Always wanted to target specific groups of users, that you already have in your database?
This is the intro the remarketing lists using emails, introduced in the version v201509 of the AdWords API.
The v201509 of the AdWords API is out, and with it there is a lot of new features, including a lot of changes to reporting. This is a quick overview of those changes to reporting.
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Marketplace in motion - AdKDD keynote - 2020 Roelof van Zwol
It this AdKDD keynote presentation, Roelof van Zwol gives a high level overview of the Marketplace design principles at Pinterest with a strong focus on “Putting Pinners first” by highlighting how ad relevance is used to improve the quality of Ads shown to users. Moreover he will review various ML techniques underlying the Ads delivery funnel and detail how over the past 2 years the Ads retrieval and ranking algorithms have evolved in the current state of the art.
Always wanted to target specific groups of users, that you already have in your database?
This is the intro the remarketing lists using emails, introduced in the version v201509 of the AdWords API.
The v201509 of the AdWords API is out, and with it there is a lot of new features, including a lot of changes to reporting. This is a quick overview of those changes to reporting.
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Marketplace in motion - AdKDD keynote - 2020 Roelof van Zwol
It this AdKDD keynote presentation, Roelof van Zwol gives a high level overview of the Marketplace design principles at Pinterest with a strong focus on “Putting Pinners first” by highlighting how ad relevance is used to improve the quality of Ads shown to users. Moreover he will review various ML techniques underlying the Ads delivery funnel and detail how over the past 2 years the Ads retrieval and ranking algorithms have evolved in the current state of the art.
Nicholas Gorski: Real-time revenue science at TwitterDavid Garrison
Serving ads at Twitter scale requires fast data: making use of real-time data sets about what users are engaged with and interested in right now. Twitter is live, and the data that we use for ads personalization is unmatched. We’ll give an overview of Twitter’s revenue science stack, with an emphasis on the real-time production pipeline that powers how we show the right user the right ad for what they’re interested in right now.
Let's take a look at the customization options available for text ads on the Search and Display network. Topics include: Countdowns, Keyword Targeting, Location Targeting, Recurring Events, and more!
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Digital technology evolves at a blinding speed, sending companies tumbling to the back of the pack who don't approach their digital brand with the proper insight and strategy. With a myriad of new approaches, technologies and practices coming and going, how can you possibly decide where to focus your energy and resources?
Plaudit Design highlighted some of the most recent, valuable and essential web practices to help your company strategically focus your energy in a changing online landscape. As a web-centric design and consulting firm, we share our insights into what works, what does not, and how you can build value across all facets of a successful digital presence.
We touch on topics like how to effectively measure marketing performance, utilizing web standards to increase content reach, today's best practices for mobile users, and more web essentials to tighten your company's strategy.
Sebastien lenaerts digital marketing quick campaign checklistSébastien Lenaerts
You are a marketeer who needs to setup/prepare his first digital campaign? I have gathered some reminders and checks before you go ahead with your campaigning. This document is always work in progress as things tend to evolve :). Are you looking for some help? Or do you feel there are some missing elements? Don't be shy!
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
Geo Targetting Using PPC Local ListingsAnn Stanley
This presentation on geo-targeting using search engines explains how customers search for products or services from a specific location. This was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
Nicholas Gorski: Real-time revenue science at TwitterDavid Garrison
Serving ads at Twitter scale requires fast data: making use of real-time data sets about what users are engaged with and interested in right now. Twitter is live, and the data that we use for ads personalization is unmatched. We’ll give an overview of Twitter’s revenue science stack, with an emphasis on the real-time production pipeline that powers how we show the right user the right ad for what they’re interested in right now.
Let's take a look at the customization options available for text ads on the Search and Display network. Topics include: Countdowns, Keyword Targeting, Location Targeting, Recurring Events, and more!
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Digital technology evolves at a blinding speed, sending companies tumbling to the back of the pack who don't approach their digital brand with the proper insight and strategy. With a myriad of new approaches, technologies and practices coming and going, how can you possibly decide where to focus your energy and resources?
Plaudit Design highlighted some of the most recent, valuable and essential web practices to help your company strategically focus your energy in a changing online landscape. As a web-centric design and consulting firm, we share our insights into what works, what does not, and how you can build value across all facets of a successful digital presence.
We touch on topics like how to effectively measure marketing performance, utilizing web standards to increase content reach, today's best practices for mobile users, and more web essentials to tighten your company's strategy.
Sebastien lenaerts digital marketing quick campaign checklistSébastien Lenaerts
You are a marketeer who needs to setup/prepare his first digital campaign? I have gathered some reminders and checks before you go ahead with your campaigning. This document is always work in progress as things tend to evolve :). Are you looking for some help? Or do you feel there are some missing elements? Don't be shy!
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
Geo Targetting Using PPC Local ListingsAnn Stanley
This presentation on geo-targeting using search engines explains how customers search for products or services from a specific location. This was given at Internet World by Ann Stanley on 1st May 2008. It includes case studies from Anicca Solution's clients and Interaction Media's clients; CopperHomes, Aspect Maintenance, Crest Nicholson and Westermans International.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
How to Position Your Globus Data Portal for Success Ten Good PracticesGlobus
Science gateways allow science and engineering communities to access shared data, software, computing services, and instruments. Science gateways have gained a lot of traction in the last twenty years, as evidenced by projects such as the Science Gateways Community Institute (SGCI) and the Center of Excellence on Science Gateways (SGX3) in the US, The Australian Research Data Commons (ARDC) and its platforms in Australia, and the projects around Virtual Research Environments in Europe. A few mature frameworks have evolved with their different strengths and foci and have been taken up by a larger community such as the Globus Data Portal, Hubzero, Tapis, and Galaxy. However, even when gateways are built on successful frameworks, they continue to face the challenges of ongoing maintenance costs and how to meet the ever-expanding needs of the community they serve with enhanced features. It is not uncommon that gateways with compelling use cases are nonetheless unable to get past the prototype phase and become a full production service, or if they do, they don't survive more than a couple of years. While there is no guaranteed pathway to success, it seems likely that for any gateway there is a need for a strong community and/or solid funding streams to create and sustain its success. With over twenty years of examples to draw from, this presentation goes into detail for ten factors common to successful and enduring gateways that effectively serve as best practices for any new or developing gateway.
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdfJay Das
With the advent of artificial intelligence or AI tools, project management processes are undergoing a transformative shift. By using tools like ChatGPT, and Bard organizations can empower their leaders and managers to plan, execute, and monitor projects more effectively.
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Mind IT Systems
Healthcare providers often struggle with the complexities of chronic conditions and remote patient monitoring, as each patient requires personalized care and ongoing monitoring. Off-the-shelf solutions may not meet these diverse needs, leading to inefficiencies and gaps in care. It’s here, custom healthcare software offers a tailored solution, ensuring improved care and effectiveness.
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
Traditional software testing methods are being challenged in retail, where customer expectations and technological advancements continually shape the landscape. Enter generative AI—a transformative subset of artificial intelligence technologies poised to revolutionize software testing.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
4. In the Beginning...
There were Ad Parameters
● Placeholders in text ads
● Dynamic update of numeric values
● Default text value if no numeric value
● Preserve ad statistics
● No ad re-review required
6. Then there were Ad Customizers...
All of the benefits of Ad Parameters, plus:
● Allow for more than just numbers:
○ Strings
○ Countdown
● Multi-level
○ Campaign, Ad Group, and Keyword
● Based on Feeds
10. Location Matters, For Example:
● Telecom provider
○ 80 regions where I provide the best coverage
● Chain of gas stations in 10 regions
○ Highlight pricing for the station closest to the user
● Show prices in local currency
11. The Old Way
● So how could I show ads tailored to the
user’s location?
○ Make copies of your campaigns
○ Target each one to a different location
● Gross!
○ Duplicated data
○ Hard to maintain
13. What Is Location, exactly?
● Location of Presence (“Physical”)
○ Where the user is located
● Location of Interest (“Interest”)
○ Where the user is interested
● Interest trumps Physical
17. 3 Lines of Code!
● Just take your existing Ad Customizer
FeedItem and add:
Location location = new Location();
location.setId(1000286); // Sydney
feedItem.setGeoTargeting(location);
18. What Locations Can I Use?
● Geographical Targeting Locations
● Cities-DMA Regions
● Or use LocationCriterionService to lookup programmatically
21. The Fine Print
● Same limits as all customized ads
○ Example: You must have one non-customized ad in
the ad group
● Location of interest trumps physical location
● More specific locations trump larger areas
● Not supported in ExtensionSettings yet
● Not supported in AdWords Scripts yet
23. Ad Customizers are just Feeds, so...
● This also works on any other FeedItems!
○ Sitelinks
○ Call
○ App
○ Location
○ Reviews
○ Callout
● In fact, the code sample is with Sitelinks
