Research_Instruments_and_Tools for JHS.pptx

1. RESEARCH INSTRUMENTS AND TOOLS
AND THEIR APPLICATION TO
BUSINESS

2. ACTIVITY – ICEBREAKER
Quick class poll:“Which snack would you
buy if given 50?”
₱
Students vote using hands or sticky notes.
Introduces students to data collection in a
fun way.

3. WHAT ARE RESEARCH INSTRUMENTS?
Tools used to collect information or
data.
Help businesses make decisions.
Research instruments allow us to
gather facts and opinions
systematically.
Example: A bubble tea shop asks customers what
new flavors they want.

4. WHY BUSINESSES NEED RESEARCH
 Understand customers
 Improve products/services
 Reduce risks in decision-making
Example: A store checks which items sell best
before restocking.

5. TYPES OF RESEARCH INSTRUMENTS
 Surveys
 Interviews
 Observation
 Questionnaires
Different instruments are used
depending on the research goal.
Example: A toy company uses focus groups for testing toys,
and checklists for inventory.

6. SURVEYS
Questions asked to many people;
Can be printed or online.
Helps businesses gather opinions
quickly.
Example: School cafeteria surveys students for snack
preferences.

7. INTERVIEWS
One-on-one questions for detailed
answers.
Provides in-depth insights.
Example: Clothing store interviews shoppers
about preferred styles.

8. OBSERVATION
Watching behavior without
asking.
Helps see actual behavior.
Example:Toy store observes which toys kids
pick most.

9. QUESTIONNAIRES
Written questions answered by
respondents.
Structured data collection.
Example: Bookstore asks students which
genres they prefer.

10. EXPERIMENTS
Changing variables to test outcomes.
Helps test strategies.
Example: Bakery tests two cupcake flavors.

11. FOCUS GROUPS
Small group discussions.
Useful for product testing.
Example:Toy company gathers children to test
a new toy.

12. DOCUMENT REVIEW
Analyzing existing records.
Helps learn from past data.
Example: Restaurant reviews past sales.

13. CHECKLISTS
Lists to track items or tasks.
Ensures no steps are missed.
Example: Store uses checklist for inventory.

14. CHOOSING THE RIGHT INSTRUMENT
Depends on research
goal, time, and
resources.
Example: Surveys for many people,
interviews for detailed info.

15. REAL-LIFE BUSINESS APPLICATION
Improve products and
services; Understand
customer needs.
Example: Clothing brand surveys teens to
know trending styles.

16. HOW STUDENTS CAN APPLY RESEARCH
School projects, fundraising
surveys, community
activities.
Example: Students survey classmates for
fundraising ideas.

17. ACTIVITY – CREATE A MINI SURVEY
In groups, design 3-5
questions.
Hands-on activity.

18. INTERPRETING DATA
Organize results in charts or
tables.
Look for trends.
Example: Most students prefer chocolate
snacks.

19. DISCUSSION AND REFLECTION
How did your survey help
you understand preferences?
Why is this important for
businesses?