This document discusses various theorists' perspectives on representation in media. It outlines common types of representation including age, gender, social class, ethnicity/race, and sexuality. It provides overviews of theorists John Berger, Stuart Hall, and Karl Marx's views on how media represents gender, interprets meaning, and portrays social class differences. It also gives examples of stereotypical representations around these attributes, noting some are becoming less common, and concludes with an analysis of representations in a fictional media production.
Gender stereotype difination, effects, causes, and solutions DolehKhan
GENDER STEREOTYPES
Gender stereotype is beliefs about the personal attributes of females and males.
Personal attributes?
Personal attributes basically means traits that make up your personality, which define who you are as a person.
For example these could be personal attributes to describe someone: outgoing, extrovert, open.
Attitudes, feelings, and behaviors that a given culture associates with a person’s biological sex,
GENDER STEREOTYPES
Gender stereotype is beliefs about the personal attributes of females and males.
Personal attributes?
Personal attributes basically means traits that make up your personality, which define who you are as a person.
For example these could be personal attributes to describe someone: outgoing, extrovert, open.
Attitudes, feelings, and behaviors that a given culture associates with a person’s biological sex,
In social psychology, a stereotype is a fixed, over generalized belief about a particular group or class of people.
Term “Stereotype "was coined by “Walter Lippmann”. He defines the term in his 1922 book, Public Opinion, as “the pictures in our heads" that we have of a specific group of people.
Gender is the classification by which words as feminine, masculine or the sex of the person.Define as Gender expression includes all the ways a person communicates their gender based on societal factors such as gender norms and perceptions.
Gender stereotype difination, effects, causes, and solutions DolehKhan
GENDER STEREOTYPES
Gender stereotype is beliefs about the personal attributes of females and males.
Personal attributes?
Personal attributes basically means traits that make up your personality, which define who you are as a person.
For example these could be personal attributes to describe someone: outgoing, extrovert, open.
Attitudes, feelings, and behaviors that a given culture associates with a person’s biological sex,
GENDER STEREOTYPES
Gender stereotype is beliefs about the personal attributes of females and males.
Personal attributes?
Personal attributes basically means traits that make up your personality, which define who you are as a person.
For example these could be personal attributes to describe someone: outgoing, extrovert, open.
Attitudes, feelings, and behaviors that a given culture associates with a person’s biological sex,
In social psychology, a stereotype is a fixed, over generalized belief about a particular group or class of people.
Term “Stereotype "was coined by “Walter Lippmann”. He defines the term in his 1922 book, Public Opinion, as “the pictures in our heads" that we have of a specific group of people.
Gender is the classification by which words as feminine, masculine or the sex of the person.Define as Gender expression includes all the ways a person communicates their gender based on societal factors such as gender norms and perceptions.
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1TEN QUICK WAYS TOANALYZE CHILDRENS BOOKSFOR SEXISM AND RACI.docxaulasnilda
1
TEN QUICK WAYS TO
ANALYZE CHILDRENS BOOKS
FOR SEXISM AND RACISM
From ANTI-BIAS CURRICULUM:
TOOLS FOR EMPOWERING YOUNG CHILDREN
Louise Derman-Sparks and the A.B.C. Task Force
Both in school and out, young children are exposed to racist and sexist
attitudes. These attitudes--expressed over and over in books and in other
media--gradually distort their perceptions until stereotypes and myths about
minorities and women are accepted as reality. It is difficult for a librarian or
teacher to convince children to question society's attitudes. But if a child
can be shown how to detect racism and sexism in a book, the child can
proceed to transfer the perception to wider areas. The following ten
guidelines are offered as a starting point in evaluation of children's books
from this perspective.
1. Check the Illustrations
Look for Stereotypes. A stereotype is an oversimplified generalization
about a particular group, race, or sex, which usually carries derogatory
implications. Some infamous (overt) stereotypes of Blacks are the happy-golucky,
watermelon-eating Sambo and the fat, eye-rolling "mammy"; of
Chicanos, the sombrero-wearing peon, or the fiesta-loving, macho bandito;
of Asian Americans, the inscrutable, slant-eyed "Oriental"; of Native
Americans, the naked savage or "primitive" craftsperson and his "squaw"; of
Puerto Ricans, the switchblade-toting, teenage gang member; of women,
the completely domesticated mother, the demure, doll-loving little girl or the
2
wicked stepmother. While you may not always find stereotypes in the
blatant forms described, look for variations which in any way demean or
ridicule characters because of their race or sex.
Look for Tokenism. If there are minority characters in the illustrations, do
they look just like whites except for being tinted or colored in? Do all
minority faces look stereotypically alike, or are they depicted as genuine
individuals with distinctive features?
Who's Doing What? Do the illustrations depict minorities in subservient
and passive roles or in leadership and action roles? Are males the active
"doers" and females the inactive observers?
2. Check the Story Line
The liberation movements have led publishers to weed out many insulting
passages, particularly from stories with Black themes and from books
depicting female characters; however, racist and sexist attitudes still find
expression in less obvious ways. The following checklist suggests some of
the subtle, covert forms of bias to watch for.
Standard for Success. Does it take "white" behavior standards for a
minority person to "get ahead"? Is "making it' in the dominant white society
projected as the only ideal? To gain acceptance and approval, do third world
persons have to exhibit extraordinary qualities - excel in sports, get A's,
etc.? In friendships between white and third world children, is it the third
world child who does most of the understanding and forgiving?
3
Resolution of Problems. How are problems presented, conceived, and
...
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2. Representation is defined as “the description
or portrayal of someone or something in a
particular way or as being of a certain
nature”
Common types of Representation:
Age
Gender
Social class
Ethnicity/race
Sexuality
3. John Berger
“Men look and women appear”
He argues that women are objectified and are solely there
to please men within all platforms of the media.
Stuart Hall
Encoding/ Decoding theory
The meaning behind a piece of media text is not fixed and
is open to interpretation.
Media reflects reality and constructs society
Karl Marx
Believes in a capitalist society
Focuses on representations of social class
Two social classes are the bourgeoisie and the proletariats.
He argues that the bourgeoisie own everything and control
everything and that the proletariats are there to ‘serve’
them and fulfil their needs.
4. Age – one way people may be represented is
through their age. For example the elderly may
be seen as vulnerable and helpless meaning that
they may require more attention, whereas,
adolescents may be represented as delinquents
and may be demonised.
Gender – In terms of gender, Females may be
portrayed as being the weaker sex in comparison
to men who are often seen as very ‘Macho’ and
strong.
Social class – some people may be represented
by their social class or background. This may be
measured through their income. Those that are
of a higher social class may be seen as more
powerful than those of a lower social class.
5. Ethnicity/ Race – Often, people are represented
or stereotyped for their race. For example, all
Asians owning a corner shop and all black people
having a strong liking for chicken. As well as this,
blacks and Asians are less likely to play lead
roles in films. As films become more modern
however, more black and Asian people are being
casted for lead roles e.g. Will smith, Morgan
Freeman and Denzel Washington.
Sexuality – Sexuality is a lot more accepted in
modern day society and film. However, for
example, bisexuals may often be seen as greedy
or hormonal whereas homosexuals may be
represented as more ‘normal’.
6. Steph is an 18 year old homosexual student. She is
currently attending sixth form and my representation is
negative. My target audience empathises with her as she
has suffered a lot of heart ache from her ex girlfriend. It
may be argued that the way Steph is dressed conforms to
some similar stereotypes of quite masculine clothing
however, she is generally a counter typical character and
isn't represented in any particular way.
The same also applies for Natasha, who is 19 and goes to
university. Although the audience don’t empathise with her
as much she is seen as flirty, girly and fun. As a result
there are also no major stereotypes with her.
Both girls have a range of representations within their
clothing and the way they act in the scene but no major
representations stand out in the production which is what i
intended it to be.