1. The document analyzes the strengths, weaknesses, opportunities, and threats of the Apple iPod through a SWOT analysis. It identifies Apple's brand recognition as a strength and the iPod's higher price point as a weakness. Samsung is listed as a potential threat through cheaper MP3 phones. 2. A survey was conducted asking people about their music listening habits and preferred MP3 players. The iPod was generally considered the most popular brand, with 16-45 year olds listing genres like pop, rock, and hip hop as most listened to. 3. Three commercial ideas are proposed: a day in

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Strengths

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Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.

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.T An
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S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses

9. aly sis
.T An
.W.O
S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses They're more expensive than other MP3
player brands may be.

10. aly sis
.T An
.W.O
S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses They're more expensive than other MP3
player brands may be.
Opportunities

11. aly sis
.T An
.W.O
S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses They're more expensive than other MP3
player brands may be.
Opportunities The iPod offers more now than the
earlier generations did. It offers not
only Music but video, Apps and
internet.

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.T An
.W.O
S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses They're more expensive than other MP3
player brands may be.
Opportunities The iPod offers more now than the
earlier generations did. It offers not
only Music but video, Apps and
internet.
Treats

13. aly sis
.T An
.W.O
S
Strengths
Apple is a well known company/brand, therefore
it's more available than other brands and it's
more known then other brands may be.
Weaknesses They're more expensive than other MP3
player brands may be.
Opportunities The iPod offers more now than the
earlier generations did. It offers not
only Music but video, Apps and
internet.
Treats Samsung are a potential threat to
apple offering cheap MP3 phones.

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.T An
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S
Strengths
Weaknesses
Opportunities
Treats

17. For my primary research I created a
questionnaire asking people about their
mp3 player and also iPod as a product.
Here’s some of the feed back...

20. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer

21. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Raihan
17 Male iPod, R&B, Pop,
I think colour is really important .. It seemed that
iPod became popular with the colour choice you
Sony, iPhone iTunes Musical pop had. This whole idea of the colour of your iPod
defining your musical choices, your personality or
Samsung rock. just you as a person.

22. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Raihan
17 Male iPod, R&B, Pop,
I think colour is really important .. It seemed that
iPod became popular with the colour choice you
Sony, iPhone iTunes Musical pop had. This whole idea of the colour of your iPod
defining your musical choices, your personality or
Samsung rock. just you as a person.
Chelsea
16 Female iPod,
The music being played in the
Sony, iPhone iTunes Pop Punk
advert
Creative

23. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Raihan
17 Male iPod, R&B, Pop,
I think colour is really important .. It seemed that
iPod became popular with the colour choice you
Sony, iPhone iTunes Musical pop had. This whole idea of the colour of your iPod
defining your musical choices, your personality or
Samsung rock. just you as a person.
Chelsea
16 Female iPod,
The music being played in the
Sony, iPhone iTunes Pop Punk
advert
Creative
Soren
35ish Male The unusual an the
iPod iPhone iTunes Blues, unexpected. Tired of young
Classical, groovers, blocks of colours
Indie, etc. Break some conventions
Reggae, and challenge people's
Jazz assumptions. Maybe some
Lego hair characters?

24. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer

25. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer

26. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Elizabeth
17 Female hip hop,
iPod iTunes, Just something different and
iPod pop, pop
Nano YouTube not expected.
punk

27. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Elizabeth
17 Female hip hop,
iPod iTunes, Just something different and
iPod pop, pop
Nano YouTube not expected.
punk
Jacq
16 Male iTunes, Hard funky colours, fun and energetic. have
iPod
iPod Spotify, Rock, good up beat music and catchy.
Touch something different
youtube Indie

28. Age Gender In your If you What
Opinion, own an What do genre’s of
what iPod, you use
music do What would you like to see in
brands what to play
Qualitative are most one do music in
you listen
to most
iPod adverts
popular you your
own computer
Elizabeth
17 Female hip hop,
iPod iTunes, Just something different and
iPod pop, pop
Nano YouTube not expected.
punk
Jacq
16 Male iTunes, Hard funky colours, fun and energetic. have
iPod
iPod Spotify, Rock, good up beat music and catchy.
Touch something different
youtube Indie
Jon
45 Male iTunes, Electroni
iPod iPhone Spotify, c, Indie,
Last FM Humour, hand drawn
Pop, Pop
animation, great music, people
Punk,
enjoying themselves, cool
Punk,
typography
Reggae,
Soul, Jazz

30. 0 5 10 15 20 25
0 3 6 9 12 15
10 15
0 5 10 15 20 25

31. Quantitative
In your Opinion,
what brands are What genre’s of
most popular music do you listen
to most
0 5 10 15 20 25
If you own an
iPod, what one do
you own
0 3 6 9 12 15
What do you
10 15
use to play music
in your computer
Ages range from 16 - 45
0 5 10 15 20 25

32. 0 5 10 15 20 25
0 3 6 9 12 15
10 15
0 5 10 15 20 25

34. The history of Apple iPod

37. October 23rd, 2001
The very first iPod was released,
the iPod Classic 1st Generation.

38. October 23rd, 2001
The very first iPod was released,
the iPod Classic 1st Generation.
September 8th, 2010
The most resent iPod,
the iPod Touch 4th generation

64. iPod Touch 4th generation
released September 8th 2010
Capacity: 8, 32, 64 GB
Compatibility: Mac or Windows
Connection: USB
Battery Life (hours): Audio 40 - Video 7
-New thinner design including two cameras for face
time and HD video recording, retina display from
iPhone 4, Apple A4 Chip.

67. Previous iPod adverts

69. Commercial Idea

70. Commercial Idea

71. Commercial Idea
idea one!

72. Commercial Idea
idea one!
Journey: a day in the life of a
man; getting up, getting dressed,
putting his headphones in and
going out

73. Commercial Idea
idea one!
Journey: a day in the life of a
man; getting up, getting dressed,
putting his headphones in and
going out
idea two!

74. Commercial Idea
idea one!
Journey: a day in the life of a
man; getting up, getting dressed,
putting his headphones in and
going out
idea two!
Band playing a song: Guitar, bass
and drums fast shots and an up
beat song.

75. Commercial Idea
idea one!
Journey: a day in the life of a
man; getting up, getting dressed,
putting his headphones in and
going out
idea two!
Band playing a song: Guitar, bass
and drums fast shots and an up
beat song.
idea three!

76. Commercial Idea
idea one!
Journey: a day in the life of a
man; getting up, getting dressed,
putting his headphones in and
going out
idea two!
Band playing a song: Guitar, bass
and drums fast shots and an up
beat song.
Guitarist: guitar player on back
idea three! drop playing a song, fast shots. At
the end the video zoom’s out to
show it’s on the iPod.