Peter Sprenger gave a presentation at TU Eindhoven on reshaping business models. He discussed how the internet has evolved from an advertising medium to a search medium to a social and real-time medium. This real-time capability is becoming increasingly important and is enabling new areas for service and product innovations. Sprenger also covered how every industry is being impacted and how networking effects can strengthen dominance as users create more users and acceleration of new marketing effects. He concluded by discussing the SoLoMo principle of combining social, local and mobile aspects in business models.

1. TU EINDHOVEN
RESHAPING BUSINESS MODELS
NEW MEDIA, ENTREPRENEURSHIP AND INNOVATION PROGRAM
Eindhoven, 24 april 2014

2. 1965, 2 daughters, living in Nijmegen
Nijmegen, Rotterdam, MBA IBO, Harvard Business School
Ricoh, Rabobank NL, Arcadis, founder of three companies
Lecturer IBO and AOG school of management
@techonomy_nl
@petersprenger

3. 3

4. 4

5. 5

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7. 7

8. Internet (1995)
Advertising medium (2000)
Search medium (2002)
Social medium (2007)
Realtime medium (2012)
New
area
for
service
–
and
product
innova:ons

9. 9

11. 11

12. 12

13. 13

15. 15

16. 16

17. P’s in marketing
• Product
• Place
• Promotion
• Price

21. REALTIME
becomes
more
and
more
important

24. Shazam

26. 26

27. 27
Every industry
• Travel
• Music
• Books
• Entertainment
• Fashion
• Taxi
• Financial
• Electronics
• Hotels
• Gaming
• Retail
• Supermarkets
• Publishing
• Cars

28.
ONE
TO
MANY
MANY
TO
ONE

29. Networking effect

30. 30
Technology
Customers
Products/services

31. Networking effect
• Scale strengthens dominance
• Users creating users
• Acceleration of new marketing effects

33. Threadless.com

34. Ø 550.000 properties listed
Ø 6 million guest stays 2013

38. 38
… Pricing is changing dramatically
... Extreme low costs for new entrants in the market
… Shift of power in the economic value chain

39. Unbundling

40. Unbundling
• Solving a contradiction
• Transactions in smaller pieces
• Buying on impulse

44. 4
4

45. SoLoMo principal
Social, Local, Mobile

46. • Networking effect
• Unbundle
• SoLoMo

47. 47

48. 48

49. THANK YOU FOR
YOUR ATTENTION
@techonomy_nl
@petersprenger
Contact
me
any:me
on:

50. High end vs low end
VOLUME

51. Data
(interac:on)
Real:me
(speed)
Personal
(new
services)