Social Media Networking: Becoming the Trusted Advisor Online (Texas Women Lawyers Webinar)


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Presentation to the Texas Women Lawyers on July 28, 2011 on how attorneys can improve their client relationship management and development by integrating social media tools.

Building on TWL's successful business development plan bootcamp, this webinar will include:
- A discussion of why social media tools should be part of your business development plan
- Tips for creating your reputation online and increasing your visibility
- Tips on how to network online using social media tools efficiently and effectively
- Thoughts on how two TWL members can incorporate social media networking into their plans
- Opportunity for others to share success stories and challenges

Published in: Business, Technology
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Social Media Networking: Becoming the Trusted Advisor Online (Texas Women Lawyers Webinar)

  1. 1. Social Media Networking: Becoming the Trusted Advisor Online Texas Women Lawyers Webinar July 28, 2011 Copyright J. Kelly Hoey 7/11
  2. 2. <ul><li>Social media discussions shouldn't start off with &quot;you need to be on social media.&quot; It's necessary to understand why you want to be on social media to ensure that you're making a strategic move. </li></ul>Copyright J. Kelly Hoey 7/11
  3. 3. “ Why?” <ul><li>Ongoing Client Contact/Follow-up </li></ul><ul><li>Client Updates </li></ul><ul><li>Industry Trends </li></ul><ul><li>Reputation Building </li></ul><ul><li>New Business Development </li></ul><ul><li>Media Exposure </li></ul><ul><li>Next Career </li></ul>Copyright J. Kelly Hoey 7/11
  4. 4. “ Why?” <ul><li>Competitive Work Environment </li></ul><ul><li>But nothing has really changed: word of mouth, referrals & recommendations are still key </li></ul><ul><li>Only 24 hours in a day, between the clients and personal commitments, you need to network </li></ul>Copyright J. Kelly Hoey 7/11
  5. 5. “ Trusted Advisor” <ul><li>Go to first with a question or for advice </li></ul><ul><li>Long-term relationship </li></ul><ul><li>Sent more (repeat) business </li></ul><ul><li>Open to additional introductions (x-selling) </li></ul>Copyright J. Kelly Hoey 7/11
  6. 6. “ Trusted Advisor” 2.0 <ul><li>Can’t be outsourced! </li></ul><ul><li>Needs activity & engagement for the reputation to be built, enhanced and maintained. </li></ul><ul><li>Needs community to be effective. </li></ul>Copyright J. Kelly Hoey 7/11
  7. 7. Where are you now? <ul><li>Facebook – 600+ million active users </li></ul><ul><li>Linkedin – 100+ million accounts </li></ul><ul><li>Twitter – 300+ million registered accounts </li></ul><ul><li>Google+ - 20 million users </li></ul><ul><li>2009 Survey of GCs: 90% said that the attorney bios section is the most important section of a law firm’s website – and the one they visit most. </li></ul>Copyright J. Kelly Hoey 7/11
  8. 8. Where are you now? <ul><li>Your Reputation </li></ul><ul><li>Key Skills (Expertise, Credentials and Thought-Leadership) + Personal Interests. </li></ul><ul><li>What You’re Doing Now to Convey Your Thought-Leadership: Electronic Newsletters. Client Alerts. Blogs. CLE programs. Industry articles. </li></ul><ul><li>Searchability </li></ul><ul><li>Your professional reputation will be defined for you unless you define it. </li></ul><ul><li>Google Your Name – will your brand attract new and engage existing clients? </li></ul><ul><li>Law Firm Bio & Website </li></ul><ul><li>What else? </li></ul>Copyright J. Kelly Hoey 7/11
  9. 9. Where am I going? <ul><li>Recognize that using social media is about connecting with people and building relationships. </li></ul><ul><li>It takes time, creativity and work to steadily build your reputation online. </li></ul><ul><li>Engage in meaningful conversations – across networking “sectors” (traditional networking, website, social media). </li></ul>Copyright J. Kelly Hoey 7/11
  10. 10. How to: Atty Case Study 1 <ul><li>Current Business Development </li></ul><ul><li>Speaking at CLEs </li></ul><ul><li>Writing Papers/Articles </li></ul><ul><li>Attending Conferences </li></ul><ul><li>Reading & Staying Current on case law changes/trends </li></ul><ul><li>Social Media+ </li></ul><ul><li>List speaking engagements in Firm Bio & Linkedin Profile (Summary) </li></ul><ul><li>Slideshare for Past CLE presentations </li></ul><ul><li>Include links to articles in bio/profile </li></ul><ul><li>Post updates with links to articles (written by, quoted in) </li></ul><ul><li>Micro-blog as solution to follow-through or OpEds and Blogs </li></ul><ul><li>Comment on trends (post Linkedin Update) </li></ul>Copyright J. Kelly Hoey 7/11
  11. 11. How to: Case Study 2 <ul><li>Current Business Development </li></ul><ul><li>Partner Referrals </li></ul><ul><li>Following –up </li></ul><ul><li>Aware of new trends in Litigation </li></ul><ul><li>Cross-Selling to existing clients </li></ul><ul><li>Social Media+ </li></ul><ul><li>Direct connections with clients </li></ul><ul><li>More continuous contact </li></ul><ul><li>Daily status updates to convey knowledge of new trends , to stay “top of mind”, to educate as to experience, to build reputation as the person who can help </li></ul><ul><li>Post client alerts & other firm thought-leadership as a Linkedin update </li></ul>Copyright J. Kelly Hoey 7/11
  12. 12. Just Start <ul><li>Google Your Name </li></ul><ul><li>Read & Review Your Firm Bio </li></ul><ul><li>Look at Your Linkedin Profile – from the client’s perspective </li></ul><ul><li>Set Google Alerts for Key Clients, Industries, Practice Area </li></ul><ul><li>Enlist the assistance of your assistant </li></ul><ul><li>Calendar in time </li></ul>Copyright J. Kelly Hoey 7/11
  13. 13. Just Start: Linkedin <ul><li>Add a picture </li></ul><ul><li>Add non-paid positions to your experience </li></ul><ul><li>Include a link to Client Alerts, Newsletters or post as update </li></ul><ul><li>Make Connections </li></ul><ul><li>Follow Companies (Clients) </li></ul><ul><li>Add CLE or other PPT Presentation via Slideshare </li></ul><ul><li>Monday to Friday, add an update </li></ul>Copyright J. Kelly Hoey 7/11
  14. 14. Final Thoughts…. <ul><li>This is like sit-ups – repetition and focus yields results. Consistent engagement builds community and credibility. </li></ul><ul><li>You can’t work just one room. Build your reputation across “platforms” and monitor search. </li></ul><ul><li>3 step program: listen, share and engage. </li></ul>Copyright J. Kelly Hoey 7/11
  15. 15. One More Thought…. <ul><li>I don’t care about social media experts, I care about subject matter experts. </li></ul><ul><li>Anthony De Rosa, Reuters </li></ul>Copyright J. Kelly Hoey 7/11
  16. 16. Kelly Hoey <ul><li>Contact me via email [email_address] , or better yet, stay connected with me on Twitter or Linkedin </li></ul><ul><li>Twitter: @jkhoey </li></ul><ul><li> </li></ul>Copyright J. Kelly Hoey 7/11