Rick Altman and Conventions of music magzines.

1. Research Music magazines Task
Magazines Examples
Audience (age, gender,
hobbies and interests, other
media consumption)
Technical aspects
(camerawork, lighting,
effects, colours, titles etc…)
Music Magazines VIBE
XXL
Kerrang
RollingStone
NME
CQ
Q
Billboard
Clash
Spin
Music
The age they are targeting is 12-28
year olds, because the magazine
content is appealing to a younger
audience because they mainly
portray popular music that draws
the attention of younger audiences
because they want to be popular
and join their friends. They target a
mix gender because music has an
open meaning and people are free
to listen to whatever. The audience
that read music magazines would
be interested in video games, going
out with friends and watching TV
shows. The other media the
audience may consume is social
networking, watching TV and
News.
The colours used for the
magazine would be very vibrant,
visible from far and also the
titles used would be bold and
standing out because they wish
for the audience to remember
the name of the magazine so
they can pick up more issues
and remember what to look for.
The examples on the far left of
the page, portrays that the
music magazines follow the
conventions of a music genres,
they also include similar content
that shows they’re the same
type of genre for a magazine.

2. Rick Altman:
Rick Altman is a professor of Cinema and Comparative Literature in the Department of
Cinema and Comparative Literature, University of Iowa, Iowa City, United States. He has also
published under the name Charles F. Altman. He was born on January 9, 1945 (age 70), De
Ridder, Louisiana, United States. He was educated at Yale University (1971). He has received
the awards, Guggenheim Fellowship for Humanities, US & Canada. Film/Genre (1999).
Winner of the Society for Cinema Studies Katherine S. Kovacs prize for the best film book
published in 1999.
Silent Film Sound (New York: Columbia University Press, 2004). Kraszna-Krausz Prize runner-
up for best 2004-2006 book on photography, film, or media; Society of Theatre Librarians
Prize for best book published in 2004 on recorded performance; Limina Prize for best film
book published in 2004. Voted one of the top five film studies books of the last decade, in
screening the Past poll.
A Theory of Narrative (New York: Columbia University Press, 2008). Film sound; Hollywood
genres; the musical; film theory; narrative theory. Rick Altman teaches courses on film
sound, filmgenres, and narrative theory. In recent years he has taught courses on silent film
sound and exhibition, Hollywood's conversion to sound, genre theory, the musical, the films
of Rouben Mamoulian, and narrative theory. Having recently completed a long-term project
entitled A Theory of Narrative, published by Columbia UP in 2008, Altman is currently
working on a book that will trace the development of standardized sound practices during
Hollywood's studio years. He continues to perform his Living Nickelodeon program in
venues around the world (in 2009-10 at the Eastman School, Notre Dame, the Buffalo
International Film Festival, a German tour, and NYU).