The Big Ten campaign was a 10-day initiative by AIESEC in Delhi IIT to promote international internship opportunities in 13 countries. Each day focused on a different country, providing facts and links to apply. Content was extensively researched and presented appealingly. On one day, opportunities in 5 Southeast Asian countries were highlighted. The campaign helped increase awareness of AIESEC's scope and fulfilled people's dreams of international experiences by extending the local committee's reach. It effectively communicated the process for sending people on international internships.