The document discusses using an open source approach to improve the process of writing funding applications for Incubate Festival. It analyzes organizational prerequisites for a successful social media strategy, including having a culture of tasks and horizontal organizational structure. It then outlines the KOPTE model for creating a successful social network, focusing on knowledge, original content, passion, time investment, and managing the environment. The goal is to apply this open source approach to make the application process more collaborative, qualitative, and optimized.

1. Research: Working open source Barry Spooren

2. Incubate Festival ( www.incubate.org ) Utrecht School of the Arts ( www.hku.nl )

3. Research: Working open source Main question: "In which ways can working open source be applied to further professionalize, qualitatively improve and optimize writing funding applications for Incubate?"

4. Research: Working open source Analysis describes:

5. • Organizational preconditions for successfully using a social media strategy • The specific situation of Incubate, together with their Social Festival Model (SFM); www.socialfestivalmodel.org Research: Working open source

6. Research: Working open source Model used: KOPTE Source: Gyurka Jansen ( www.gyurka.nl )

7. Research: Working open source Focuses on the characteristics that require attention for creating a successful social network (strategy). KOPTE:

8. Research: Working open source But first…

9. Research: Working open source … Other organizational Preconditions:

10. Organizational culture Research: Working open source Culture of tasks seems most suitable for working open source

11. Organizational culture Research: Working open source “ Aimed at co-operation and reaching higher targets. Organization might be a little chaotic, but is also very flexible and creative. Personnel can make their own decisions up to a certain level.” Source: Harrison & Sanders

12. Organizational culture Research: Working open source Culture of tasks also rules Incubate: • Culture of hierarchy: 2 • Culture of roles: 2 • Culture of tasks: 6 • Culture of persons: 2

13. Research: Working open source Another organizational Precondition:

14. Research: Working open source Organizational structure Horizontal structure seems most suitable for working open source

15. Research: Working open source Organizational structure “ Marketing is, in its essence, a horizontal practice. Every customer interaction and partnership is marketing. Therefore, every employee is a marketeer. And all your data, that’s marketing too.” Source: John Battelle

16. Research: Working open source Organizational structure Incubate has a horizontal structure of people using the SFM:

17. Research: Working open source KOPTE: Knowledge Basically, knowledge about: • Social networks • The subject you’re dealing with

18. Research: Working open source Become moderator of your own network

19. Research: Working open source Emphasize on: • Connecting with people and getting them involved And for Incubate: • Customize: add interactive / social tools.

20. Research: Working open source KOPTE: Original content What’s the USP?

21. Research: Working open source Focus on added value… For your users.

22. Research: Working open source Implement social functions: • Make tools easy accessible • Create easy accessible subjects • Create extra value for the tools; stimulate user-interaction, get users visible.

23. Research: Working open source KOPTE: Passion Try to use social media on daily basis…

24. Research: Working open source … And keep your knowledge up-to-date. • Invest time to keep up with news • Apply & try out new social media • Attract & connect with others

25. Research: Working open source Keep an open mind

26. Research: Working open source KOPTE: Time Don’t underestimate the investment, time-wise

27. Research: Working open source And there are no shortcuts

28. Research: Working open source “ Nearly all marketers spending 6+ hours a week on social media marketing found exceptionally positive results.” (Social Media Marketing Industry Report)

29. Research: Working open source

30. Research: Working open source In terms of Incubate: • Head off the Marketing should focus on overall output. • Moderator should be someone in his direct assistance.

31. Research: Working open source And even more important: Project of fund raising has to be a cyclic process: • Don’t only focus on deadlines • Create a process for generating input from the environment

32. Research: Working open source KOPTE: Environment Organize and manage groups of users from the environment…

33. Research: Working open source … To start up interaction and get critical feedback

34. Research: Working open source Use other digital networks to promote your own

35. Interested in more results or background? Research: Working open source

36. Find the full analysis at: Research: Working open source

37. http://www.socialfestivalmodel.org/page/Working+open+source Research: Working open source

38. Research: Working open source And yes, it’s open source

39. Research: Working open source So contribute!

40. Research: Working open source Feel free to contact me: http://www.linkedin.com/in/barryspooren http://twitter.com/barryspooren Thanks!

41. Mark en Steijn, De cultuurtypen uit de cultuurtest van Harrison: http://www.markensteijn.com/organisatiecultuur.htm G. Jansen, 5 Stappen tot Social Network Succes (of: ‘KOPTE’): http://www.bijgespijkerd.nl/social-media/social-network-succes M. Stelzner, The Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses: http://www.whitepapersource.com/socialmediamarketing/report/ T. Chapman, Social network marketing, engagement marketing and brands: http://socialnetworkmarketinguk.com/ J. Battelle, Get horizontal, http://battellemedia.com/archives/004856.php and http://www.kicksforfree.nl/2009/03/16/get-horizontal/ Sources: Research: Working open source