SlideShare a Scribd company logo
Passenger
Webpage
Shows upcoming/ past tour ‘gig’ dates and availability upon page loading
•
Newsfeed of tours and blogs from Passenger, keeping fans updated in one reel.
•
‘Follow’ option – subscribing to ‘Passenger’ to get latest news –(Marketing) Interaction
with other fans – Web 2.0
•
Enables album sales (Marketing) Differentiating between old and new marketing with
access to Physical sales (CD) or digital download (MP3)
•
Lyric option for fans to learn songs prior to gigs
•
Tickets for upcoming gigs sold on website, promoting artist
•
‘Store’ Merchandise to promote artist, i.e. T-shirts of hit ‘Let her go’, wristbands etc.
•
Social Networking
•
Facebook:954,200 likes
•
48,089 talking about this
•
Link to iTunes www.itunes.com/passenger
•
Ticket availability for those who haven’t accessed the website
•
Event updates
•
Link to artists’ store –Links to website, consumers remember the
website and refer back in future. Promotes artists while marketing merchandise and music.
Twitter:
•
237,329 Followers
•
Link to Facebook page, which then diverts to artists webpage.
•
Artist interacts with consumers, thanking audiences in Copenhagen and Stokholm (for
example) for watching the gig, makes relationship personal.
•
Pics of general things/ tour pictures, makes artist seem ‘down to earth’ promoting a
‘normal’ figure.
Youtube:
•
•
•
place.

491,368 Subscribers
New releases put on the Youtube channel first, before televised.
‘Subscribe’ option – Notifies consumer when material is released or any activity takes

•
Collaborative videos with Ed Sheeran, a well-known ‘up and coming’ artist whom
Passenger was the supporting act for during 2012.
•
Initiates relationship between Sheeran and Passenger fans, same style of music,
promoting eachother.
http:// www.youtube.com/watch?v=F2K_7-MHt3k
•
When watching a video, a bar of suggestions appear, to indicate other videos
consumers may enjoy by the same artist that the perhaps hadn’t heard. Promotes music / artist
further.

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Research into up-and-coming artist

  • 2. Webpage Shows upcoming/ past tour ‘gig’ dates and availability upon page loading • Newsfeed of tours and blogs from Passenger, keeping fans updated in one reel. • ‘Follow’ option – subscribing to ‘Passenger’ to get latest news –(Marketing) Interaction with other fans – Web 2.0 • Enables album sales (Marketing) Differentiating between old and new marketing with access to Physical sales (CD) or digital download (MP3) • Lyric option for fans to learn songs prior to gigs • Tickets for upcoming gigs sold on website, promoting artist • ‘Store’ Merchandise to promote artist, i.e. T-shirts of hit ‘Let her go’, wristbands etc. •
  • 3. Social Networking • Facebook:954,200 likes • 48,089 talking about this • Link to iTunes www.itunes.com/passenger • Ticket availability for those who haven’t accessed the website • Event updates • Link to artists’ store –Links to website, consumers remember the website and refer back in future. Promotes artists while marketing merchandise and music.
  • 4. Twitter: • 237,329 Followers • Link to Facebook page, which then diverts to artists webpage. • Artist interacts with consumers, thanking audiences in Copenhagen and Stokholm (for example) for watching the gig, makes relationship personal. • Pics of general things/ tour pictures, makes artist seem ‘down to earth’ promoting a ‘normal’ figure.
  • 5. Youtube: • • • place. 491,368 Subscribers New releases put on the Youtube channel first, before televised. ‘Subscribe’ option – Notifies consumer when material is released or any activity takes • Collaborative videos with Ed Sheeran, a well-known ‘up and coming’ artist whom Passenger was the supporting act for during 2012. • Initiates relationship between Sheeran and Passenger fans, same style of music, promoting eachother. http:// www.youtube.com/watch?v=F2K_7-MHt3k • When watching a video, a bar of suggestions appear, to indicate other videos consumers may enjoy by the same artist that the perhaps hadn’t heard. Promotes music / artist further.