Always wanted to target specific groups of users, that you already have in your database?
This is the intro the remarketing lists using emails, introduced in the version v201509 of the AdWords API.
Harvard business review deconstruction analysisYash Vardhan
Harvard Business Review is one of the leading management based publication in the Americas. This presentation talks exclusively about how they engage with their users and customers. We have mimicked a basic user and their journey with HBR
The v201509 of the AdWords API is out, and with it there is a lot of new features, including a lot of changes to reporting. This is a quick overview of those changes to reporting.
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Harvard business review deconstruction analysisYash Vardhan
Harvard Business Review is one of the leading management based publication in the Americas. This presentation talks exclusively about how they engage with their users and customers. We have mimicked a basic user and their journey with HBR
The v201509 of the AdWords API is out, and with it there is a lot of new features, including a lot of changes to reporting. This is a quick overview of those changes to reporting.
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Harvard business review deconstructionYash Vardhan
Here is a deconstruction of how Harvard business review engages with its users across different platforms — app, email, and push. The analysis highlights how HBR does the job of boosting user engagement effectively, and how it can still do better.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Some of you in the business, would say its easier to find a good spouse than a good email list. Sometimes, I agree. A good database is key to a successful email marketing programme. The problem is, how do you get this email list? Build, Rent, Buy?
This presentation covers some must-do campaign directives for sourcing good email lists.
Harnessing the Power of Audience through PPCSamantha Noble
Audience marketing is one of the greatest techniques to come to Paid Media and this deck from BrightonSEO covers lots of techniques including Remarketing, RLSAs and Customer Match.
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. To help get your emails delivered to the inbox, you want to make sure your lists are clean and have been grown the right way. You won’t get the most from your email marketing efforts if your email list isn’t in good shape.
Check this presentation by Team Juvlon, as we share tips to grow and nurture your list.
This presentation covers -
- Best practices to grow list organically
- Tips to grow productive list using in-organic activities
- Tips to montize using your email list
- Introduction to PrimeNetwork
- How PrimeNetwork works
Remarketing with Search Engine MarketingGaurav Pathak
A neat presentation that explains the concept remarketing in Search Engine Marketing with a real life case study. Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
In today's digital age, effective email marketing is essential for businesses. Our Email Marketing Solutions empower you to connect with your audience, build customer relationships, and drive conversions. With customizable templates, analytics, and automation, you'll optimize your email campaigns for maximum impact. Elevate your marketing strategy with our comprehensive Email Marketing Solutions.
Visit here for more details: https://www.digitalmagictouch.com/email-marketing-services/
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
-Shiyam works with ManageEngine, a division of Zoho Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-How to identify markets and messaging
-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
Harvard business review deconstructionYash Vardhan
Here is a deconstruction of how Harvard business review engages with its users across different platforms — app, email, and push. The analysis highlights how HBR does the job of boosting user engagement effectively, and how it can still do better.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Some of you in the business, would say its easier to find a good spouse than a good email list. Sometimes, I agree. A good database is key to a successful email marketing programme. The problem is, how do you get this email list? Build, Rent, Buy?
This presentation covers some must-do campaign directives for sourcing good email lists.
Harnessing the Power of Audience through PPCSamantha Noble
Audience marketing is one of the greatest techniques to come to Paid Media and this deck from BrightonSEO covers lots of techniques including Remarketing, RLSAs and Customer Match.
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. To help get your emails delivered to the inbox, you want to make sure your lists are clean and have been grown the right way. You won’t get the most from your email marketing efforts if your email list isn’t in good shape.
Check this presentation by Team Juvlon, as we share tips to grow and nurture your list.
This presentation covers -
- Best practices to grow list organically
- Tips to grow productive list using in-organic activities
- Tips to montize using your email list
- Introduction to PrimeNetwork
- How PrimeNetwork works
Remarketing with Search Engine MarketingGaurav Pathak
A neat presentation that explains the concept remarketing in Search Engine Marketing with a real life case study. Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
In today's digital age, effective email marketing is essential for businesses. Our Email Marketing Solutions empower you to connect with your audience, build customer relationships, and drive conversions. With customizable templates, analytics, and automation, you'll optimize your email campaigns for maximum impact. Elevate your marketing strategy with our comprehensive Email Marketing Solutions.
Visit here for more details: https://www.digitalmagictouch.com/email-marketing-services/
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
-Shiyam works with ManageEngine, a division of Zoho Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-How to identify markets and messaging
-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
Navigating the Metaverse: A Journey into Virtual Evolution"Donna Lenk
Join us for an exploration of the Metaverse's evolution, where innovation meets imagination. Discover new dimensions of virtual events, engage with thought-provoking discussions, and witness the transformative power of digital realms."
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTier1 app
Even though at surface level ‘java.lang.OutOfMemoryError’ appears as one single error; underlyingly there are 9 types of OutOfMemoryError. Each type of OutOfMemoryError has different causes, diagnosis approaches and solutions. This session equips you with the knowledge, tools, and techniques needed to troubleshoot and conquer OutOfMemoryError in all its forms, ensuring smoother, more efficient Java applications.
Enhancing Research Orchestration Capabilities at ORNL.pdfGlobus
Cross-facility research orchestration comes with ever-changing constraints regarding the availability and suitability of various compute and data resources. In short, a flexible data and processing fabric is needed to enable the dynamic redirection of data and compute tasks throughout the lifecycle of an experiment. In this talk, we illustrate how we easily leveraged Globus services to instrument the ACE research testbed at the Oak Ridge Leadership Computing Facility with flexible data and task orchestration capabilities.
We describe the deployment and use of Globus Compute for remote computation. This content is aimed at researchers who wish to compute on remote resources using a unified programming interface, as well as system administrators who will deploy and operate Globus Compute services on their research computing infrastructure.
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
4. A User List
● A collection of people who have used your
site or app
● Used for remarketing
● Membership has a life-span: up to 540
days
5. Different types of User Lists
● BasicUserList - Remarketing to visitors
who took specific actions on your website
or app
● RuleBasedUserList - Remarketing to
visitors who follow advertiser-defined
rules:
○ E.g. visited specific pages at specific times and
have at least 1 item in their shopping cart
6. Different types of User Lists (Cont.)
● LogicalUserList - Combining two or
more user lists
● SimilarUserList - Remarketing to
people that share similar interests and
behaviors to those in other user lists
8. Use Case For Customer Match
● I have an existing database of the email
addresses of my customers
● I want to use these emails to:
○ Target only my customers
○ Target similar people to my customers
○ Prevent certain ads from being shown to selected
customers
9. Customer Match Remarketing
● A user list whose members are added by
email address
● Email addresses are hashed and can be
uploaded in bulk
10. Customer Match Remarketing (Cont.)
● Support for similar audiences
● Membership has a life-span: up to 180
days
12. Customer Match Policy
● Must collect email addresses as 1st party
● Cannot upload information for customers
under the age of 13
● Ads Cannot collect Personally Identifiable
Information
● and more… (read this!)
14. Ad Availability: Customer Match
Google Search Network Yes
Gmail Yes
YouTube Yes
Google Display Network No
15. Ad Availability: Similar Audiences
Google Search Network No
Gmail Yes
YouTube Yes
Google Display Network No
16. User List Members
● Email addresses must be associated with a
Google account
● May take several hours for members to be
included
● List size will round to the two most
significant digits and show as zero for less
than 1,000 members
17. User List Members (Cont.)
● Ads will serve only when the user list has
at least 1,000 active members
● A single mutate call can operate on a
maximum of 10,000 user lists and can
add/remove a maximum of 10,000 email
addresses for each user list
19. Creating an Email Based User List
// Create a remarketing user list.
CrmBasedUserList userList =
new CrmBasedUserList();
userList.setName("my crm list");
userList.setDescription("email based");
userList.setMembershipLifeSpan(180L);
// Required. Link for opting-out members.
userList.setOptOutLink("example.com/optout");
// [omitted] Mutate list...
20. Preparing To Add Members
// Prepare the operation to add members.
MutateMembersOperation operation =
new MutateMembersOperation();
MutateMembersOperand operand =
new MutateMembersOperand();
operand.setUserListId(userListId);
21. Preparing To Add Members (Cont.)
ImmutableList<String> EMAILS = …
// Hash normalized email addresses based on
// SHA-256 hashing algorithm.
List<String> hashes =
new ArrayList(EMAILS.size());
for (String email : EMAILS) {
String norm = toNormalizedEmail(email);
hashes.add(toSHA256String(norm));
}
22. SHA-256 Hashing
String toSHA256String(String str) throws ... {
MessageDigest digest =
MessageDigest.getInstance("SHA-256");
byte[] hash =
digest.digest(str.getBytes("UTF-8"));
StringBuilder result = new StringBuilder();
for (byte b : hash) {
result.append(String.format("%02x", b));
}
return result.toString();
}
23. Mutate User List Members
// Add email address hashes.
operand.setMembers(
hashes.toArray(new String[hashes.size()]));
operation.setOperand(operand);
operation.setOperator(Operator.ADD);
// Add members to the user list based on email
// addresses.
userListService.mutateMembers(
new MutateMembersOperation[] { operation });
