This document discusses research methodology and its importance in various areas. It defines research as a systematic investigation using scientific methods to gain new knowledge. Research is significant for solving business and industry problems, and provides the basis for government policymaking. The document emphasizes the importance of research in policymaking to improve health, literacy, economic conditions and quality of life. It discusses methods of research used in policymaking such as census, surveys and interviews. Finally, it outlines how research is important for decision making in companies, government and for societal concerns.

1. RESEARCH
METHODOLOGY
PRESENTATION BY –
SHANKAR SINGH
MBA 2ND SEMESTER
ROLL NO – O2

2. INTRODUCTION
Investigation using scientific procedures, by
searching again and again to find out the truth.
Research is the continual search for truth using
the scientific method. It is the pursuit of the truth
of the truth with the help of study, investigation,
observation, comparison and experimentation.

3. DEFINITION
Research means systematic investigation of activity to gain new knowledge of the already existing
facts. Research is an intellectual activity. It is responsible for bringing the upgradation of new
knowledge.
It is also responsible for correcting the present mistakes, removing existing misunderstanding
and adding new ideas to the existing facts of knowledge.
It is also consider as application of scientific method as it solve the problems in already existed
research by analyzing it.
Research is considered as more objective, methodological and well determined process of
investigation.

4. SIGNIFICANCE OF RESEACH
Research has its special significance in solving various operational and planning problems of business
and industries.
Research provide basis for nearly all government policy in our economic system.
Research help in development of new product.
Research helps in seeking answers to various social problems.
Research provides facts and figures for decision making.
Research is been conducted and is utmost important to every discipline.

5. EMPHASISING ITS IMPORTANCE IN POLICY
MAKING
To improve the health in developing countries
To improve the literacy in the countries
To improve the economic condition of the countries
To improve the batter life style of citizens
To improve prosperity of the society

6. METHODS OF RESEARCH IN POLICY MAKING
CENSUS
DEMOGRAPHIC
SURVEY
QUESTIONNAIRE
INTERVIEW

7. POLICY RESEARCH
Policy research is a special type of research that can provide communities and
decision-makers with useful recommendations and possible actions for
resolving fundamental problems.
Important stages where research results can be feed into process
• Developing the policy agenda
• Identifying the specific objectives and policy options
• Evaluating the options
• Advancing recommendations

8. SIGNIFICANCE OF RESEARCH IN PLANNING
Forecasting
Pricing
Production planning
Product line increasing
Planning for Resource availability
Utilization of resources

9. IMPORTANCE OF RESEARCH IN DECISION MAKING
Company uses research in decision making such as operational and planning strategy etc.
It helps administration in making decision making, regarding growth and expansion.
It helps government in decision making, such as policy making, forecasting, census etc.
It also helps business enterprises in taking decision regarding future expansion.
It also helps in taking decision regarding societal concern.