Describes an approach to making Mass Collaboration work and introduces key challenges and projects we are doing at Mutopo, to test the theory.

1. Why you should care Outcomes People Tools Organization OPTO 10 Key Challenges Testing the Theory Our time together

2. How many of us work for Google?

3. How we made Amazon $2.7 billion in 2008 Was this review helpful? YesNo

4. Craiglist.org approved ads let us be editors How do 35 people work with 50,000,000 users each month

5. Work inside versus outside the organization

6. Suppliers as part of the organization is not new

7. Inviting everyone into the organization is new

8. Why you should care People Tools Organization OPTO 10 Key Challenges Testing the Theory Outcomes

9. 50+ example outcomes from Mass Collaboration 12 are clear market leaders

10. Quirky asks you to share ideas in return for a share of revenues

11. Stocktwits enables traders to collaborate using Twitter

12. Local Motors asks their community to design & build cars

13. 12 are clear market leaders 9 improved economics of a process 14built new/better products/features 7 built better communications 9 built a large, growing community 50+ example outcomes from Mass Collaboration

14. Growth through Mass Collaboration September 2009: 1,300,000,000 Blog pages viewed on Wordpress.com May 2006: 0

15. More ideas from Mass Collaboration 7,000creatives = +

16. Mass Collaboration with no budget

17. Why you should care Outcomes Tools Organization OPTO 10 Key Challenges Testing the Theory People

18. What do people want? Money Meaning “Egoboo” Social Time

19. Just listen Gordon Paddison Stradella Road [Online] people are clear about what they want

20. 1/9/90 idea ratings, comments views

21. Economic value from non-economic currency

22. How To: Jovoto

23. A different way to create and sell ideas Full time: 10 people Founded: 2007 Profitable Community Size: Over 7,000 creatives Clients Include:

24. Some submit ideas (1-9-90)

25. Many more vote (1-9-90)

26. Encouragement

27. More ideas

28. Interaction

29. It’s not all about the Money

30. Economic value from Karma

31. Why you should care Outcomes People Organization OPTO 10 Key Challenges Testing the Theory Tools

32. If we solve it, they will come

33. The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog

34. Create unwork

35. Why so serious?

36. Make communication scaffolding

37. Make application scaffolding

38. Learn from data shadows

39. Learn from data shadows

40. How To: Wordpress

41. Open source for business, fun and profit Full time: 41 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 8,000,000 bloggers

42. Communication scaffolding for developers

43. Application scaffolding for designers

44. Data shadows to see who needs help

45. Let people Kvetch to respond to change

46. Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers

47. Why you should care Outcomes People Tools OPTO 10 Key Challenges Testing the Theory Organizing

48. Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.

49. Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.

50. Embrace letting go

51. Decide how to decide

52. Don’t feed the trolls

53. How To: SOUR

54. Why you should care Outcomes People Tools Organization Key Challenges Testing the Theory OPTO 10

55. Evaluate People Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies

56. Evaluate Tools Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows

57. Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls

58. Why you should care Outcomes People Tools Organization OPTO 10 Testing the Theory Key Challenges

59. Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved

60. People like their doughnuts round Questions/Needs Support Specification Feedback Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping

61. Can they learn to love lumpy donuts? Questions/Needs Support Feedback Specification Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping

62. Why you should care Outcomes People Tools Organization OPTO 10 Key Challenges Testing the Theory

63. Trying out the theory: betacup

64. Trying out the theory:

65. Trying out the theory: mutopo logo

66. Using the framework on the framework Please join us to make the framework better at www.colaboratorie.org

67. We are not customers We are collaborators