This document describes MontrealMusic.Club, a new online platform and community site for Montreal's music scene. It will feature musician and band profiles pulled from APIs, as well as listings for concerts, venues, festivals, playlists, albums and more. The site aims to improve community, accessibility, infrastructure and the marketplace for local artists. It will offer discussion boards, news feeds, and ways for musicians, fans, venues and others to connect. The goal is to become an invaluable resource for all things related to music in Montreal.

2. We are presently developing
MontrealMusic.Club, an online
showcase of Montreal’s amazing
music scene - bringing together the
musicians, fans, music teachers,
down to the local guitar shop.

3. With the popularity of Facebook, the once much loved
music discussion boards disappeared.
Now Facebook limits the views of posts and charges
increasingly more for promotions, while less and less
make it to the target audience - fans and colleagues.
We plan to offer next-generation discussion boards - a
new type of Community Site for Montreal’s music scene.

4. We will integrate data feeds - APIs - to curate the
available information - from band listings to shows,
music videos and lyrics - and produce a useful
resource, not unlike an IMDB of Musicians.

6. A platform for musicians and fans:
* Montreal Artists and Bands listings/pages
(with music, photos, videos, social media and other content)
* Concert, venue and festivals listings (with maps and details)
* Music playlists and albums listings
* Unique discussion forums for every category
* Featured content, contests, ads and specials
* Classifieds (Buy/Sell instruments, Teach/Learn music, Hire/Gigs)
* Montreal music news and media feeds

7. This is a Community Site for Montreal’s music scene that will
attract visitors by making it easy to explore and participate.

8. Here you could find just about anything that is MUSIC in Montreal:
* Sign up with Fb, Tw, SoundCloud, etc. (as a musician, band, fan, etc.)
* Musicians can create and update their own pages
* Automated content feeds for shows, albums, videos, merch, etc.
* Custom next-generation Discussion Boards with:
* Tagging - When posting, must select a category or add new
+ can tag your account (as musician, fan, media, etc.)
* Filtering - Each category page shows related discussion
* Timeline - Shows all posts, displaying category for each + filtering

10. Our online club will improve:
1. Community
A club for Montreal community to discuss all things
2. Accessibility
Helping fans find music made by Montreal artists faster than ever
3. Infrastructure
All info in one place + easy to get involved
4. Marketplace
A place for artists to promote their music, shows, merch

11. Users:
* Promoters / Labels / Festivals / Venues / Festivals / Music Schools
* Artists
After populating artist profiles from APIs we will contact the artists to
consult them on how to edit their pages and benefit from the site
* Fans

12. Widgets - Visualizing Montreal's Music Scene
Using the data we collect through various APIs we will create useful
widgets that can be placed on third-party sites.
For example, imagine a live map of
upcoming concerts at venues - filtered
by musical style to view a map of
shows today, this week, etc. - this
widget can be placed on local news
sites to offer more engaging content.

13. We are planning a live event, to launch and kickstart our marketing
campaigns that will include publicity, ads, flyers, posters, co-promos
and more.
We want to ensure that the site serves your community’s needs.
We’ll keep improving the platform and continue building relationships
with various music organizations in Montreal, optimizing affiliate sales,
growing our mailing list and pushing towards advertising revenue,
which is the core sustaining base for the platform in the long run.