- 34. Leave-Behind—Residential Page 34 Available on MarketingConnection and BFC Upholstery
- 35. Leave-Behind Card—Residential Page 35 Available on MarketingConnection and BFC Upholstery Front Back
- 36. Email Templates—Residential Page 36 Upholstery Available on MarketingCon- nection
- 37. Stock Photography—Residential Page 37 Upholstery Available on MarketingConnection These photos represent stock photos purchased by Home Office and available for franchisee use. Based on the type of license associated with each stock photo, only certain photos are available in the Mar- keting Asset library.
- 38. Door Hangers—Residential Page 38 Door Hangers Available on MarketingConnection and BFC
- 40. © 2015 ServiceMaster Residential/Commercial Services L.P. All rights reserved.