Research methods
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Primary research involves collecting data directly through methods like surveys, observation, and experiments to test hypotheses or evaluate groups. Secondary research uses data collected by others for administrative purposes, including government statistics and documents. Quantitative data is numerical, while qualitative data cannot be expressed numerically and includes nominal variables. Market research gathers data about markets, products, customers, and competitors to understand characteristics and needs. Production research focuses on how products are made. Design research originally studied design processes but now also examines contexts of design and research-based practices.
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Purposes of research
Audience research involves gathering and analyzing information about the audience of a particular media product to understand what the audience thinks about it and who the target audience is. Market research examines the competitive media marketplace and what types of products interest the target market. Production research provides analysis for the content and production of a new media product by researching available material, personnel, technology, locations, and planning production so post-production goes smoothly.
Purposes of research
Audience research involves gathering and analyzing information about the audience of a particular media product to understand what the audience thinks about it and who the target audience is. Market research examines the competitive media marketplace and what types of products interest the target market. Production research provides analysis for the content and production of a new media product by researching available material, personnel, technology, locations, and planning production so post-production goes smoothly.
P&g
Proctor & Gamble conducted market research to analyze their marketing mix, evaluate their product portfolio, and understand consumer perception of their promotion and advertising strategies. They used a questionnaire survey and focus groups to collect primary data, and reviewed internal financial documents and external media sources for secondary data. Various statistical analysis methods like frequency distribution, conjoint analysis, and descriptive measures were used to analyze the data collected.
Marketing research
Marketing research involves systematically collecting, analyzing, and communicating market information to make informed marketing decisions. It aims to identify and solve marketing problems and opportunities. There are various methods of conducting marketing research, including qualitative methods like focus groups and quantitative methods like surveys. Marketing research is needed to effectively undertake marketing due to factors like changes in technology, consumer tastes, competition, and economic conditions. Its purposes are to better understand customer needs, reduce product failure risk, and forecast trends.
types of research
The document discusses different types of research used in creative media industries including quantitative, qualitative, primary and secondary research. It explains that quantitative research uses facts and figures while qualitative research uses opinions and reviews. Primary research involves directly collecting data from audiences through surveys or interviews, while secondary research uses previously collected data. The document also outlines three purposes of research: audience research to understand target viewers, market research to analyze competition, and production research to find necessary resources and personnel.
Applied Marketing Research: An Introduction
Slides for a lecture delivered by Dr. Kelly Page introducing Applied Marketing Research. What is it? Why it is important? How it is evolving?
Marketing research lecture-3-Process of Marketing research
This document outlines the six steps of the marketing research process: 1) defining the problem, 2) developing an approach through analytical models, 3) formulating a research design with research questions and hypotheses, 4) collecting data according to the research design, 5) preparing and analyzing the collected data, and 6) preparing and presenting a report of the findings. The lecture discusses each step in the process and provides examples of their components.
Marketing research process, Process of Marketing Research & Marketing Researc...
for detail explanaition you can check my youtube channel www.youtube.com/c/SuccessG in this presentation i have tried to explain all the important Steps in Marketing Research Process, and their Description in easy language.
#SuccessG
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Purposes of research
Audience research involves gathering and analyzing information about the audience of a particular media product to understand what the audience thinks about it and who the target audience is. Market research examines the competitive media marketplace and what types of products interest the target market. Production research provides analysis for the content and production of a new media product by researching available material, personnel, technology, locations, and planning production so post-production goes smoothly.
Purposes of research
Audience research involves gathering and analyzing information about the audience of a particular media product to understand what the audience thinks about it and who the target audience is. Market research examines the competitive media marketplace and what types of products interest the target market. Production research provides analysis for the content and production of a new media product by researching available material, personnel, technology, locations, and planning production so post-production goes smoothly.
P&g
Proctor & Gamble conducted market research to analyze their marketing mix, evaluate their product portfolio, and understand consumer perception of their promotion and advertising strategies. They used a questionnaire survey and focus groups to collect primary data, and reviewed internal financial documents and external media sources for secondary data. Various statistical analysis methods like frequency distribution, conjoint analysis, and descriptive measures were used to analyze the data collected.
Marketing research
Marketing research involves systematically collecting, analyzing, and communicating market information to make informed marketing decisions. It aims to identify and solve marketing problems and opportunities. There are various methods of conducting marketing research, including qualitative methods like focus groups and quantitative methods like surveys. Marketing research is needed to effectively undertake marketing due to factors like changes in technology, consumer tastes, competition, and economic conditions. Its purposes are to better understand customer needs, reduce product failure risk, and forecast trends.
types of research
The document discusses different types of research used in creative media industries including quantitative, qualitative, primary and secondary research. It explains that quantitative research uses facts and figures while qualitative research uses opinions and reviews. Primary research involves directly collecting data from audiences through surveys or interviews, while secondary research uses previously collected data. The document also outlines three purposes of research: audience research to understand target viewers, market research to analyze competition, and production research to find necessary resources and personnel.
Applied Marketing Research: An Introduction
Slides for a lecture delivered by Dr. Kelly Page introducing Applied Marketing Research. What is it? Why it is important? How it is evolving?
Marketing research lecture-3-Process of Marketing research
This document outlines the six steps of the marketing research process: 1) defining the problem, 2) developing an approach through analytical models, 3) formulating a research design with research questions and hypotheses, 4) collecting data according to the research design, 5) preparing and analyzing the collected data, and 6) preparing and presenting a report of the findings. The lecture discusses each step in the process and provides examples of their components.
Marketing research process, Process of Marketing Research & Marketing Researc...
for detail explanaition you can check my youtube channel www.youtube.com/c/SuccessG in this presentation i have tried to explain all the important Steps in Marketing Research Process, and their Description in easy language.
#SuccessG
Marketing research
This document discusses international marketing research. It defines international marketing research and describes the steps involved in the research process. Some key challenges in international marketing research include differences in concepts and product uses across cultures, and issues with data availability, reliability and validity. The document also covers topics like secondary and primary data collection, decision support systems, and sales forecasting for international markets.
Advanced Marketing Management Class 1
Daniel Starch developed the concept of marketing research in the 1920s by surveying people about magazine ads they had seen. He found advertising must be seen, remembered, and acted upon to be effective. Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions. It helps companies identify problems and opportunities, formulate strategies, determine customer needs and wants, improve communications, selling activities, sales forecasting, revitalize brands, introduce new products, assess export potential, and support managerial decision making.
Advanced Marketing Management Class 6
The document outlines the 11 steps in the marketing research process: 1) Establish need for research, 2) Define the problem, 3) Establish research objectives, 4) Determine research design, 5) Identify information types and sources, 6) Determine data collection methods, 7) Design data collection forms, 8) Determine sample plan and size, 9) Collect data, 10) Analyze data, and 11) Prepare and present the final report. It notes that not every project follows all steps exactly and describes some key aspects of several steps such as different research designs, data collection methods, and data analysis techniques.
Marketing Research
The document provides an overview of marketing research, including definitions, types, and the marketing research process. It discusses marketing research versus market research, defines marketing research as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. It also outlines the six steps in the marketing research process as defining the problem and research objectives, developing a research plan, conducting data collection, data preparation and analysis, report preparation and presentation, and follow-up.
Be able to extract information from written sources
The document provides guidance on extracting relevant information from written sources for a production project. It discusses looking at similar existing products to get ideas on content, style and format. It also mentions considering legal and ethical constraints as well as budgeting/costing information. The document recommends both primary research methods like questionnaires and interviews as well as secondary research sources like books, magazines, and online materials. It provides tips on skim reading, scanning, using indexes and keywords to efficiently extract needed information from written sources.
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This document outlines an introduction to business statistics and research course. It includes an overview of the course content which covers topics such as research methods, research design, data analysis, and presentation of findings. The course schedule details weekly topics in business statistics including descriptive statistics, probability, sampling, and regression analysis. Assignments include an individual research project with components like a research proposal, questionnaire design, data analysis, and final presentation. Due dates are provided for submitting various assignment elements ranging from October to March.
Market research
Market Research is the process of systematically gathering records and analyzing data and information about customers, competition and the market.
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Introduction to Marketing Research
This document provides an introduction to marketing research. It defines marketing research as the function that links consumers and customers to marketers by providing information to identify opportunities and problems, evaluate actions, monitor performance, and improve understanding of marketing. Marketing research can be applied to address specific decisions for an organization or be basic research without a specific decision that expands general marketing knowledge. The scientific method is described as using empirical evidence to confirm or disprove concepts through analysis and interpretation. Finally, some common myths about marketing research are debunked, such as the ideas that researchers cannot understand complex problems or that there is one tool for many research problems.
Advertising Research
a presentation on role of marketing research in advertising.
it talks about how important MR is for an advertiser on all aspects whether it is selection of media or communication of message.
Pt 2 defining target audience worksheet
This document discusses defining a target audience for advertising purposes. It notes that target audiences can be defined by their potential size, demographics like age, gender and social class, as well as shared tastes, areas they live in, and minority backgrounds. Quantitative research methods are commonly used to gather this type of information through online/phone surveys and agencies that track media consumption data. While useful for accuracy and wide reach, quantitative methods have limitations like not accounting for non-predicted answers or other contextual factors that influence behaviors. Students are tasked with building an audience profile for an advertising product by researching demographics and discussing what research methods are best for different tasks. They are also asked to analyze ad examples to identify patterns in target audiences and
The Process of Marketing Research
This document outlines the 6 step marketing research process:
1) Define the problem, objectives, and scope of the research.
2) Develop an efficient data collection plan considering sources, approaches, instruments, sampling, and contact methods.
3) Collect the required information through various primary and secondary research methods.
4) Analyze the collected data using statistical techniques to extract key findings.
5) Present the research findings to marketing managers to aid decision making.
6) Managers make marketing decisions based on findings as well as other factors, deciding whether to use, discard, or conduct more research.
Presentation on marketing research
Marketing research is a systematic process of collecting, recording, and analyzing data to solve marketing problems. It bridges the gap between customers and companies by gathering information about goods and services. Marketing research is continuous in nature and helps identify issues as long as a firm is in business. It allows companies to make informed decisions instead of operating blindly without customer insights.
Process of marketing research
This document discusses marketing research and its process. Marketing research is defined as the systematic gathering and analysis of data about issues related to marketing products and services. The goal is to understand how changes to the marketing mix impact customer behavior. The marketing research process involves 6 steps: 1) defining the problem, 2) developing an approach, 3) designing the research, 4) collecting data, 5) analyzing and preparing the data, and 6) preparing and presenting a report of the findings.
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Market research
Marketing research involves systematically gathering, analyzing, and using market data to solve marketing problems and make informed business decisions. It provides intelligence to marketing management by understanding customer needs and the competitive environment. The objectives of marketing research include providing a basis for planning, reducing costs, finding new markets, determining pricing, understanding customer preferences, and studying external forces. Common techniques include primary and secondary research as well as qualitative and quantitative methods such as surveys, interviews, and testing. Skills in communication, analysis, and research methods are important for a career in marketing research.
Importance of research in developing a marketing strategy.pdf
Market research is a crucial tool for businesses in marketing, providing insights into consumer behavior, preferences, and industry trends. It helps businesses identify opportunities, adapt to changing needs, optimize resource allocation, and strategically direct marketing efforts, ensuring long-term success in the dynamic marketplace.
Research On How To Market A New Product
Here are some key ways that Dell conducts research to identify and evaluate marketing opportunities:
- Customer surveys: Dell regularly surveys existing and potential customers to understand their needs, pain points, and preferences when it comes to computers and other technology products. This helps Dell identify new product or service opportunities.
- Competitive intelligence: Dell closely monitors the strategies, product launches, pricing, and marketing campaigns of competitors like HP, Lenovo, and Apple. This allows Dell to stay on top of industry trends and find white space opportunities where competitors have gaps.
- Focus groups: Dell conducts focus groups with target customer segments to get qualitative feedback on new product concepts before launch. This helps validate ideas and uncover additional opportunities.
Marketing Research.pptx
Market research is defined as evaluating the feasibility of new products or services through research with potential consumers. It allows organizations to understand their target market, collect opinions, and make informed decisions. Market research can be conducted directly or outsourced to agencies with expertise. It provides valuable customer information, identifies market trends, and gives competitive advantages to help businesses plan strategies accordingly. The key steps involve defining problems and samples, collecting and analyzing data, and making decisions based on research reports.
Research Methodology
This document provides an overview of new research methodologies and techniques. It discusses shifts from self-reported data to observational research using actual behavior data. Mobile research methods using smartphones are also covered. New techniques include biometric data collection, prediction markets that assess employees' judgments, virtual shopping simulations, and online collaboration tools. The goal is to test concepts in realistic scenarios and observe real behaviors rather than relying solely on self-reported opinions.
Task 1 nature
What is Quantitate & Qualitative
What is Market Research, Production Research Audience Research, Primary and secondary Research
Audience research
Audience research involves primary research conducted directly by a company to understand their target audience. It is divided into three segments: demographics, psychographics, and geographics. Demographics provide quantifiable statistics about a population. Psychographics study personality, values, attitudes, and lifestyles to understand what a target audience wants and how much they will spend. Geographics consider the geographic location of the target audience. This research gives companies precise results to help design products that will maximize profits.
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Marketing research
This document discusses international marketing research. It defines international marketing research and describes the steps involved in the research process. Some key challenges in international marketing research include differences in concepts and product uses across cultures, and issues with data availability, reliability and validity. The document also covers topics like secondary and primary data collection, decision support systems, and sales forecasting for international markets.
Advanced Marketing Management Class 1
Daniel Starch developed the concept of marketing research in the 1920s by surveying people about magazine ads they had seen. He found advertising must be seen, remembered, and acted upon to be effective. Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions. It helps companies identify problems and opportunities, formulate strategies, determine customer needs and wants, improve communications, selling activities, sales forecasting, revitalize brands, introduce new products, assess export potential, and support managerial decision making.
Advanced Marketing Management Class 6
The document outlines the 11 steps in the marketing research process: 1) Establish need for research, 2) Define the problem, 3) Establish research objectives, 4) Determine research design, 5) Identify information types and sources, 6) Determine data collection methods, 7) Design data collection forms, 8) Determine sample plan and size, 9) Collect data, 10) Analyze data, and 11) Prepare and present the final report. It notes that not every project follows all steps exactly and describes some key aspects of several steps such as different research designs, data collection methods, and data analysis techniques.
Marketing Research
The document provides an overview of marketing research, including definitions, types, and the marketing research process. It discusses marketing research versus market research, defines marketing research as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. It also outlines the six steps in the marketing research process as defining the problem and research objectives, developing a research plan, conducting data collection, data preparation and analysis, report preparation and presentation, and follow-up.
Be able to extract information from written sources
The document provides guidance on extracting relevant information from written sources for a production project. It discusses looking at similar existing products to get ideas on content, style and format. It also mentions considering legal and ethical constraints as well as budgeting/costing information. The document recommends both primary research methods like questionnaires and interviews as well as secondary research sources like books, magazines, and online materials. It provides tips on skim reading, scanning, using indexes and keywords to efficiently extract needed information from written sources.
Market Research Group Presentation
An introduction to market/marketing research for a professional services firm in the San Francisco Bay Area.
Introduction to Market Research
This document outlines an introduction to business statistics and research course. It includes an overview of the course content which covers topics such as research methods, research design, data analysis, and presentation of findings. The course schedule details weekly topics in business statistics including descriptive statistics, probability, sampling, and regression analysis. Assignments include an individual research project with components like a research proposal, questionnaire design, data analysis, and final presentation. Due dates are provided for submitting various assignment elements ranging from October to March.
Market research
Market Research is the process of systematically gathering records and analyzing data and information about customers, competition and the market.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
Introduction to Marketing Research
This document provides an introduction to marketing research. It defines marketing research as the function that links consumers and customers to marketers by providing information to identify opportunities and problems, evaluate actions, monitor performance, and improve understanding of marketing. Marketing research can be applied to address specific decisions for an organization or be basic research without a specific decision that expands general marketing knowledge. The scientific method is described as using empirical evidence to confirm or disprove concepts through analysis and interpretation. Finally, some common myths about marketing research are debunked, such as the ideas that researchers cannot understand complex problems or that there is one tool for many research problems.
Advertising Research
a presentation on role of marketing research in advertising.
it talks about how important MR is for an advertiser on all aspects whether it is selection of media or communication of message.
Pt 2 defining target audience worksheet
This document discusses defining a target audience for advertising purposes. It notes that target audiences can be defined by their potential size, demographics like age, gender and social class, as well as shared tastes, areas they live in, and minority backgrounds. Quantitative research methods are commonly used to gather this type of information through online/phone surveys and agencies that track media consumption data. While useful for accuracy and wide reach, quantitative methods have limitations like not accounting for non-predicted answers or other contextual factors that influence behaviors. Students are tasked with building an audience profile for an advertising product by researching demographics and discussing what research methods are best for different tasks. They are also asked to analyze ad examples to identify patterns in target audiences and
The Process of Marketing Research
This document outlines the 6 step marketing research process:
1) Define the problem, objectives, and scope of the research.
2) Develop an efficient data collection plan considering sources, approaches, instruments, sampling, and contact methods.
3) Collect the required information through various primary and secondary research methods.
4) Analyze the collected data using statistical techniques to extract key findings.
5) Present the research findings to marketing managers to aid decision making.
6) Managers make marketing decisions based on findings as well as other factors, deciding whether to use, discard, or conduct more research.
Presentation on marketing research
Marketing research is a systematic process of collecting, recording, and analyzing data to solve marketing problems. It bridges the gap between customers and companies by gathering information about goods and services. Marketing research is continuous in nature and helps identify issues as long as a firm is in business. It allows companies to make informed decisions instead of operating blindly without customer insights.
Process of marketing research
This document discusses marketing research and its process. Marketing research is defined as the systematic gathering and analysis of data about issues related to marketing products and services. The goal is to understand how changes to the marketing mix impact customer behavior. The marketing research process involves 6 steps: 1) defining the problem, 2) developing an approach, 3) designing the research, 4) collecting data, 5) analyzing and preparing the data, and 6) preparing and presenting a report of the findings.
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Be able to extract information from written sources
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Market research
Marketing research involves systematically gathering, analyzing, and using market data to solve marketing problems and make informed business decisions. It provides intelligence to marketing management by understanding customer needs and the competitive environment. The objectives of marketing research include providing a basis for planning, reducing costs, finding new markets, determining pricing, understanding customer preferences, and studying external forces. Common techniques include primary and secondary research as well as qualitative and quantitative methods such as surveys, interviews, and testing. Skills in communication, analysis, and research methods are important for a career in marketing research.
Importance of research in developing a marketing strategy.pdf
Market research is a crucial tool for businesses in marketing, providing insights into consumer behavior, preferences, and industry trends. It helps businesses identify opportunities, adapt to changing needs, optimize resource allocation, and strategically direct marketing efforts, ensuring long-term success in the dynamic marketplace.
Research On How To Market A New Product
Here are some key ways that Dell conducts research to identify and evaluate marketing opportunities:
- Customer surveys: Dell regularly surveys existing and potential customers to understand their needs, pain points, and preferences when it comes to computers and other technology products. This helps Dell identify new product or service opportunities.
- Competitive intelligence: Dell closely monitors the strategies, product launches, pricing, and marketing campaigns of competitors like HP, Lenovo, and Apple. This allows Dell to stay on top of industry trends and find white space opportunities where competitors have gaps.
- Focus groups: Dell conducts focus groups with target customer segments to get qualitative feedback on new product concepts before launch. This helps validate ideas and uncover additional opportunities.
Marketing Research.pptx
Market research is defined as evaluating the feasibility of new products or services through research with potential consumers. It allows organizations to understand their target market, collect opinions, and make informed decisions. Market research can be conducted directly or outsourced to agencies with expertise. It provides valuable customer information, identifies market trends, and gives competitive advantages to help businesses plan strategies accordingly. The key steps involve defining problems and samples, collecting and analyzing data, and making decisions based on research reports.
Research Methodology
This document provides an overview of new research methodologies and techniques. It discusses shifts from self-reported data to observational research using actual behavior data. Mobile research methods using smartphones are also covered. New techniques include biometric data collection, prediction markets that assess employees' judgments, virtual shopping simulations, and online collaboration tools. The goal is to test concepts in realistic scenarios and observe real behaviors rather than relying solely on self-reported opinions.
Task 1 nature
What is Quantitate & Qualitative
What is Market Research, Production Research Audience Research, Primary and secondary Research
Audience research
Audience research involves primary research conducted directly by a company to understand their target audience. It is divided into three segments: demographics, psychographics, and geographics. Demographics provide quantifiable statistics about a population. Psychographics study personality, values, attitudes, and lifestyles to understand what a target audience wants and how much they will spend. Geographics consider the geographic location of the target audience. This research gives companies precise results to help design products that will maximize profits.
Market Research - The Ultimate Guide.pdf
Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
16 research
Marketing research involves systematically gathering and analyzing data to help companies make better marketing decisions. It includes both secondary research of existing data and primary research collecting new data. The marketing research process involves 4 steps - defining the problem, developing a research plan, implementing the plan by collecting data, and reporting findings. This can involve surveys, experiments, observations and focus groups. Researchers must develop sampling plans and instruments to efficiently obtain relevant information from consumers and the market. The goal is to provide accurate insights to help companies understand customers and make informed choices.
PP MKIS.docx
Marketing research focuses on gathering data to help a specific organization gain clarity into aspects of their campaigns and marketing efforts. It links consumers to the marketer through information used to identify opportunities and problems, evaluate actions, and improve understanding of marketing. Marketing intelligence, on the other hand, involves gathering data across all business functions and processes to optimize efficiency across an organization's departments and locations. There are two main types of market research: primary research that collects original data, and secondary research that uses previously collected data. Qualitative research provides in-depth insights while quantitative research provides measurable and numerical data. Common marketing research methods include surveys, interviews, observations, and internet data collection.
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This document provides an overview of key marketing concepts for designers to understand. It discusses how marketing involves communicating the value of products/services to customers and building relationships. The lecture examines consumer behavior, the 4 P's framework, market segmentation, branding, and how technologies can enhance marketing. It emphasizes that designers should appreciate marketing's role in serving customers and work collaboratively with marketing professionals to ensure products meet consumer needs.
Market pulse profile
Market Pulse is a professional market research and consulting firm located in Dhaka, Bangladesh that was founded in 2011. It provides a wide range of market research, social research, and consulting services. It has over 1500 trained field staff and experts in various fields. Market Pulse conducts quantitative and qualitative research studies for clients in areas such as pharmaceuticals, agriculture, livestock, and social and economic issues. Its goal is to provide high quality market intelligence and insights to help clients make important business decisions.
Market Pulse profile
Market Pulse is a professional market research and consulting firm located in Dhaka, Bangladesh that was founded in 2011. It provides a wide range of market research, social research, and consulting services. It has over 1500 trained field staff and experts in various fields. Market Pulse conducts quantitative and qualitative research studies for clients in various industries including pharmaceuticals, agriculture, and consumer products. Its mission is to provide reliable market intelligence and insights to help clients make important business decisions.
Understanding the Differences Between.pdf
Research: Gathers information and knowledge to understand a subject or problem.
Marketing: Promotes and sells products/services to customers.
Market research question_bank
Marketing research is the systematic study of problems related to marketing goods and services. It involves defining problems, collecting relevant information, analyzing data, and recommending solutions. There are two main types of marketing research: basic research, which expands general knowledge without addressing a specific problem, and applied research, which seeks solutions to practical problems and evaluates potential outcomes. Marketing research uses qualitative and quantitative methods like surveys, interviews, and experiments to collect and analyze data. This helps companies understand customer needs, monitor competitors, evaluate advertising, and make better product and marketing decisions.
Market Research
This document discusses market research conducted on Dettol, a brand of hygiene products owned by Reckitt Benckiser. It provides the following key points:
1. Dettol has been a trusted brand in India since 1933 and is consistently rated as one of India's most trusted brands. It offers multiple hygiene products including soaps, hand wash, and hand sanitizer.
2. The document outlines various chapters covering topics such as the Indian personal hygiene market, Reckitt Benckiser as a company, the history and statistics of the Dettol brand, and analyses of Dettol soap.
3. Market research methods discussed include surveys, focus groups, and analyzing secondary data to understand customers
Marketing research
The document discusses marketing research, defining it as the systematic process of designing, collecting, analyzing, and reporting data to address a specific marketing problem or opportunity. It outlines the marketing research process, methods used including qualitative and quantitative approaches, and common areas of focus like segmentation, product, pricing, promotion, and distribution research. The benefits of market research are highlighted as tapping into opportunities, encouraging communication, minimizing risks, and finding potential problems. Mistakes to avoid are only doing one type of research, limited research sources, not identifying the target audience, and not incentivizing consumer participation.
Task 1 unit 2, 3, 22
There are two main types of research: quantitative and qualitative. Quantitative research uses statistics and numbers, while qualitative focuses on opinions. There are also two methods of research: primary involves collecting your own data, while secondary uses existing research. When researching, it is important to consider the audience through demographics like age and gender, and psychographics like attitudes. Understanding the market and competitors is also key. Finally, researching viability looks at costs and technological resources to determine if a media product can be profitable.
by mezgebu. consumer behavior of fashion presentation.pptx
Consumer's behaviour towards fashion affects in all the stages of fashion product development to marketing. The factors may vary with the age group of fashion consumers. Knowledge, interest and confidence towards buying are the other factors to be considered in knowing the behavior of fashion consumer.
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The document describes sound effects created for a hovercraft, space gun, critters, and light saber. For the hovercraft, an oscillator was used with a phaser and distortion to make it sound futuristic and fuzzy. Critters sounds used reverb and strum effects on a gremlins sample. The light saber was most difficult, using distortion and phaser on a static TV sound with a small sample.
5 images
The document describes sound effects created for a hovercraft, space gun, critters, and light saber. For the hovercraft, an oscillator was used with a phaser and distortion to make it sound futuristic and fuzzy. Critters sounds used reverb and strum effects on a gremlins sample. The light saber was most difficult, using distortion and phaser on a static TV sound with a small sample.
Training day scene analysis
The scene analyzes the poker scene from the film "Training Day" between two police officers. Cinematography is used to portray one officer, Alonzo, as more powerful through low camera angles, while the other officer, Jake, seems inferior through eye-level shots. As they walk through a gang-populated neighborhood, gang members are shown separately in shallow focus, making the officers seem unwelcome. Jake appears fearful as he turns to look at a gang member who comments, showing he feels less threatened than Alonzo. The director aims to make the audience worry for Jake's safety and connect with his character through the visual techniques.
Shower scene analysis
The shower scene in Psycho uses various camera techniques and angles to create tension. It includes many mid-shots and close-ups of the character's facial expressions to emphasize her frantic emotions. Point-of-view shots allow the audience to experience the scene from the victim and killer's perspectives. Non-diegetic sounds like music and attack noises heighten the intensity. The character's nakedness makes her vulnerable, while quick edits between close-ups add to the ferocity of the violent attack.
psycho shower scene analysis
The shower scene in Psycho uses various camera techniques and angles to create tension. It includes many mid-shots and close-ups of the character's facial expressions to emphasize their frantic emotions. Point-of-view shots allow the audience to experience the scene from the victim and killer's perspectives. Non-diegetic sounds like music and attack noises heighten the intensity. The scene begins with the woman showering unaware as dramatic irony builds suspense, and the murder is depicted with quick cuts and violent strings to represent the chaotic attack. A slow zoom on the victim's eye connects her fate to an earlier shot of a drain, portraying her life draining away.
Hashtags trending essay
The document discusses several hashtags that have trended in recent years related to social movements and campaigns:
- #BlackLivesMatter formed in 2013 in response to the shooting of Trayvon Martin and aims to address police brutality against African Americans.
- #Islamophobia criticizes poor media coverage that has contributed to increased stigma against Muslims. Reports of anti-Muslim crimes increased significantly after certain attacks.
- #MeToo was started in 2017 by Tarana Burke to empower women, especially young black women, to share experiences of sexual harassment and assault.
- In summary, social media can greatly impact campaign success by allowing worldwide discussion of important issues through trending hashtags on
Media evaluation
The document provides an evaluation of a media product created by the author. It identifies several strengths and weaknesses. Among the strengths were representing the target social group through the actors chosen and using the free iMovie app to edit the short film. However, weaknesses included the non-professional actors, limitations of using a phone app instead of professional software, and low quality of the phone camera compared to an HD camera. The author acknowledges they rushed the production and did not properly plan casting or locations. In the future, the author plans to prepare more and work with a team to improve planning and execution for higher quality products.
Heads together essay
The Heads Together charity focuses on raising awareness and reducing stigma around mental health issues in the UK. Led by Prince William, Kate Middleton, and Prince Harry, the campaign aims to encourage open conversations about mental wellbeing and support for those struggling with their mental health. Recent storylines on soaps like EastEnders and Emmerdale have highlighted mental health issues like bipolar disorder, and have been praised for helping reduce stigma.
New race audit
1) African Americans are incarcerated at far higher rates than whites in the US criminal justice system. Though they make up 32% of the population, they represent 56% of prisoners. Drug use rates are comparable between African Americans and whites but African Americans face harsher penalties.
2) Ethnic minority graduates in Britain face significant employment barriers compared to white graduates, including lower job placement rates and long-term salaries. Discrimination plays a role in limiting opportunities.
3) Social mobility efforts in Britain have failed to significantly reduce wealth inequality despite decades of intervention. Continued inaction risks widening social and economic divisions in society. Muslims also face barriers to full employment due to discrimination.
Job role unit 3
The document discusses the career of becoming a music producer. It describes the responsibilities of a music producer such as overseeing all aspects of recording sessions, providing instruments, scheduling studio time, and handling costs. It emphasizes developing skills like having a good ear for music, the ability to play instruments, and understanding music software. The document also provides examples of goals, such as obtaining a bachelor's degree in music or apprenticeship, and discusses pros and cons of different career paths and contracts in the music industry.
Heads together case study 1
The Heads Together charity focuses on raising awareness and reducing the stigma around mental health in the UK. The Duke and Duchess of Cambridge and Prince Harry launched the Heads Together campaign to encourage open conversations about mental wellbeing and support those struggling with mental illness. Their goal is to ensure people feel comfortable discussing mental health and able to support loved ones who may be experiencing difficulties.
Heads together case study 1
The Heads Together charity focuses on raising awareness and reducing stigma around mental health issues in the UK. Led by Prince William, Kate Middleton, and Prince Harry, the campaign aims to encourage open conversations about mental wellbeing and support for those struggling with their mental health. Suicide rates are particularly high among men, who are less likely to seek help, highlighting the need for greater public awareness and understanding of suicide and mental health issues. Discrimination and lack of rights and education for women in some Asian countries also contributes to higher rates of mental health issues and suicide among Asian women.
History of computers
The history of computers began around 2000 years ago with the invention of the abacus. In the 1940s, during World War 2, governments began funding the development of early computers like ENIAC to help with weapons development and calculations. The first programmable, general-purpose, electronic digital computer was the Manchester Small-Scale Experimental Machine, which ran its first program on 21 June 1948. Major advances in the 1970s included the invention of the hard disk drive and the first operating system for microcomputers, CP/M. By the 1990s, advances in integrated circuits made computers much smaller, cheaper and more accessible to the public.
Premiere pro and photoshop tutorial
The document provides instructions for editing video and image files. It describes:
1) How to edit video transitions using the timeline by adjusting the position of the blue outline between two white lines.
2) How to import audio files by converting to mp3 format and adding to the timeline.
3) Steps for converting a black and white image to color by creating layers, using the magic wand tool to select areas, and coloring layers individually using opacity controls and a paintbrush.
What is creative computing
Creative computing uses principles from computer science and design to support and develop human imagination through digital tools and coding. It teaches fundamental digital skills and covers fields like animation, graphics, and software development. Creative computing is interdisciplinary and appeals to curious and creative individuals. Research in creative computing uses machine learning to model cognitive processes in visual, audio, and logical domains, with applications in areas like art analysis, language processing, and game modeling. Creative computing aims to enhance human creativity by utilizing computing technologies without replacing human imagination.
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Research methods
- 1. Primary research: information collected by researchers themselves for their own purposes. These purposes may be to obtain a first-hand evaluation of a group or society, or to test a hypothesis. Methods for gathering primary data include social surveys, participant observation and experiments. Secondary research: information that has been collected or created by someone else for their own purposes, but which the researcher can then use. methods for gathering secondary data includes official statistics produced by the government on wide range of issues, such as crime, divorce, unemployment and educations. Furthermore, documents such as letters, emails, diaries and television broadcast are also considered secondary research. Quantitative data: refers to information in a numerical form. Examples of quantitative data would be your height, shoe size or weight. Similarly, information collects by opinion polls and market research surveys often comes in the form of quantitative data. Qualitative data: data that cannot be expressed as a number. Data that represent nominal scales such as gender, social economic status, religious preference is usually considered to be qualitative data. Evidence gathered by using participant observation aims to give us a sense of what it feels like to be a member of a particular group. Market research: The process of gathering, analyzing and translating data about a market, about an item or service that is being advertised for sale in that market, and about the past, present and potential clients for the item or service; investigate into the characteristics, spending habits, area and needs of your business's target market, the industry as a whole, and the specific competitors you face. Production research: It focuses on how a product is made. For example, advertisements are made to sell a product or service to an audience, therefore producers of the adverts need to gather information about the product or service to apply a unique selling. Furthermore, there research will help them to gather a commercial viability.
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