The document discusses representations and conventions in rock and indie/alternative/electronic music videos. For rock videos, it notes conventions like a dark, low-key tone; performance-based content with little narrative or dancing; and imagery of dark clothing and high energy. The document plans to incorporate these conventions through the protagonist's dark ripped jeans and energetic lip-syncing and movement. For indie videos, it mentions conventions like casual clothing and less special effects. It plans to include some of these conventions to seem more realistic while also using unusual camera movements to represent the female protagonist and broader imagination.

1. Representation in My music
video

2. Conventional representations (stereotypes)
• In Rock music videos the overall tone is dark and low key to give the video an edge, the music videos are often performance based and there is rarely the use of dance
routines or a strong narrative. A typical convention of rock music includes frames with lots of enthusiasm and energy, with iconography being shown through the use of
dark clothing, which can match the meaning of the music video. We are going to include the use of rock conventions because we have an electronic rock genre of song.
This can be shown through the dark clothes of the male protagonist, with dark ripped jeans being the main feature that represents the genre. We have also included a lot
of energetic movement for the protagonists to perform including lip-syncing and the use of tracking to show him moving around the mise-en-scene and making the most of
the location. The multiple locations that have been chosen are important for the video as they follow both the costume and movement of the male protagonist with the rock
genre with a quiet park and a rough urban setting being able to show this representation. We are also going to maintain the energy within out video through a use of quick
cuts and fast editing to make the audience see the video in a more energetic and creative way. This high energy and use of performance can be seen in Highway to hell by
ACDC- https://www.youtube.com/watch?v=gEPmA3USJdI
• Indie/alternative/electronic music videos usually include the iconography of involving a casual pick of costume with jeans and a top being solely used. The music videos
don't normally include lots of special effects so we have chosen to use a piece of this genre within our planning and story boards as it means that we can follow
iconographies for the audience to relate to. It also means that we are able to have a more realistic expectation from the audience as we will have less production
value. Indie/electronic/alternative music videos are often half narrative-based and half performance , but it can vary a lot from one Indie band to another. The
alternative/electronic genre includes the use of multiple mise en scene to represent multiple views on the world and a broader imagination. We are going to include these
genre stereotypes within our music video so that the audience are able to represent the protagonists, with the female protagonist using more arty and unusual/alternative
camera movements such as our large use of 180 and 360 degree turns around the actors. This can be seen through music videos such as M83 Midnight city-
https://www.youtube.com/watch?v=dX3k_QDnzHE

3. Representations that challenge stereotypes