The annual rental market in India is estimated to be $15 billion, with $750 million generated through Rentsher, an online marketplace for product and service rentals. Rentsher operates in major cities and offers over 7,000 rental products, addressing issues of discoverability, transparency, and fulfillment in renting. The platform is poised to expand in the peer-to-peer renting space and aims to provide data-driven insights to improve business decisions for suppliers.